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SHIBUI Issue 2

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WHERE DID THE NAME SWELL PRESS<br />

COME FROM – KEEN SURFER BY ANY<br />

CHANCE?<br />

I wish I could surf, and take credit<br />

for the name, but neither are true.<br />

Four years ago I was having a hard<br />

time picking a name for my little<br />

hobby, and at the time I was running<br />

my business out of our garage in<br />

Manhattan Beach. Manhattan Beach<br />

is an adorable surfing town – so my<br />

husband thought to name it Swell<br />

Press, as in an ocean swell. I spend<br />

a lot of time explaining to people ><br />

Britt ROhr S H I B U I 23

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