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Community Impact Index – supported by The Midcounties Co-operative<br />
Community<br />
Impact Index<br />
How are retail co-operatives <strong>impact</strong>ing on their communities?<br />
Ten per cent of a retail co-op’s profits are<br />
given back to the community. This is more<br />
than double the amount that competitors<br />
give, which is the equivalent of 4.5% back.<br />
What % of their turnover do co-ops give back to<br />
communities compared with their retail competitors?<br />
Community outreach at Midcounties<br />
Last year, co-ops gave a total £12m to good<br />
causes, which cover areas such as staff/<br />
member fundraising for charities, dividend<br />
grants given to community groups, in-kind<br />
support through donations of equipment<br />
and giving staff time off to volunteer for local<br />
projects.<br />
Our latest analysis brings all of these<br />
figures up to date. The collective predividend/tax<br />
profit for the top nine cooperatives<br />
topped £93m. Before that<br />
amount, £12m is also given to good causes,<br />
which is the equivalent of 10.8% of profit.<br />
When looking at retail competitors, such<br />
as Asda, Tesco and Sainsbury’s, they only<br />
gave 4.5% of profit back to communities.<br />
In the last financial year, they recorded a<br />
collective £3.3bn profit – and they gave<br />
£158m to communities.<br />
So co-operatives give more than double<br />
back to communities. If the competitor<br />
supermarkets were co-operatives, we would<br />
expect to see that £158m investment to turn<br />
into £350m.<br />
But, the Community Impact Index isn’t a<br />
definitive statement on how much work coops<br />
do in communities – and whether one<br />
does more or less. It shows the good work<br />
that co-operatives do for their neighbours.<br />
This is the co-operative difference in action.<br />
As we note throughout the <strong>index</strong>, many<br />
co-operatives and competitors use different<br />
reporting methods. But they all amount to<br />
similar inputs, such as charity donations.<br />
And no matter what method is used, the<br />
final totals tally up to one figure.<br />
So, what does the future look like for<br />
community investment? Throughout our<br />
interviews with community specialists, all<br />
agree that putting the members first is the<br />
priority and the starting point when being<br />
there for the community.<br />
We may see an increase in financial<br />
contributions next year. The Co-operative<br />
Group’s relaunched membership scheme<br />
is to donate 1% of all sales of own-branded<br />
products to local communities. Plus the<br />
Group and other societies will be taking an<br />
increased amount of donations through the<br />
5p carrier bag surcharge that came into force<br />
in England last year (Wales and Scotland<br />
already had the charge).<br />
The one thing for co-operatives to<br />
remember, though, comes from Business<br />
in the Community’s Andy Melia, who says:<br />
“The sharing of economic and social value<br />
is at the heart of everything a co-operative<br />
does and that in itself sets it apart.”<br />
The Community Impact Index represents the seventh<br />
co-operative principle, concern for the community: “Cooperatives<br />
work for the sustainable development of their<br />
communities through policies approved by their members.”<br />
Written and researched by Co-operative News. The <strong>index</strong> is supported by Midcounties Co-operative, the largest regional co-operative<br />
in the UK with gross sales more than £1bn. Community owned, community led and community rewarding, Midcounties works together<br />
to create a better, fairer world. Analysis by Anthony Murray. Case studies and interviews by Kate Duggan and Susan Press.<br />
24 Co-operative News 15 November 2016