Amalgam Whitepaper 1.0

A M A L G A M
W W W . A M A L G A M C O I N . C O M
derived from a provable transaction on the blockchain. Some blockchains even
support the ability to write code that’s executed when certain transactions occur;
in our example, the price that restaurants pay could be automatically calculated
based on the previous transaction between fisherman and fishery.
In the consumer goods sector, retail quite possibly has the most to gain from
adoption of blockchain technology. Walmart has already begun to implement
blockchain technology in their logistics and inventory tracking. During Walmart’s
annual shareholder’s meeting on June 2, 2017, Executive Vice President John
Furner explained, “in China, we’re doing a traceability pilot with pork using
blockchain technology…what blockchain does is it allows someone to track a
product from the farm all the way to the shelf and then have a record of it each
and every step along the way.” 8
BARRIERS TO ENTRY
All potential benefits considered, the most consistently addressed barrier to
entry for acquisition and use of cryptocurrency is typically security and
familiarity. In a 2015 survey conducted by PwC 51 percent of participants said
that they are “not at all” familiar with cryptocurrencies (such as BTC), with 31
percent admitting to being only “slightly familiar” and a mere 1 percent of
participants claiming to be “extremely familiar”
8 Wong, Joon Ian, and Jason Karaian. “Execs Are Obsessed with Blockchain Because They Can't Afford to
Ignore It Anymore.” Quartz, Quartz, 15 Nov. 2017, qz.com/1130015/the-blockchain-obsession-incorporate-boardrooms-is-spreading/.