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Final issue 4 final press quality-2

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02<br />

News<br />

Saturday, September 9, 2017<br />

Reaching out<br />

How space sellers<br />

should go about GST<br />

Vishal<br />

Shimla<br />

Selling of space for advertisement<br />

in print media falls under<br />

different GST slabs depending on<br />

the nature of the contract between<br />

a newspaper, agency and the client<br />

explained a spokesperson from the<br />

Government of India.<br />

He said that if the advertisement<br />

agency works on principal to principal<br />

basis, that is, buys space from<br />

the newspaper and sells such space<br />

for advertisement to clients on its<br />

own account, that is, as a principal,<br />

it would be liable to pay GST @5<br />

percent on the full amount charged<br />

by advertisement agency from the<br />

client.<br />

The spokesman explained<br />

through example that 'If news paper<br />

sells a unit space of Rs 100/- to<br />

a advertisement agency for Rs 85/-<br />

(after trade discount of Rs 15/-), the<br />

advertisement agency sells the same<br />

unit of space to an advertiser for Rs<br />

100/-, newspaper will be liable to pay<br />

GST @5% on Rs 85/- (=Rs 4.25/-), and<br />

the advertisement agency would be<br />

liable to pay GST on full amount Rs<br />

100/- (=Rs 5/-) and may utilise ITC of<br />

4.25/- for the payment of same.'<br />

He said that on the other hand<br />

if the advertisement agency sells<br />

space for a newspaper as an agent on<br />

commission basis , it would be liable<br />

to pay GST @18% on sales commission<br />

it receives from a newspaper.<br />

ITC of GST paid on such sale<br />

commission would be available to<br />

newspaper.<br />

As per new GST<br />

norms, it all depends<br />

on the contract between<br />

newspaper, agency<br />

and client<br />

Stating another case he said if 'advertisement<br />

agency sells unit space<br />

to advertiser, not on its account but<br />

on account of a newspaper for Rs<br />

100/- and receives commission of Rs<br />

15/- on sale from the newspaper.<br />

In such a case advertisement<br />

agency shall pay a GST @18%on sales<br />

commission of Rs 15/-(Rs 2.7/-), ITC<br />

shall be available to newspaper for<br />

payment of GST @5%on Rs 100/-<br />

(Value of space for advertisement<br />

sold by the newspaper)<br />

Adding that, if the advertisement<br />

agency supplies any service other<br />

than selling of space for advertisement,<br />

such as designing or drafting<br />

the advertisement, and such supply<br />

is not a part of any composite supply,<br />

the same would be liable to tax<br />

@18%.<br />

If such supplies are part of any<br />

composite supply, the rate applicable<br />

for the principal supply shall apply,<br />

he concluded.<br />

Top Dogs let down Gudia yet again<br />

Continued Page 1<br />

She said that the state police has<br />

surpassed all levels of imorality.<br />

Such acts by police were heard of<br />

usually from bigger states like Uttar<br />

Pradesh, Bihar, etc, ,” she added.<br />

“ Women would have no doors to<br />

knock in case any crime takes place<br />

with them,” she stated.<br />

Adding that the fear has increased<br />

to that level now even the<br />

women teachers going to schools in<br />

villages nearby get afraid when a<br />

vehicles comes from behind of even<br />

somebody known.<br />

“What a paradox, in Haryana<br />

Ram Rahim Singh conviction episode,<br />

corrupt politicians and blind<br />

followers were trying to protect the<br />

culrpit, and here in ‘Devbhoomi’<br />

the local police is playing that role,”<br />

pranked Mohinder.<br />

- August 29 CBI arrested 8 members of<br />

the SIT, for charges of custodial murder<br />

& destroying of evidence. The court ordered<br />

the team a 7 day remand .<br />

- September 4 CBI pleaded for increase<br />

in remand period due to recovery. Court<br />

extended remand till september 7.<br />

- September 6 Shimla Bar association<br />

suspended 8 advocates. (The advocates<br />

were pleading for the accused police<br />

personal).<br />

- September 7 CBI Court sends arrested<br />

policemen in Judicial custody till<br />

September 20.<br />

Members of SIT arrested by CBI including IG Z.H. Zaidi and DSP Manoj Joshi being produced before a local court in Shimla on September 4.<br />

Pic: Amit

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