The Gap Story Book
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BUSINESS DEVELOPMENT SERVICES DEMYSTIFIED.<br />
Almost all accounting firms claim on their websites (and other<br />
marketing materials) that they provide BD services. For most, those<br />
claims are largely aspirational.<br />
When you ask them to explain their BD offering, most can’t. That’s<br />
because they don’t have a clear menu of BD services that they are<br />
proactively marketing to their clients, they are simply dispensing<br />
advice on a reactive basis.<br />
So what is<br />
Business Development?<br />
At <strong>The</strong> <strong>Gap</strong>, we define Business Development as<br />
‘service that creates enduring value for clients’.
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