AMADEUS GLORIOUS COPY2_FINISHED_v2 pure amend

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HOW WAS IT FOR YOU? THE CONSERVATIVE PARTY CONFERENCE How was it for you David Comerford David Comerford is the Head of Conferences for the Conservative Party and recently worked directly with the International Convention Centre (ICC) Birmingham for The Conservative Party Conference 2016 “A only job an yo What were the objectives for the event? We have an annual conference to engage with all Party members and to announce policies through key speeches. It’s also a good opportunity for the Party to get involved with charity and commercial organisations who want to promote their brand, get a particular message across or engage with Conservative ministers. We do this through the means of an exhibition in the ICC’s largest flat space – Hall 3 – and throughout the main Mall, as well as through over 300 fringe events that take place across the four days of the event. Who attended? 12,000 delegates came to this year’s conference at the ICC. The delegates were a mix of Party members, ambassadors, High Commissioners, MPs, Lords and then obviously the Cabinet and the Government. We then had commercial visitors – FTSE 100 CEOs, charities and not-for-profit organisations. Many come to attend fringe events to engage on policies. From an international view, there was a lot more attendance media-wise which was expected following the Brexit vote – it was good to get so many people to Birmingham. Why did you choose the venue? It’s very important for us to be in Birmingham as we have to engage with people from across the country and, as the city has excellent transport links, it makes it easier for people to travel to the venue. The redeveloped Birmingham New Street Station looks absolutely beautiful, it’s like a work of art, and the investment in the city is really starting to show. It’s a great city for our delegates to arrive into. The venue itself is also a big draw – we love the ICC. It has enough halls and additional space to accommodate everything we need. There’s so much versatility in this venue. The team can cater for the little breakfast meetings for 10 people right up to fringe events for 600, and the space can be configured to just what we need. The team are fantastic to work with as well – there’s just nothing that they can’t do; they are so flexible. We started planning around a year ago and they have worked with us to accommodate everything we need. This is the fifth conference we have held at the ICC, so we wanted to adapt and try new things, which the team have really helped us with by making unique and exciting suggestions – their input is invaluable to help us reach our event vision. The catering has been amazing too. My team always says the ICC food is up there with the best for conference food, and I agree. The food is delicious every time we are here. The team overall are so helpful, they can always be reached and despite everything they have going on and all the other events throughout the year, they still make us feel special and answer all of our requests – no matter how big or small. They are completely focused on our event and are a great team to work with. With events like this we have to work with other partners too, such as the adjoining Hyatt Hotel, the West Midlands Police, security firm G4S and Symphony Hall. We meet regularly in the planning process and issues are resolved quickly because the communication is so good. It doesn’t feel like we are working separately; it’s one big team and we all help each other to make the conference a success. What was the programme of events? This year, we started on Sunday, 2 October, opening with our members-only session for the National Convention, which is all the senior volunteers throughout the country. Our exhibition and fringe programme opens at 12pm and the Conference officially opens with the Party Chairman’s speech in Symphony Hall at Fresh and vibrant, the plated menu looks as good as it tastes 38 <strong>GLORIOUS</strong>
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