17.10.2017 Views

CIO & LEADER-Issue-06-September_iPad

The cover story of CIO&Leader issue of September tackles the issue of workforce reskilling in the advent of disruptive technologies such as Artificial Intelligence, IoT, among others.

The cover story of CIO&Leader issue of September tackles the issue of workforce reskilling in the advent of disruptive technologies such as Artificial Intelligence, IoT, among others.

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Insight<br />

Indians<br />

Prefer<br />

Female<br />

Chatbots<br />

Over Male<br />

A survey reveals that 40%<br />

prefer polite, not sounding<br />

serious or posh<br />

By <strong>CIO</strong>&Leader<br />

OOver 40% of Indian consumers prefer artificial<br />

intelligence-powered chatbots to be female who<br />

are polite, not sounding serious or posh, a new<br />

survey has revealed.<br />

The survey, commissioned by Amdocs, a<br />

global software and services provider, showed<br />

that more than half (53%) of consumers prefer<br />

their chatbots to look like a human, since human<br />

agents better understand their needs (82%) and<br />

can take multiple questions at once (62%).<br />

This is because chatbots cannot deal with complex<br />

requests, understand human emotions or<br />

deliver personalised offers as well as humans.<br />

Further, 43% consumers said they prefer<br />

chatbots to be female, rather than male (21%)<br />

and exhibit personality traits such as sounding<br />

polite, caring and intelligent, as well as sounding<br />

younger and funnier as opposed to sounding<br />

serious and posh.<br />

"Consumers have a good sense of how bots<br />

can serve them, better developed. Their level of<br />

frustration with today's bots is striking," General<br />

Manager at Amdocs Gary Miles said in a<br />

statement.<br />

For the study, over 1,022 female and male consumers<br />

between the ages of 18 to 74, gave their<br />

critical judgment on the use of AI for customer<br />

care and commerce.<br />

The consumers complained that the current<br />

chatbots struggle with their complex requests,<br />

do not deliver personalised offers and lack<br />

human attributes.<br />

Moreover, the survey also revealed that service<br />

providers are not investing in the right areas in<br />

terms of their AI investments.<br />

A total of 83% are prioritizing AI investment<br />

in increasing speed of response and 50% in<br />

information security and privacy.<br />

However, customers seek better personalisation<br />

or more comprehensive information in chatbots<br />

<strong>September</strong> 2017 | <strong>CIO</strong>&<strong>LEADER</strong><br />

21

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!