GLOBAL SPORTS NUTRITION MARKET
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
drinks, Iso & other sports drinks, carbohydrate drinks, protein bars, carbohydrate/energy<br />
bars and other supplements. Iso drinks are non-carbonated beverages that contain amino<br />
acids, electrolytes, and other ingredients that replenish the water level in the body. This<br />
category has shown a remarkable growth subject to the marketing tactics used by<br />
manufacturers and their emphasis on innovative product launches.<br />
The global Sports Nutrition Market is analysed across North America, Europe, Asia-Pacific,<br />
and LAMEA. On the basis of geography, North America is expected to command the largest<br />
market for sports nutrition products regionally dominated by the U.S. It captures more than<br />
38% market share for sports nutrition products. The growth in this region is primarily<br />
supported by benefits from world-class fitness, high incomes, and athletics infrastructure.<br />
Europe sports nutrition market represents a major market for sports nutrition products, led<br />
by the U.K. driven by the increased number of consumers adopting healthy lifestyles. Asia-<br />
Pacific is the fastest growing market for sports nutrition products within the growth fuelled<br />
by growing disposable incomes along with rapidly changing lifestyles. Japan is expected to<br />
dominate this region in sports nutrition market. China is likely to gain the second largest<br />
market share followed by the Australia because of a higher percentage of the obese<br />
population. India is estimated to witness the notable growth in coming six years driven by<br />
the rising number of adoption of sports nutrition products amongst lifestyle & recreational<br />
users. Latin America and Rest of the regions are estimated to witness a healthy growth in<br />
this market within the aforementioned forecast period.<br />
Major market companies profiled in the report are PepsiCo Inc., The Coca-Cola Company,<br />
Abbott Nutrition Inc., Glanbia Plc., Reckitt Benckiser Group plc, Yakult Honsha Co Ltd, Post<br />
Holdings, Inc., GNC Holdings, Clif Bar & Company, and Otsuka Pharmaceuticals Co., Ltd.<br />
Other players in the value chain include GlaxoSmithKline PLC, Atlantic Multipower UK<br />
Limited, Olimp Laboratories, Ultimate Nutrition Inc., and PowerBar Europe GmbH.<br />
Market Segmentation<br />
1)Product Type<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Introduction<br />
Protein Powder<br />
Iso Drink Powder<br />
Capsule/Tablets (Creatine, BCAA and others)<br />
Supplement Powder<br />
RTD Protein Drinks<br />
Iso & Other Sports Drinks<br />
Carbohydrate Drinks<br />
Protein Bars