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SELECT<br />
LOCATION AND POSITION<br />
Select is located in Victoria Centre in Nottingham town<br />
centre, is in a high footfall area located next to Topshop<br />
which is a very popular brand, this is a major disadvantage<br />
to Select because they sell cheaper versions of Topshop<br />
clothes. Though Select are a budget store and Topshop<br />
are mid-end they are still competing for the young target<br />
market.<br />
Select is also near to Next and Dorothy Perkins however<br />
they are less common competitors because they are mid<br />
end retailers targeting middle age women.
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