The Definitive Guide to Uniforms your Employees will Love

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RETAIL INSPIRED APPAREL If your logo is outside your door, it doesn't need to be prominent on your uniforms. Your guests already know where they are, so take engagement to the next level with branding on team apparel that communicates something new. Use the space your logo previously occupied, and express your vibe with a retail-inspired design. The retail world is creatively applying decoration techniques beyond the typical screen print or embroidery. Full color/full garment sublimation allows huge branding statements; patches and sewn-on labels hearken back to a nostalgia of yesteryear, and lasering provides subtle branding that never washes out. Take inspiration from these trends for your Uniforms - fully custom apparel is easier than ever before. Additionally, tie dye and baseball sleeved T’s are the comeback kids of 2018. Everything old is new again, but in better fabrics and with longer lasting decoration. Retail is exciting and always pushing the design boundaries. It’s OK to borrow, copy and re-purpose. Remember imitation is the sincerest form of flattery and a great way to attract younger workers to your brand. In the way of garments, T-shirts have become the standard attire for quick service and fast casual establishments, which is a good thing. Your hires like to wear comfortable clothing and what you provide should feel somewhat like what they choose to wear outside of work. Your branded apparel can have the same cool vibe as a concert tee, it just takes a bit of design magic. Attract younger workers with a uniform that reflects a cool retail vibe.
LTO UNIFORMS The restaurant industry is the king of the limited time offer. Your uniform program can be the well-dressed queen. Fashion can be fickle and quickly goes stale, so take a page from fast fashion with a uniform that keeps it fresh. Think LTO for your branded gear. An example of this concept in action is a national baked goodies brand that currently maintains no inventory and all purchasing is done on a monthly basis. Each owner jumps on the current offering when it suits their taste, with revolving items from headwear to aprons, T-shirts to bandannas. They get seasonal garments in a timely manner, and the staff loves the frequently released new gear. For brands with routine menu changes, regularly scheduled LTO’s and seasonal offerings, it is the way to think about uniform management. Why not hit the refresh button more frequently? Keep your look and appeal fresh with gear that changes with the season.
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Page 6 and 7: THE COUNTER TREND Dress shoe sales

The Definitive Guide to Uniforms your Employees will Love

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