Google Ranking

RANKING

Not everyone realize how much money can be
earned from ranking on the page one of
google results for a given query.

As a matter of fact page one should be
your goal in the game
1 2 3 4 5 6 7 8 9
as only less than 5% of searchers will have a look at page
two and beyond, and this number is even lower for
commercial queries.

Reaching page one for queries related to the
product or service that you offer is a great
achievement.

But this is only the first battle to be fought.
Interestingly the higher you are on page one, the more
traffic you will receive, in an exponential sort of pattern.

In other words the number 10 result may only
get 1 or 2 % of the traffic, while the top spot will receive
a massive 40%
of the flow or so.

This is true for
all kinds of listing, generic or local.

Regarding New York City
which is one of the most vibrant
city in the world, with work, fun,
gaming, entertainment
and glamor,
the number of daily local search
engine queries is
STAGGERING

Even with a more local flavor such as ‘Midtown’,
‘Upper East Side’ or ‘Soho’,
there are millions of commercial
queries performed each month to
look for a business solution.

GOOGLE STRATEGY

So how do you rank on page one
of Google?

This is the holy grail question
for online marketing and this is
done by using a methodology
called
search engine optimization.

First of all as a small business
owner you do not want to take
the gamble of not having a
website if you have not one
already.

Then in order for the site to be found in Google,
Google has to decide that your site is relevant to the
query in question.

Not just that, it must also be more relevant than your
competitors, and this is how you would rank above
them.
Your website
competitor
competitor

You achieve this by having
appropriate content on your
website and by getting
relevant links to it

These links show to Google that
your page is a reference online
as other websites are
linking to it.

In other words it is
equivalent to a vote in favor
of your page.