ANVIL CATALOG 2017-18 TEXTBOOK DIGITAL

EDUCATIonAl TECHnoloGY
Allan M. Canonigo
FoRTHCoMInG | CollEGE
The book’s chapters will help learners—or the future educators—
build the basic foundations and educational framework needed to
productively explore educational technologies. They will not only
learn how different technologies work, but more importantly, they
will know when, where, and for whom to use, as well as why they
need to use these technologies to enhance their teaching and their
students’ level of learning.
SCIEnCE, TECHnoloGY, AnD SoCIETY
Evangeline B. Enriquez and Joanne Rieta Miranda
The book discusses the interactions between science and technology within these contexts: social,
cultural, political, and economic. Authors Enriquez and Miranda tackle the history of Science,
Technology, and Society (STS) and its link with humanity. The book also discusses a number of
issues facing STS and is penned by Professor Evangeline Enriquez of Ateneo de Manila and College
of St. Benilde (CSB), and Professor Joanne Miranda of CSB and Southville International School
and Colleges.
ConSUMER bEHAvIoR RESEARCH
Ned Roberto and Raul Manikan
According to the authors, “many notable marketing successes can be traced to the solid grounding
of consumer behavior research… knowing the theoretical basis equips the marketing practitioner a
wider field and deeper understanding and possibly even lead self-discovery of other effective possible
applications.… engineers turn to scientists for scientific principles. So must marketers turn to social
scientists for the scientific basis of their marketing technology.” They insist that the book “does not
aim at developing theoreticians, but at developing theory-reasoned practitioners.”
FoRTHCoMInG | REFEREnCE
JoSE RIzAl: life, Works, and Writings
HISToRY oF ASIAn nATIonS
PHIlIPPInE HISToRY AnD GovERnMEnT
WoRlD HISToRY
gregorio F. Zaide and Sonia M. Zaide
These are classic books by historian Gregorio Zaide and his daughter Sonia on the great Filipino hero
Jose P. Rizal, the Philippine history, Asia and the World. The four books bear the all-too personal
brand of the Zaide team—more details and information that are not found in other history books.
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