BusinessDay 17 Aug 2017
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Thursday <strong>17</strong> <strong>Aug</strong>ust 20<strong>17</strong><br />
C002D5556<br />
BUSINESS DAY<br />
19<br />
BUSINESS<br />
TRAVEL<br />
‘Nigeria needs strong national policy<br />
on tourism, aviation to edge Ethiopia’<br />
Ethiopia and a few other African countries are leveraging on tourism and aviation to<br />
grow their economy, while Nigeria, still contributes less than one percent to its Gross<br />
Domestic Product (GDP). In an interview with Ifeoma Okeke in Ethiopia, Ikechi Uko, a<br />
travel expert speaks of how best to address this challenge in Nigeria. Excerpts.<br />
Ethiopia has lots of huge<br />
tourism attractions and<br />
rich histories which they<br />
have been able to harness to<br />
enhance economic growth.<br />
Nigeria also has rich histories<br />
but has still not been<br />
able to showcase these to<br />
the rest of the world. What<br />
is Nigeria not doing right?<br />
Ethiopia probably<br />
has an advantage<br />
because they<br />
have the greatest<br />
number of world<br />
heritage sights in Africa.<br />
The world has been able to<br />
recognize that there is something<br />
about Ethiopia that is<br />
unique. They have written<br />
history longer than us. They<br />
are quoted in the bible and<br />
in the Quran. So, they already<br />
established history about<br />
them all over. Nigeria has<br />
advantages over Ethiopia<br />
which we haven’t used.<br />
We could say their own is<br />
working for them because it<br />
is already written for them,<br />
so they are just exploiting it.<br />
Are we making any effort to<br />
exploit our own? There is a<br />
national policy about aviation<br />
and tourism in Ethiopia.<br />
It is this national policy that<br />
drives Ethiopia. There is a national<br />
policy about aviation<br />
in most East African countries.<br />
It is this policy that is<br />
driving the tourism. The tour<br />
operators say that Uganda<br />
was charging $100 for visa<br />
and they protested and the<br />
government dropped it.<br />
Kenya was complaining<br />
that the minister was<br />
not promoting tourism and<br />
the president changed the<br />
minister. Tourism is vital for<br />
those countries. In Nigeria,<br />
tourism has not proved itself<br />
vital for the whole economy<br />
that is why Nigeria has not<br />
given it attention. You could<br />
see a state like Cross River,<br />
here tourism is important.<br />
Once there is a little bit of<br />
violence everybody starts<br />
screaming in the state and<br />
the government will parade<br />
with military men, trying<br />
to show up confidence because<br />
tourism is important<br />
to them. So, there has been<br />
no national effort to drive,<br />
promote and organise tourism<br />
as a business in Nigeria.<br />
That is where we are.<br />
How best do you think<br />
we can practically address<br />
this challenge, looking at<br />
what Ethiopia is doing right?<br />
People are discussing and<br />
raising issues that the private<br />
sector is organising itself and<br />
there are things that need<br />
to be done by government<br />
and before five years time,<br />
we might get on the path<br />
but those things cannot be<br />
done in isolation. First we<br />
are a country and people are<br />
coming to our country, so our<br />
country has to have an image<br />
and a set of things that will<br />
make it appealing. So, there is<br />
no national master plan and<br />
no consensus on what we<br />
should be selling. There is no<br />
agreement on the products<br />
Nigeria should concentrate<br />
on. A country like Rwanda<br />
sells mainly gorillas. They<br />
have actually doubled the<br />
price of their gorilla to $1,500<br />
from $750.<br />
They make over $400million<br />
from just one product.<br />
So now they are trying to<br />
diversify, they are doing tree<br />
houses, they hired lions from<br />
other countries to put in their<br />
national park. There is a concerted<br />
plan to grow tourism.<br />
Ethiopia had just relied on<br />
its airline to drive its tourism<br />
but now, they are beginning<br />
to market tourism. We are in<br />
Ethiopia because Ethiopia<br />
airline is organising familiarization<br />
trip. Nigeria has never<br />
organized familiarization<br />
trips, even for Nigeria media<br />
or the tour operators.<br />
The familiarization trips<br />
are organized by private organisations<br />
like my own organisation,<br />
like Cross River<br />
government and few others.<br />
We want to get results without<br />
doing the right things. We<br />
expect that these things will<br />
happen naturally but there<br />
has to be a plan. We have to<br />
identify what the products<br />
we as Nigerians want to sell<br />
and how we can sell it? You<br />
only bring in CNN probably<br />
when countries have crisis.<br />
That is the last part of your<br />
plan. There are set of things<br />
that need to be done before<br />
going to expose a campaign.<br />
The biggest problem I<br />
have seen is that you appoint<br />
people into government who<br />
believe that tourism is easy<br />
so they spend four years<br />
figuring out that tourism is<br />
Ikechi Uko<br />
not easy and after they have<br />
finished learning and their<br />
term expires, they go and another<br />
person comes and start<br />
something else. Meanwhile<br />
there are quite a number of<br />
people in Nigeria who have<br />
been doing this for ages. Government<br />
has the right to appoint<br />
anyone they want and<br />
when the person comes up,<br />
you will ask the people what<br />
can be done. In the last six<br />
years, there has never been<br />
a time the government of Nigeria<br />
has called private sector<br />
people and asked them what<br />
Nigeria should market.<br />
How do we market Nigeria?<br />
Who do we market Nigeria<br />
to? This has never been<br />
done. Even if government is<br />
smart and figures out what<br />
to do, who is going to implement<br />
it? So if government<br />
is smart, government needs<br />
these people to implement<br />
it and if government is smart<br />
and is not working with the<br />
people, government cannot<br />
do it. Government cannot<br />
be a tour operator, hotelier<br />
and run airline at the same<br />
time. There are people who<br />
are specialized in different<br />
areas. For me, the first step<br />
is to begin to get the right<br />
people. We need to look at<br />
what Rwanda, Kenya, Ethiopia<br />
and other countries that<br />
are excelling in aviation do.<br />
Do you think aviation<br />
and tourism should be under<br />
one ministry?<br />
I am one of the few people<br />
that play well in aviation<br />
and also in tourism and I<br />
can tell you a lot of people<br />
in both industries misunderstand<br />
the two businesses.<br />
People in aviation<br />
see aviation as a technical<br />
thing so they will always tell<br />
me I am not in core aviation<br />
and that is stupid. Aviation<br />
is what provides service<br />
for the travellers. Air transport<br />
will either carry cargo<br />
passengers or for military<br />
purposes. When you now<br />
talk about the travellers<br />
and the people, the travel<br />
aspect of it is tourism. For<br />
most people in Nigeria, that<br />
doesn’t count. Pick any Nigerian<br />
paper; 90percent of<br />
the story on aviation is on<br />
the other part of providing<br />
services such as the Federal<br />
Airports Authority of Nigeria,<br />
(FAAN), Nigeria Civil<br />
Aviation Authority, (NCAA)<br />
and others. The most important<br />
reason why you have an<br />
airport is the passengers and<br />
that is what we need to concentrate<br />
on but these are the<br />
people we concentrate the<br />
least on. Instead of concentrating<br />
on dealing with the<br />
passenger aspect of it, we do<br />
not do that. The people who<br />
say they want aviation and<br />
tourism under one ministry<br />
are talking about that aspect<br />
where tourism and aviation<br />
meet, which is the airport<br />
environment. This won’t<br />
work in Nigeria because<br />
98percent of the people in<br />
aviation are not interested<br />
in what happens to the passengers.<br />
They are interested<br />
in what happens in the other<br />
aspect of it, if not, most of<br />
our budget will go into making<br />
our airport passenger<br />
friendly. Aviation in Nigeria<br />
is running without the passenger,<br />
as the passengers’<br />
needs are the least.<br />
For tourism, the tourism<br />
people see tourism differently.<br />
They do not see it as<br />
travel business. All tourists<br />
are travellers but not all travelers<br />
are tourists. So tourism<br />
should be a ministry on its<br />
own. Aviation can be a department<br />
under transport.<br />
Aviation ought not to be a<br />
ministry; it ought to be regulated<br />
by NCAA. As it is now,<br />
there is confusion. If there is<br />
a ministry, the job of NCAA<br />
is to regulate. NCAA ought<br />
to be cooperating and be<br />
on the board of the tourism<br />
organisation or the ministry.<br />
The ideal thing for me to see<br />
in Nigeria is to have ministry<br />
of tourism that has culture in<br />
it and see a ministry of transport<br />
that has a department of<br />
aviation and has NCAA that is<br />
autonomous and independent.<br />
Tourism will work well<br />
with this organisation.<br />
The ministry of tourism is<br />
supposed to coordinate the<br />
affairs of everything about<br />
tourism in Nigeria. There<br />
is also a problem with the<br />
Supreme Court judgement<br />
that says that tourism is a<br />
business of states not federal<br />
government. This creates another<br />
problem. In Nigeria,<br />
our tourism is not based on<br />
wildlife. So, national parks<br />
are under environment but<br />
if our tourism was based<br />
on wildlife, national parks<br />
should be under the ministry<br />
of tourism. Culture should<br />
be under the ministry of<br />
tourism. If there is ministry<br />
of tourism, the minister will<br />
deal with all these people<br />
together. He will be the policy<br />
maker and NCAA will regulate.<br />
So, in Nigeria I cannot<br />
see how tourism and aviation<br />
will work together.<br />
How do you think we<br />
can use the aviation sector<br />
to drive tourism in Nigeria?<br />
We can ride on the back of<br />
aviation to grow tourism because<br />
the passengers’ saved<br />
tax is supposed to help grow<br />
tourism. We could also use it<br />
to drive other things. United<br />
Kingdom started their airport<br />
departure tax for places of<br />
more than four hours. Africa<br />
wanted to start a 10percent<br />
tax on aviation too and use it<br />
to grow tourism and fund the<br />
African Union (AU) but international<br />
organizations fought<br />
against this. So for Nigeria,<br />
tourism needs to be supported<br />
because when tourism<br />
grows, aviation grows.