Techniques For A Successful Blogger Outreach

3
Basic Techniques For
Successful
Blogger Outreach

Blogger outreach
is an important online marketing strategy that many
businesses and bloggers use nowadays.
What it is: you approach other bloggers to promote your
products or services.

The same concept is followed if you just
created your own blog and you would
like to boost your site’s traffic.
Blogger outreach is an effective form of
building your online image and
presence.

Why should I use blogger
outreach?
First, it gets your blog, website, products or services noticed.

The main point of blogger outreach is to help your
blog or website get known by potential users.
Even if you have the most informative, quality and exciting content,
finding subscribers for your site will be difficult at the beginning.

Second, it provides high quality link building.
Link building is a strategy in SEO that you will also need in order
to improve your visibility and search ranking. One of the best
strategies in getting a quality backlink is by doing some blogger
outreach.

Here are three basic techniques to
start your blogger outreach
campaigns.

1
Guest
Posting

Guest Posting
is when you ask another
blogger to publish one of your
articles on his blog.
But this process is easier said
than done.
If you begin reaching out to
other bloggers without
properly planning what your
strategy is, they might consider
you as a spammer.

To increase your chance of receiving a
positive email response after your pitch, you
need to consider these
3 things

Target 1: Clearly identify what
the project is about.
Target 2: Affirm the benefits
they can get from publishing
your guest post
Target 3: Clearly mention the
steps how you can start.

You can tick all three points in
your list by following these 5
steps:

STEP
1
DEFINING THE RELATIONSHIP

Let the blogger or the site admin know that you
are one of his subscribers and that you
occasionally leave comments on his posts.

It is also helpful to point out that you share his
works with your friends and colleagues through
email or social media.
Obviously, you can only say these things if you have
truly done them. Otherwise, it is best to work on these
first before you send out your pitch to guest post.

STEP
2
PROVING THAT YOU ARE A
REAL PERSON

Show the blogger that you really know what you
are talking about. Mention one of his recent
articles or any article that you truly liked.
You can also cite one of his most popular posts.

STEP
3
INQUIRING TO GUEST POST

In the same email, ask if the blogger accepts
guest post and if you could submit one.
Make sure to express your interest in guest
posting in a separate line or paragraph so that it
will stand out and the blogger can quickly see it.

STEP
4
PROPOSING YOUR IDEA

Pitch or propose your idea for your post –
whether it be an article research post, a personal
story, or an artwork. Another pointer is to make
sure that the idea you are proposing falls within
the niche of the targeted blog.

STEP
5
EXPLAIN ITS VALUE

Do not forget to mention the value of your
submission to his audience and how they can
possibly relate to it.

2Offer Giveaways

Another suitable way to work with a blogger is to
offer him some giveaways that he or his readers
might be interested in.

This type of blogger outreach will also maximize
the number of emails you get – which can be very
useful later on when you apply email marketing.

Let’s pretend that your products are new font
styles or sets of icons.

You can easily organize a giveaway by targeting
the blog readers. In the past, this was done with a
“comment-to-participate basis”.
But the problem with it is it was not that effective
in terms of getting “the word” out there.

If you are truly serious about a giveaway, you can
purchase a tool that offers a “viral giveaway” service.
What this means is the participants of the giveaway
are encouraged to share their referral links to get
more giveaway entries.

1000
Depending on how your product
or service fits the target
audience of the blog you are
hosting the giveaway on,
you will most likely receive about
a hundred to a thousand emails
from your target audience.

Product Reviews
3Or Testimonials

Guest posting is not the only technique to blogger
outreach – Product reviews and testimonials can also
help your website gain some needed traction.

Instead of giving away an article, you can offer your
product or service in exchange for a review. In this
case, the blogger will have to write the content for
you, in other words write a review.

The best way to get a blogger enticed by your product
is to offer it for

You can also offer two or three additional products
for the blogger to offer as giveaways to some of his
lucky subscribers. If you have an affiliate program,
you can also invite the blogger to join it and possibly
get some revenue as well.

The approach of using
blogger outreach for both
blogs and business websites
are almost the same.
If you implement the
techniques above, blogger
outreach is definitely an
effective strategy to get a
wider audience and increase
sales.