Black Ice Corporate overview
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Coporate Overview
has been<br />
providing General Merchandise category<br />
solutions for Australian retailers since<br />
1994.<br />
We are a vertically integrated operation;<br />
from design of proprietary brands<br />
through to manufacturing , importing,<br />
distributing and marketing to over 6000<br />
active customers throughout Australia.<br />
number of channels, including:<br />
• Petrol & Convenience<br />
• Pharmacy<br />
• Grocery<br />
• Tertiary<br />
• Fashion and apparel<br />
• Mining<br />
• Tourism & Gift<br />
• Lifestyle<br />
• Mass Merchants<br />
• Newsagency<br />
• Vending Machine<br />
• Specialist Retailers<br />
Our corporate headquarters is located at Burleigh Heads<br />
on the Gold Coast. The operation hub is at Yatala in south<br />
east Queensland. This is complemented by DC’s in each<br />
capital city.<br />
I like to think of our operation as a big “small” business.<br />
rigour of a large business - externally audited, formal board<br />
structure and professional staff whilst maintaining the agility<br />
and pragmatism of a small operation.<br />
Martin Best<br />
CEO<br />
| <strong>Corporate</strong> Brochure
<strong>Black</strong> <strong>Ice</strong> | <strong>Corporate</strong> Brochure
<strong>Black</strong> <strong>Ice</strong> | <strong>Corporate</strong> Brochure<br />
We create<br />
brands<br />
that deliver<br />
amazing<br />
customer<br />
experiences
EYEWEAR<br />
HEADWEAR<br />
TECHNOLOGY<br />
PRE-PAID TELCO*<br />
ENTERTAINMENT*<br />
PROMOTIONAL*<br />
WET WEATHER*<br />
* Brands under license or distribution<br />
<strong>Black</strong> <strong>Ice</strong> | <strong>Corporate</strong> Brochure
Our Difference...<br />
We Provide Solutions.<br />
Manufacturing and Quality Control<br />
We enjoy long term sustainable relationships with multiple factories. We<br />
insist on in-factory QC batch testing on all proprietary lines. Additionally,<br />
each of our sunglasses brands undergo independent testing to ensure<br />
compliance to Australian standards AS/NZ 1067:2003.<br />
Our WalknTalk and Fuse Phone Accessories are manufactured in Apple<br />
approved factories. All Lightning products are MFI Certified. Each of the<br />
240v products undergoes further compliance testing to meet Australian<br />
standards and give the retailer and consumer peace of mind.<br />
At Pacific Optics we take our moral obligations seriously and insist that our<br />
factories are audited for Social Compliance, including child labour.<br />
Brand Management<br />
We employ the services of a dedicated in house Product Management<br />
and Design Team, delivering exclusive contemporary products, Best in<br />
Class packaging and Point of Sale. The team regularly attend international<br />
trade shows, ensuring we deliver the latest fashion and technical trends inline<br />
with the broader market place. Our products are supported with both<br />
active social media campaigns and extensive above the line traditional<br />
advertising.<br />
Sales and Instore Execution<br />
Each of our customers is supported by a team of National Account<br />
Managers, internal customer service staff and a dedicated field team<br />
comprising Regional Managers, State Managers and Sales Representatives.<br />
Combined we have over 60 passionate sales staff focussed on delivering<br />
solutions for each of our retail partners.<br />
Our tailored mobile order software provides our sales team and customers<br />
with great visual tools and up to date information on stock availability<br />
and the ability to take indent orders. Our IT team are eager to work with<br />
retailers to streamline processes and trade electronically.<br />
We pride ourselves on delivering solutions; market leading products,<br />
innovative displays and best in class service.<br />
<strong>Black</strong> <strong>Ice</strong> | <strong>Corporate</strong> Brochure
Our Six Pillars of Success<br />
• Customer Centric<br />
• Quality Innovative Products & Display Solutions<br />
• Agility, Responsiveness & Pragmatism<br />
• Diversification within Channels, Customers and Products<br />
• Planning and Financial Acumen<br />
• Great People<br />
<strong>Black</strong> <strong>Ice</strong> | <strong>Corporate</strong> Brochure
We’ve Got the Nation Covered<br />
We visit over 7000 retail outlets from Broome to Hobart<br />
Expertise<br />
Our Operations team led by Jonathon<br />
Murphy embraces the philosophy of<br />
continuous improvement and Lean Six<br />
Sigma principles.<br />
We provide consistent, reliable and<br />
accurate customer service.<br />
Capacity<br />
Our web of National DC, interstate<br />
warehouses, direct to store couriers and<br />
vendor refill team ensures we can scale to<br />
meet all demands.<br />
International Supply Chain<br />
Pacific Optics’ source product from<br />
multiple factories across a number of<br />
countries. We span from providing full<br />
container FOB all the way to single box<br />
delivery direct to store in central Australia.
Retail Partnerships<br />
PHARMACY<br />
AIRPORT & TRAVEL<br />
UNIVERSITIES<br />
SPECIALIST<br />
AUTO & LEISURE<br />
GROCERY<br />
PETROL &<br />
CONVENIENCE<br />
<strong>Black</strong> <strong>Ice</strong> | <strong>Corporate</strong> Brochure
<strong>Black</strong> <strong>Ice</strong> | <strong>Corporate</strong> Brochure
Industry Recognition & Achievements<br />
Supplier of the Year – General Merchandise 2013, 2014<br />
Supplier of the Year – General Merchandise 2013, 2014, 2015, 2016<br />
Supplier of the Year – Telecommunications 2013, 2014, 2015, 2016<br />
Overall Supplier of Year 2017<br />
Supplier of the Year – General Merchandise<br />
2008—2017 (10 years straight)<br />
Supplier of the Year –<br />
Outstanding Business Strategy & Development 2017<br />
Outstanding Trade Partner Finalist 2012, 2013, 2014, 2015<br />
Supplier of the Year – General Merchandise 2013, 2014, 2016, 2017<br />
Supplier of the Year – Telecommunications 2013, 2014<br />
Supplier of the Year – General Merchandise<br />
Supplier of the Year – Telecommunications<br />
2012—2017 (6 years straight)<br />
2012—2017 (6 years straight)<br />
Supplier of the Year – General Merchandise* 2011, 2013, 2015, 2017<br />
Supplier of the Year – Telecommunications* 2013, 2015<br />
* Biennial Award<br />
<strong>Black</strong> <strong>Ice</strong> | <strong>Corporate</strong> Brochure
<strong>Black</strong> <strong>Ice</strong> | <strong>Corporate</strong> Brochure
Pacific Optics | <strong>Corporate</strong> Brochure
Pacific Optics Pty Ltd<br />
ABN: 96 064 312107<br />
Head Office:<br />
18 Taree Street, Burleigh Heads<br />
Gold Coast QLD 4221<br />
61 7 5631 1000<br />
Central DC:<br />
1 Stanmore Road, Yatala<br />
QLD 4207<br />
CEO<br />
Martin Best<br />
martin@pacificoptics.com<br />
Petrol and Convenience Key Contact:<br />
General Manager Sales P&C<br />
Theo Foukkare<br />
theo@pacificoptics.com<br />
National Sales Manager<br />
Harry Phillipou<br />
harry@pacificoptics.com<br />
State Managers<br />
QLD/NTH NSW John Papadakis 0404 499 792 johnp@pacificoptics.com<br />
NSW Brett Newland 0414 816 201 brett@pacificoptics.com<br />
VIC/TAS Clive Serracino 0418 144 081 clive@pacificoptics.com<br />
SA/NT Mick Brown 0417 454 816 mickb@pacificoptics.com<br />
WA David Fazio 0402 218 209 david@pacificoptics.com<br />
Tourism, Gift, Pharmacy Key Contact:<br />
Channel Manager<br />
Ben Coleman<br />
bcoleman@blackicesunglasses.com.au<br />
Regional Manager<br />
QLD/NT/WA Glen Bellamy 0439 331 304 gbellamy@blackicesunglasses.com.au<br />
NSW/VIC/TAS Matt Messina 0427 533 516 mmessina@blackicesunglasses.com.au<br />
www.pacificoptics.com • www.blackicesunglasses.com.au
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