MI-CARE (CUSTOMER ATTITUDE RESEARCH EVALUATION)

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MI-CARE (Customer Attitude Research Evaluation ) Provides you with objective customer information that can form the basis to formulate your strategies and improve your company’s competitive strengths and sales. MI-CARE gives you a reliable and impartial description of the present perceptions of your customers about three key areas of your business. Outcomes of MI-CARE The Survey Process over 6 to 12 weeks 1. Your customers’ views on any three key areas, such as • Product quality and service at the customer and how to use it • Face to Face selling by your sales people • Relationship between your company and customers 2. A priority list of what your customers believe you should first improve, making it easy for you to take the right steps to improve your competitive situation Design Meeting 1 Key areas | Questions Demographics | Logistics Design Meeting 2 Review Questions | Test Survey Send Web based survey links 4 hours 4 hours 3. Useful advice from different groups of customers, increasing your understanding of customer requirements Generate Report Responses received | Graphs generated 4. Your customers’ views on your company image 5. Easy-to-read graphs that could form a “blueprint” for further implementation in order to enhance your customer focus 6. Clarity on your strengths so as to further reinforce your competitive position Presentation Present and discuss report 2 - 4 hours
Contact T +27 11 465 7044 E info@mercuri.co.za Doing what we always did will give us what we always got. The challenging part is, knowing what to do differently. Some local customers
Page 1: Taking Sales to a Higher Level MI-C

MI-CARE (CUSTOMER ATTITUDE RESEARCH EVALUATION)

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