MI-CARE (CUSTOMER ATTITUDE RESEARCH EVALUATION)
MI-CARE is an action-oriented tool developed to give you relevant information about customers' views of your company
MI-CARE is an action-oriented tool developed to give you relevant information about customers' views of your company
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Taking Sales to a Higher Level<br />
<strong>MI</strong>-<strong>CARE</strong> (Customer Attitude Research Evaluation)<br />
<strong>MI</strong>-<strong>CARE</strong> is an action-orientated tool developed to give you relevant information<br />
about customers’ views of your company.
<strong>MI</strong>-<strong>CARE</strong><br />
(Customer Attitude<br />
Research Evaluation )<br />
Provides you with objective customer information<br />
that can form the basis to formulate your strategies<br />
and improve your company’s competitive strengths<br />
and sales.<br />
<strong>MI</strong>-<strong>CARE</strong> gives you a reliable and impartial description<br />
of the present perceptions of your customers about<br />
three key areas of your business.<br />
Outcomes of <strong>MI</strong>-<strong>CARE</strong><br />
The Survey Process over 6 to 12 weeks<br />
1. Your customers’ views on any<br />
three key areas, such as<br />
• Product quality and service at<br />
the customer and how to use it<br />
• Face to Face selling by your<br />
sales people<br />
• Relationship between<br />
your company and customers<br />
2. A priority list of what your customers<br />
believe you should first improve,<br />
making it easy for you to take the right<br />
steps to improve your competitive situation<br />
Design Meeting 1<br />
Key areas | Questions<br />
Demographics | Logistics<br />
Design Meeting 2<br />
Review Questions | Test Survey<br />
Send Web based survey links<br />
4 hours<br />
4 hours<br />
3. Useful advice from different groups of<br />
customers, increasing your understanding<br />
of customer requirements<br />
Generate Report<br />
Responses received | Graphs generated<br />
4. Your customers’ views on your<br />
company image<br />
5. Easy-to-read graphs that could form a<br />
“blueprint” for further implementation<br />
in order to enhance your customer focus<br />
6. Clarity on your strengths so as to further<br />
reinforce your competitive position<br />
Presentation<br />
Present and discuss report<br />
2 - 4 hours
Contact T +27 11 465 7044 E info@mercuri.co.za<br />
Doing what we always did will give us what we<br />
always got. The challenging part is, knowing<br />
what to do differently.<br />
Some local customers
Taking Sales to a Higher Level<br />
Established in Sweden in 1958, in South Africa since 1991<br />
Offices in 44 countries<br />
The effectiveness of sales people are enhanced through bespoke development solutions<br />
World class sales competence assessment technologies<br />
Our 5 step development model<br />
Mercuri International is one of the world’s largest sales performance consultancies.<br />
We have more than 50 years’ experience in helping companies implement strategies<br />
and achieve powerful sales results around the world.<br />
www.mercuri.net
Change language