KEY ACCOUNT MANAGEMENT - Mercuri South Africa

More documents

Recommendations

Info

Achieving excellence in Key Account Management is not easy but can yield increased returns in excess of 27%. Based on extensive global research the <strong>Mercuri</strong> International model and approach were formulated, in conjunction with our Swiss Business School partner, St Gallen University. Delivery Method To maximise efforts, delegates will study and review some course theory elements in advance. Facilitation during the training is participative in nature. Evidentiary learning is enabled by the unique facility. It presents an opportunity for participants to immediately reflect on their achievements and respond to their individual strengths as recorded during role plays. A comprehensive framework for Key Account Management makes the training very practical. Outcomes of this course 1. Systemic analysis for selecting key accounts 2. Establishing your approach to Key Accounts 3. Working with Key Accounts within a structured framework, with a number of tools Course Content • Background to Key Account Management • Defining and selecting Key Accounts • Understanding and analysing • Setting a vision, objectives and an overall strategy for the Key Account • Drafting the Key Account plan • Preparation of a personal Plan of Action 4. Actively measuring and managing the strength of the relationships 5. Ensuring that key accounts become partners and you build business value together 6. Increased share of Key Account’s business, ensuring penetration, expansion and retention Testimonials “Making available and introducing the latest world class tools to successfully manage my business processes” “This provided direction on how to KAM. I am confident that this will result in increased turnover and profit” “The KAM tool is the best tool to work on as it consolidates everything”
The Venue The training takes place at <strong>Mercuri</strong> International House, 73 Studio Park, 5 Concourse Crescent, Lonehill, Fourways, situatedinasecureofficepark. Contact T +27 11 465 7044 E info@mercuri.co.za “This programme made me think out of the box and challenged the way I view customers” Some local customers
Page 1: Taking Sales to a Higher Level Key

KEY ACCOUNT MANAGEMENT - Mercuri South Africa

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?