MI-CARE (CUSTOMER ATTITUDE RESEARCH EVALUATION)

MI-CARE
(Customer Attitude
Research Evaluation )
Provides you with objective customer information
that can form the basis to formulate your strategies
and improve your company’s competitive strengths
and sales.
MI-CARE gives you a reliable and impartial description
of the present perceptions of your customers about
three key areas of your business.
Outcomes of MI-CARE
The Survey Process over 6 to 12 weeks
1. Your customers’ views on any
three key areas, such as
• Product quality and service at
the customer and how to use it
• Face to Face selling by your
sales people
• Relationship between
your company and customers
2. A priority list of what your customers
believe you should first improve,
making it easy for you to take the right
steps to improve your competitive situation
Design Meeting 1
Key areas | Questions
Demographics | Logistics
Design Meeting 2
Review Questions | Test Survey
Send Web based survey links
4 hours
4 hours
3. Useful advice from different groups of
customers, increasing your understanding
of customer requirements
Generate Report
Responses received | Graphs generated
4. Your customers’ views on your
company image
5. Easy-to-read graphs that could form a
“blueprint” for further implementation
in order to enhance your customer focus
6. Clarity on your strengths so as to further
reinforce your competitive position
Presentation
Present and discuss report
2 - 4 hours