SHIBUI Press Release_Press Reader Nov17
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S H I B U I PRESS RELEASE<br />
300 MILLION<br />
REASONS TO<br />
CELEBRATE!<br />
Queensland business <strong>SHIBUI</strong> & Co. have partnered with global<br />
publisher <strong>Press</strong><strong>Reader</strong> to take their free online magazine <strong>SHIBUI</strong> Issue to<br />
over 300 million readers world wide.<br />
<strong>SHIBUI</strong> & Co. launched in July this year and already has two <strong>SHIBUI</strong> Issue editions<br />
published online. <strong>SHIBUI</strong> & Co. joins leading Australian titles such as Gourmet<br />
Traveller, Delicious, Australian Traveller, Australian House & Garden as well as international<br />
titles such as Vogue, GQ and Business Traveller on the Canadian-based<br />
publishing site.<br />
<strong>SHIBUI</strong> & Co. co-founder Briseis Onfray says it’s an incredibly exciting time for the startup<br />
business, and this partnership reflects the stamina of the vision and the quality of the<br />
publication.<br />
“We wanted to create a high-quality, bi-monthly digital magazine to inspire travellers<br />
who are after more than just a skin-deep ‘Insta’ experience. We encourage travel<br />
that connects people with local cultures and traditions, and supports traditional<br />
craftspeople and their communities.<br />
“We champion wanderlust over global uncertainty and a greater sense of cultural<br />
understanding and connection,” Briseis added.<br />
<strong>SHIBUI</strong> & Co. was created by Briseis Onfray (designer and writer) and Karina Eastway<br />
(journalist and former magazine editor) half way through the year after a casual coffee<br />
catch-up sparked a conversation around the pair’s shared love of travel and artisan<br />
workmanship.<br />
“The calibre of talent and colourful locations we keep stumbling onto are soul-inspiring,” Karina<br />
said.<br />
shibuiandco.com<br />
EMAIL hello@shibuiandco.com // FOLLOW US @shibuiandco // POST PO Box 1187, Noosa Heads, Queensland 4567 AUSTRALIA<br />
ABN. 31 103 474 035
“We see our partnership with <strong>Press</strong><strong>Reader</strong> as an opportunity to share these wonderful artisan<br />
stories with the world. Given the platform is available across airlines, hotels and cruise ships,<br />
it’s the perfect opportunity for us to take our message to wanderlust-inspired travellers.”<br />
About <strong>Press</strong><strong>Reader</strong><br />
<strong>Press</strong><strong>Reader</strong> is a Vancouver-based global web platform where readers can browse leading<br />
newspapers and magazines, download to a smartphone or tablet using the <strong>Press</strong><strong>Reader</strong><br />
app, or visit a sponsored location.<br />
Travel partners include: Qantas, Virgin, AccorHotels, Shangri-La Hotels, Cathy Pacific,<br />
Intercontinental Americas and many more. Cruise liners include Seabourn Cruise Line,<br />
Silversea Cruises, MSC Cruises, Uniworld and Crystal Cruises.<br />
Total readership: 300 million<br />
Air passengers: 214 million<br />
Hotel rooms: 1.5 million<br />
Cruise Ship passengers: 70,000<br />
For more information:<br />
Contact co-founder Briseis Onfray on 0434 385 841 or email hello@shibuiandco.com<br />
Web: shibuiandco.com/about<br />
Instagram: @shibuiandco<br />
For more information about <strong>Press</strong><strong>Reader</strong> go to pressreader.com<br />
14 November 2017<br />
ENDS<br />
shibuiandco.com<br />
EMAIL hello@shibuiandco.com // FOLLOW US @shibuiandco // POST PO Box 1187, Noosa Heads, Queensland 4567 AUSTRALIA<br />
ABN. 31 103 474 035
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