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Thursday <strong>17</strong> <strong>Aug</strong>ust 20<strong>17</strong><br />

C002D5556<br />

BUSINESS DAY<br />

19<br />

BUSINESS<br />

TRAVEL<br />

‘Nigeria needs strong national policy<br />

on tourism, aviation to edge Ethiopia’<br />

Ethiopia and a few other African countries are leveraging on tourism and aviation to<br />

grow their economy, while Nigeria, still contributes less than one percent to its Gross<br />

Domestic Product (GDP). In an interview with Ifeoma Okeke in Ethiopia, Ikechi Uko, a<br />

travel expert speaks of how best to address this challenge in Nigeria. Excerpts.<br />

Ethiopia has lots of huge<br />

tourism attractions and<br />

rich histories which they<br />

have been able to harness to<br />

enhance economic growth.<br />

Nigeria also has rich histories<br />

but has still not been<br />

able to showcase these to<br />

the rest of the world. What<br />

is Nigeria not doing right?<br />

Ethiopia probably<br />

has an advantage<br />

because they<br />

have the greatest<br />

number of world<br />

heritage sights in Africa.<br />

The world has been able to<br />

recognize that there is something<br />

about Ethiopia that is<br />

unique. They have written<br />

history longer than us. They<br />

are quoted in the bible and<br />

in the Quran. So, they already<br />

established history about<br />

them all over. Nigeria has<br />

advantages over Ethiopia<br />

which we haven’t used.<br />

We could say their own is<br />

working for them because it<br />

is already written for them,<br />

so they are just exploiting it.<br />

Are we making any effort to<br />

exploit our own? There is a<br />

national policy about aviation<br />

and tourism in Ethiopia.<br />

It is this national policy that<br />

drives Ethiopia. There is a national<br />

policy about aviation<br />

in most East African countries.<br />

It is this policy that is<br />

driving the tourism. The tour<br />

operators say that Uganda<br />

was charging $100 for visa<br />

and they protested and the<br />

government dropped it.<br />

Kenya was complaining<br />

that the minister was<br />

not promoting tourism and<br />

the president changed the<br />

minister. Tourism is vital for<br />

those countries. In Nigeria,<br />

tourism has not proved itself<br />

vital for the whole economy<br />

that is why Nigeria has not<br />

given it attention. You could<br />

see a state like Cross River,<br />

here tourism is important.<br />

Once there is a little bit of<br />

violence everybody starts<br />

screaming in the state and<br />

the government will parade<br />

with military men, trying<br />

to show up confidence because<br />

tourism is important<br />

to them. So, there has been<br />

no national effort to drive,<br />

promote and organise tourism<br />

as a business in Nigeria.<br />

That is where we are.<br />

How best do you think<br />

we can practically address<br />

this challenge, looking at<br />

what Ethiopia is doing right?<br />

People are discussing and<br />

raising issues that the private<br />

sector is organising itself and<br />

there are things that need<br />

to be done by government<br />

and before five years time,<br />

we might get on the path<br />

but those things cannot be<br />

done in isolation. First we<br />

are a country and people are<br />

coming to our country, so our<br />

country has to have an image<br />

and a set of things that will<br />

make it appealing. So, there is<br />

no national master plan and<br />

no consensus on what we<br />

should be selling. There is no<br />

agreement on the products<br />

Nigeria should concentrate<br />

on. A country like Rwanda<br />

sells mainly gorillas. They<br />

have actually doubled the<br />

price of their gorilla to $1,500<br />

from $750.<br />

They make over $400million<br />

from just one product.<br />

So now they are trying to<br />

diversify, they are doing tree<br />

houses, they hired lions from<br />

other countries to put in their<br />

national park. There is a concerted<br />

plan to grow tourism.<br />

Ethiopia had just relied on<br />

its airline to drive its tourism<br />

but now, they are beginning<br />

to market tourism. We are in<br />

Ethiopia because Ethiopia<br />

airline is organising familiarization<br />

trip. Nigeria has never<br />

organized familiarization<br />

trips, even for Nigeria media<br />

or the tour operators.<br />

The familiarization trips<br />

are organized by private organisations<br />

like my own organisation,<br />

like Cross River<br />

government and few others.<br />

We want to get results without<br />

doing the right things. We<br />

expect that these things will<br />

happen naturally but there<br />

has to be a plan. We have to<br />

identify what the products<br />

we as Nigerians want to sell<br />

and how we can sell it? You<br />

only bring in CNN probably<br />

when countries have crisis.<br />

That is the last part of your<br />

plan. There are set of things<br />

that need to be done before<br />

going to expose a campaign.<br />

The biggest problem I<br />

have seen is that you appoint<br />

people into government who<br />

believe that tourism is easy<br />

so they spend four years<br />

figuring out that tourism is<br />

Ikechi Uko<br />

not easy and after they have<br />

finished learning and their<br />

term expires, they go and another<br />

person comes and start<br />

something else. Meanwhile<br />

there are quite a number of<br />

people in Nigeria who have<br />

been doing this for ages. Government<br />

has the right to appoint<br />

anyone they want and<br />

when the person comes up,<br />

you will ask the people what<br />

can be done. In the last six<br />

years, there has never been<br />

a time the government of Nigeria<br />

has called private sector<br />

people and asked them what<br />

Nigeria should market.<br />

How do we market Nigeria?<br />

Who do we market Nigeria<br />

to? This has never been<br />

done. Even if government is<br />

smart and figures out what<br />

to do, who is going to implement<br />

it? So if government<br />

is smart, government needs<br />

these people to implement<br />

it and if government is smart<br />

and is not working with the<br />

people, government cannot<br />

do it. Government cannot<br />

be a tour operator, hotelier<br />

and run airline at the same<br />

time. There are people who<br />

are specialized in different<br />

areas. For me, the first step<br />

is to begin to get the right<br />

people. We need to look at<br />

what Rwanda, Kenya, Ethiopia<br />

and other countries that<br />

are excelling in aviation do.<br />

Do you think aviation<br />

and tourism should be under<br />

one ministry?<br />

I am one of the few people<br />

that play well in aviation<br />

and also in tourism and I<br />

can tell you a lot of people<br />

in both industries misunderstand<br />

the two businesses.<br />

People in aviation<br />

see aviation as a technical<br />

thing so they will always tell<br />

me I am not in core aviation<br />

and that is stupid. Aviation<br />

is what provides service<br />

for the travellers. Air transport<br />

will either carry cargo<br />

passengers or for military<br />

purposes. When you now<br />

talk about the travellers<br />

and the people, the travel<br />

aspect of it is tourism. For<br />

most people in Nigeria, that<br />

doesn’t count. Pick any Nigerian<br />

paper; 90percent of<br />

the story on aviation is on<br />

the other part of providing<br />

services such as the Federal<br />

Airports Authority of Nigeria,<br />

(FAAN), Nigeria Civil<br />

Aviation Authority, (NCAA)<br />

and others. The most important<br />

reason why you have an<br />

airport is the passengers and<br />

that is what we need to concentrate<br />

on but these are the<br />

people we concentrate the<br />

least on. Instead of concentrating<br />

on dealing with the<br />

passenger aspect of it, we do<br />

not do that. The people who<br />

say they want aviation and<br />

tourism under one ministry<br />

are talking about that aspect<br />

where tourism and aviation<br />

meet, which is the airport<br />

environment. This won’t<br />

work in Nigeria because<br />

98percent of the people in<br />

aviation are not interested<br />

in what happens to the passengers.<br />

They are interested<br />

in what happens in the other<br />

aspect of it, if not, most of<br />

our budget will go into making<br />

our airport passenger<br />

friendly. Aviation in Nigeria<br />

is running without the passenger,<br />

as the passengers’<br />

needs are the least.<br />

For tourism, the tourism<br />

people see tourism differently.<br />

They do not see it as<br />

travel business. All tourists<br />

are travellers but not all travelers<br />

are tourists. So tourism<br />

should be a ministry on its<br />

own. Aviation can be a department<br />

under transport.<br />

Aviation ought not to be a<br />

ministry; it ought to be regulated<br />

by NCAA. As it is now,<br />

there is confusion. If there is<br />

a ministry, the job of NCAA<br />

is to regulate. NCAA ought<br />

to be cooperating and be<br />

on the board of the tourism<br />

organisation or the ministry.<br />

The ideal thing for me to see<br />

in Nigeria is to have ministry<br />

of tourism that has culture in<br />

it and see a ministry of transport<br />

that has a department of<br />

aviation and has NCAA that is<br />

autonomous and independent.<br />

Tourism will work well<br />

with this organisation.<br />

The ministry of tourism is<br />

supposed to coordinate the<br />

affairs of everything about<br />

tourism in Nigeria. There<br />

is also a problem with the<br />

Supreme Court judgement<br />

that says that tourism is a<br />

business of states not federal<br />

government. This creates another<br />

problem. In Nigeria,<br />

our tourism is not based on<br />

wildlife. So, national parks<br />

are under environment but<br />

if our tourism was based<br />

on wildlife, national parks<br />

should be under the ministry<br />

of tourism. Culture should<br />

be under the ministry of<br />

tourism. If there is ministry<br />

of tourism, the minister will<br />

deal with all these people<br />

together. He will be the policy<br />

maker and NCAA will regulate.<br />

So, in Nigeria I cannot<br />

see how tourism and aviation<br />

will work together.<br />

How do you think we<br />

can use the aviation sector<br />

to drive tourism in Nigeria?<br />

We can ride on the back of<br />

aviation to grow tourism because<br />

the passengers’ saved<br />

tax is supposed to help grow<br />

tourism. We could also use it<br />

to drive other things. United<br />

Kingdom started their airport<br />

departure tax for places of<br />

more than four hours. Africa<br />

wanted to start a 10percent<br />

tax on aviation too and use it<br />

to grow tourism and fund the<br />

African Union (AU) but international<br />

organizations fought<br />

against this. So for Nigeria,<br />

tourism needs to be supported<br />

because when tourism<br />

grows, aviation grows.

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