GLOBAL SPORTS NUTRITION MARKET

The Global Sports Nutrition Market size was around USD 31.6 billion in 2016. It is expected
to grow at a CAGR of 7.7% to reach USD 45.79 billion by 2021.Sports nutrition products, for
example, sports drinks, supplements, and food that include protein powders,
capsule/tablets (Creatine/branched chain amino acids and others), isotonic drink powder,
supplement powder, ready-to-drink protein drinks, protein bars, carbohydrate drinks,
carbohydrate/energy bars and other supplements. These products are produced for, and
used by athletes and bodybuilders to improve their performance, overall health, and muscle
growth. Sports drinks were commonly utilized by athletes to replenish the water level in the
body. Bodybuilders are the primary users of sports supplements. Nevertheless, these
products are undergoing mass adoption by lifestyle and recreational consumers. The
number of recreational and lifestyle consumers has consistently grown in the past few
years.
In the past few years, health clubs and fitness centres have witnessed steady growth
because of the increase in health concerns and change in lifestyle in emerging economies.
Growing health awareness and requirement for adequate nutritional content in food have
raised the demand for these products. A rise in the number of middle-aged and geriatric
population engaged in sports activities has further propelled the sports nutrition market
growth.
Urbanization is one of the key factors that drives the demand for sports nutrition products
worldwide. It is characterized by increase in the number of working women, change in
lifestyle, and increase in the consumption of ready-made & fast food. These factors result in
growing intake of junk foods that may cause several health disorders, for example, obesity,
which causes the individuals to adopt a healthier lifestyle. Similarly, these factors also result
in increased health awareness, which drives the market for sports nutrition products. Thus,
to stay healthy, consumers are attracted toward sports nutrition products.
Athletes and bodybuilders are the major consumers of sports nutrition products.
Nonetheless, the market is benefited from the increase in number of recreational and
lifestyle users. Changing lifestyle and growing disposable income in emerging economies are
the driving factors of the market. Furthermore, increase in awareness about benefits of
protein-based sports nutrition products and active lifestyle have speeded up the growth of
the sports nutrition industry.
Availability of fake products at cheap prices is a vital factor that restrains the growth of the
market. These products are not in compliance with the food safety regulations. High level of
contraband and counterfeit products affect sales of reputed companies and hinder their
market position. Thus, availability of these products and food safety regulations would
continue to confine growth of this market.
The sports nutrition market is segmented on the basis of product type, user, and
distribution channel. Based on product type, it is categorized into Iso drink powder, protein
powder, capsule/tablets (Creatine, BCAA and others), supplement powder, RTD protein