vishnu-era-15

2
FACE
TO
FACE
A QUARTERLY NEWS PUBLICATION BY SRI VISHNU EDUCATIONAL SOCITY
WITH
PALLAVI
SINGH
Director of Marketing
at Harley-Davidson
At Harley-Davidson
Motor Company, India.
v
Pallavi Singh is Director Marketing at Harley-Davidson India,
where she provides strategic direction to marketing and brand
communication initiatives of Harley-Davidson India. She was recognized
for her outstanding work at the company with the Black
level HDI Continuous Improvement Recognition Award in January
2013. A marketing professional, with intensive experience in the
Premium Market Segment, she has demonstrated acumen in managing
large scale projects, teams and marketing programs.
Pallavi was a part of the founding team at Harley-Davidson India
since its inception in 2009. She has played a pivotal role in building
the brand in India, capturing mindshare of wide-spread stakeholders
and laying down systems that have become the foundation
of the company.
She has been responsible for driving and facilitating all marketing initiatives. In addition
to being actively being involved in experiential events(HOG) and consumer engagement
activities she is also developing a strategic vision for the company in terms of long-term
planning, brand development, Establishing the HOG Program and nurturing strategic alliances
and contributing towards the business direction & focus of the organization.
Prior to this, Pallavi worked with India YAMAHA Motor Pvt. Ltd where she had been responsible
for planning and execution of brand activations across India. Her stint involved
developing deeper consumer insights that aided in the successful launch of renowned Yamaha
brands in India
Pallavi holds an MBA from Birla Institute of Management & Technology and a Bachelor’s in
commerce from Sri Guru Gobind Singh College. A celebrated athlete, Pallavi has been a national
level basketball player and a gymnast. In her leisure time, she likes to read and travel.