SHOP REPORTS

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INTERIOR AND EXTERIOR OF STORE VIVIENNE WESTWOOD The whole exterior of the store is glass windows with one mannequin in each, there is an on-going theme which is unique to Vivienne Westwood, not particularly seasonal, as the season trends are shown through the garments. The theme of faces is played on by using it in the back drop and with masks on mannequins faces. This is world apart to Primark’s print backgrounds, for example, Vivienne Westwood use their visual merchandising as a trade mark that foot fall will remember. In store there is classic wooden flooring and bright lighting emphasising key product displays. There is a lot of shelving used to display products, the store is not cluttered.
VIVIENNE WESTWOOD LAYOUT JACKETS TILL JEWELERY SHOES • Vivienne Westwood FACE RANGE BAGS M ENTRANCE M
Page 1 and 2: STORE EXPERIENCE NEW RETAIL CONCEPT
Page 3 and 4: PRIMARK In Primark there a Costa ha
Page 5 and 6: PRIMARK LOCATION AND POSITION Prima
Page 7 and 8: PRIMARK STORE LAYOUT T I L L JEANS
Page 9 and 10: SELECT LOCATION AND POSITION Select
Page 11 and 12: SELECT STORE LAYOUT RAILS • There
Page 13 and 14: NEXT LOCATION AND POSITION Next are
Page 15 and 16: NEXT STORE LAYOUT SUMMER SALES MAN
Page 17 and 18: ZARA LOCATION AND POSITION Zara is
Page 19 and 20: ZARA STORE LAYOUT COATS TILLS SALE
Page 21 and 22: PAUL SMITH LOCATION AND POSITION Th
Page 23 and 24: PAUL SMITH STORE LAYOUT MENS FORMAL
Page 25: VIVIENNE WESTWOOD LOCATION AND POSI

SHOP REPORTS

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