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SAIL<br />
+LEISURE INTERNATIONAL<br />
N 40.712784 | E -74.005941<br />
Maserati<br />
Cape Town<br />
Race Week<br />
2016<br />
Maserati Cape Town Race Week<br />
took another big step forward in<br />
this, its second edition. Hosted<br />
from the 15-20 December 2016<br />
it was a fitting end to a great<br />
domestic sailing calendar but<br />
was also the precursor event for<br />
the Cape2Rio Race, presented<br />
by Maserati. Simon Borchert<br />
reports on this spectacular<br />
event.<br />
It has always been my intention to throw my hat in the ring and promote<br />
Cape Town as a primary sailing destination the world over and to capitalise on the already<br />
fine international reputation we have with many international sailing events and sailors. Our<br />
port city is spectacular and with growing partnerships throughout the city, and with the<br />
continued support of a major international brand in Maserati, we will be able to establish the<br />
event as a must-attend regatta for crews the world over. Already, in only its second year,<br />
crews from all over South Africa ventured down to the Cape in December to participate. We<br />
welcomed CFM2 from Durban, and joining them were two crews from the Cape2Rio Race,<br />
Wow, the British catamaran and Mercenario 4, the Soto40 from Argentina. The crews across<br />
the fleet included many foreign nationals and a host of professional sailors. Let’s work hard<br />
together to see this trend grow over the coming years so that Maserati Cape Town Race<br />
Week truly becomes an event that all South African sailors can be proud of. I urge all Cape<br />
Town sailors to open their arms to those who make the trek to Cape Town and shower all<br />
inbound sailors and crews with a welcome that is befitting of the Tavern of the Seas!<br />
Several changes were made to the event and regatta format in 2016 and all delivered an<br />
elevated experience for the sailors, sponsors and indeed the public. The most notable change<br />
was the location of the race village which was constructed on Jetty 2 in the V&A Waterfront.<br />
The V&A Waterfront joined the event as hosts, alongside Royal Cape Yacht Club. Although<br />
challenging for sailors and crews, the location of the V&A Waterfront is important for the<br />
return on investment for sponsors, but also to maximise the exposure of our great sport and<br />
club to the broader public. This worked extremely well – our title sponsor Maserati<br />
launched their new SUV, the Maserati Levante, at the event to great acclaim. The venue also<br />
provided us with the footprint for a successful partnership with Franschoek Motor Museum<br />
who presented the Maserati Classiche, a collection of some of the finest and rarest Maserati<br />
vehicles in South Africa, with some dating back to the 1940’s. This, along with the race<br />
pavilion, provided an enviable platform where sponsors, the public and sailors were able to<br />
mingle in a world-class facility. With sponsors Heineken, GH Mumm champagne,<br />
Pleymouth Gin and Spier wines, the pavilion was extremely popular and played host to<br />
many well attended social events, ensuring the event on land was as hot as the racing on the<br />
water! The media center and media team were exceptional and we welcomed over 65<br />
journalists to the race village – all of whom left with a real sense of our sport and what the<br />
event was about, and provided an unprecedented level of media exposure for the regatta.<br />
Maserati launched the new Maserati of SUVs, the Levante, to the South African market<br />
during the event period. The display area and merchandising stores at the race village went a<br />
long way in introducing the vehicle to an eager market and also provided an enviable<br />
platform to engage media and journalists on the new model. It is fitting that the name<br />
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SAIL+LEISURE