Global Automotive Heads-up Display (HUD) Market, 2015 – 2021
Global automotive heads-up display (HUD) market will reach USD 1,291.68 million in 2021, growing at a CAGR of 21.68
Global automotive heads-up display (HUD) market will reach USD 1,291.68 million in 2021, growing at a CAGR of 21.68
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Automotive</strong> <strong>Heads</strong>-<strong>up</strong> <strong>Display</strong> (<strong>HUD</strong>) <strong>Market</strong><br />
Increasing awareness of related benefits of <strong>HUD</strong>s helps to avoid road accidents. Rising<br />
disposable income co<strong>up</strong>led with increasing demand for transportation services in large amount<br />
drives demand of vehicles in emerging economies. The continuous rise in the number of vehicles<br />
and accidents on the road is leading to strict safety regulations in all countries. This force<br />
consumers to focus on safety-related features in cars like <strong>HUD</strong>s. In addition, various automotive<br />
original equipment manufacturers and s<strong>up</strong>pliers are expected to further increase the awareness<br />
of the benefits of <strong>HUD</strong>s among the general population which helps to grow the market of the<br />
automotive heads-<strong>up</strong> display. The rising necessity of a safe, comfortable, and well-located<br />
lifestyle among people has been leading to the fast development of the automotive heads-<strong>up</strong><br />
display market globally.<br />
<strong>Global</strong> automotive heads-<strong>up</strong> display market is segmented on the basis of product type and<br />
applications. On the basis of product type, automotive heads-<strong>up</strong> display market is subdivided<br />
into combiner-projected <strong>HUD</strong>’s and windshield-projected <strong>HUD</strong>’s. Windshield-projected <strong>HUD</strong>s<br />
dominated the automotive <strong>HUD</strong> market in China with a 94% market share in <strong>2015</strong>. Windshieldprojected<br />
<strong>HUD</strong>s are witnessing strong demand from end users across the globe. There are<br />
various display technologies being incorporated by <strong>HUD</strong> manufacturer’s gives lucrative<br />
opportunities to automotive <strong>HUD</strong> market. DLP projection technology and LCoS which is<br />
reflection-based display technology are some technologies used while manufacturing <strong>HUD</strong>s.<br />
On the basis of application, automotive heads-<strong>up</strong> display market is divided into mid-size cars<br />
and premium cars. <strong>Automotive</strong> heads-<strong>up</strong> display market was dominated by the premium cars<br />
due to the advance technology incorporation. China is a high growth potential market for<br />
premium cars and recorded extraordinary growth in 2014. In <strong>2015</strong>, premium cars witnessed<br />
significant growth in China with premium brands such as Audi, BMW, Mercedes-Benz, Porsche,<br />
and Volkswagen. High technological innovation and more comforts are some of the key factors<br />
which make premium cars dominating segment in the market. A healthy economy and<br />
increasing individual income in China are driving demand for mid-size car sales. However, price
Change language