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International Glamping Business

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l<br />

mping<br />

INTERNATIONAL<br />

GBUSINESS<br />

Ask Kate:<br />

agony<br />

your glamping<br />

aunt<br />

Kate is one of the UK’s leading<br />

independent glamping consultants,<br />

creating unique glamping<br />

developments with landowners,<br />

estates and companies in the UK<br />

and internationally. Visit Kate’s<br />

website to arrange your free<br />

telephone consultation.<br />

www.katemorel.com<br />

info@katemorel.com<br />

Hi Kate<br />

We’re hoping to attend one of your<br />

workshops at this year’s <strong>Glamping</strong><br />

Show but didn’t think you’d mind us<br />

being a bit cheeky by picking your<br />

brains in advance! We’re looking to<br />

buy a smallholding for our glamping<br />

business and are concerned about<br />

planning permission, especially<br />

issues that might put a stop to our<br />

plans turning the purchase into a<br />

very expensive mistake. Do you have<br />

any advice about planning, and what<br />

would give our application the best<br />

chance of success?<br />

Thanks a lot, Jo and Becki<br />

Hello Jo and Becki<br />

Thank you for writing in, this is an<br />

issue that many face when buying land<br />

specifically for a glamping business. It’s<br />

also a highly subjective matter in<br />

practice, but I’ll do my best to outline<br />

the salient points given the space<br />

available.<br />

Planning application rules can seem to<br />

vary. Even though all local planning<br />

authorities are subject to the same<br />

legislation and guidelines, the<br />

application of them can sometimes be<br />

subject to interpretation. The use of a<br />

professional planning consultant’s<br />

expertise and experience is often<br />

needed (I can recommend a competent<br />

consultant if required) but if it’s not<br />

too involved, it’s worth noting that<br />

some structure suppliers will also offer<br />

a little planning support - if you are<br />

buying their products. There are also<br />

plenty of things you can do yourselves,<br />

that will help your application:<br />

■ The most important thing you can<br />

do is have a preliminary chat with the<br />

planning department, find out what<br />

the relevant local planning policy and<br />

guidance are – and then do your best<br />

to meet them. You’ll also get a feel for<br />

the initial response to such an<br />

application, and what restrictions<br />

might apply.<br />

■ If your plans aren’t met with<br />

enthusiasm, has a precedent been set<br />

elsewhere in the local authority via<br />

other planning applications or appeals?<br />

■ Is the land within an SSSI, AONB<br />

or National Park, for example? This<br />

doesn’t mean you won’t get permission<br />

but it might affect timeline / costs and<br />

what, where and how you can develop,<br />

which leads nicely onto:<br />

■ Try to establish what supporting<br />

surveys and reports will be required.<br />

I’ve seen some landowners be hit with<br />

request after another for reports, some<br />

are expensive and can add thousands to<br />

costs. They can also increase the<br />

timescale for determination of the<br />

application as some ecological reports<br />

can only be conducted during certain<br />

months.<br />

■ Are there any other planning<br />

applications in for glamping in your<br />

area? It might help to offer something<br />

different.<br />

■ Talk to highways and get their<br />

feedback on access and traffic<br />

implications.<br />

■ Find out what waste, water and<br />

drainage information they will need.<br />

■ If the site has neighbours nearby,<br />

get to know them and talk through<br />

your plans, get them on board. You<br />

may need to undertake noise surveys to<br />

ensure you can demonstrate the uses<br />

will not affect the residential amenity<br />

of your neighbours.<br />

■ You might need to apply for ‘change<br />

of use’ on the land, if so, do check if<br />

there are any subsidies currently<br />

payable on it because ‘change of use’<br />

could well revoke that – personally, I<br />

would work that loss into my<br />

financials.<br />

■ Something else that will assist your<br />

application is to make sure you outline<br />

all the positive impacts of the business.<br />

For example, I wrote a supporting<br />

letter for one of my clients recently<br />

which included every positive<br />

contribution that the development<br />

would make. It transpired that the<br />

planning department had several other<br />

applications for glamping sites, but<br />

ours now stands out as the one with<br />

the most positive impact, not to<br />

mention the most viable development.<br />

Think about:The land itself, in terms<br />

of permaculture, new habitats and<br />

biodiversity.<br />

■ Eco credentials, of the structures,<br />

waste management, energy production<br />

& sustainability.<br />

■ The local community. If your<br />

business creates employment for local<br />

people, include it. Also, glamping<br />

guests usually prefer to use local shops,<br />

restaurants, cafes, activities and<br />

attractions - increasing revenue for<br />

your fellow local businesses.<br />

■ If your glampsite offers something<br />

so unique that it brings in new visitors<br />

and prolongs their stay in the area, you<br />

might also argue that you are<br />

increasing the region’s catchment area.<br />

Although you’ll need to be offering<br />

something very special to justify this<br />

claim.<br />

■ In short, do your research, talk to<br />

relevant people, get a good team of<br />

support around you and don’t be shy<br />

about the good things that your<br />

business will generate. It will be great<br />

to catch up at The <strong>Glamping</strong> Show, see<br />

you there.<br />

Please send your questions to<br />

info@katemorel.com, I reply to all<br />

emails and one is published in the<br />

next <strong>Glamping</strong> <strong>Business</strong> Magazine.<br />

See you at the <strong>Glamping</strong> Show, till<br />

then, carry on glamping.<br />

Kate<br />

l mping<br />

GBUSINESS<br />

27

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