The BusinessDay CEO Magazine October Edition
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<strong>The</strong> <strong>BusinessDay</strong> <strong>CEO</strong>, Oct 2017 | 41<br />
How do you see your business growing in<br />
the next 5 years?<br />
We'll continue to employ women; less<br />
privileged women include single mothers<br />
and women who have been abandoned by<br />
their husbands. <strong>The</strong>y're not just employees<br />
but stakeholders of the company and it just<br />
won't work without them. I also see my<br />
business going global because of the<br />
internet; like I said earlier, I'm obsessed with<br />
digital marketing and I am excited about the<br />
potential the internet has for my business.<br />
Speaking of digital marketing, how would<br />
you say social media has helped your<br />
career?<br />
Let me use this as an example; I have a show<br />
called ''On the carpet with Bolinto”. A lot of<br />
people didn't know I was a presenter until<br />
that show; they just thought I was a fashion<br />
girl. It wasn't promoted as much back then<br />
because there was nothing really going on<br />
online; unlike now where you've got<br />
Facebook, YouTube and the likes. Social<br />
media has helped tremendously.<br />
You did it with your production company?<br />
Yes. It's the same company producing God's<br />
Wives and other stuff done before. So<br />
definitely, social media has helped with<br />
people getting to know who I am; fashion<br />
helped as well. It's a combination of both.
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