Shopping Mall - Sofia, Bulgaria

MALLFINAL
PROJECT
VANESSAGUTIÉRREZ
ESTUDIO DEL ESPACIO COMERCIAL PUBLICO

01 02 03
CONCEPT+
context+
floor
EXPERIENCE
location
plans
pg.3 pg.8 pg.10
04 05 06
zonification+
CIRCULATION
pg.14
colors&
materials
pg.20
design
elements
07 08 09
señaletica sEction cuts renders
pg.36
pg.32
pg.22
pg.38

Concept
The concept of the mall relates with the senses and feelings,
the sight and the touch. I want them to have this
tactile experience, by just observing these design elements
all around the mall. This can be achieved by the design of
textures applied on this stuctures on the roof, or in the
graphic design s like the signs, map of the mall, even the
trashcans. I want to play with the textures of the surfaces,
and I can achieve that just by seeing them, you can be able
to feel it, or imagine how it feel. A tactile experience just
by the sight.

s
e
n
e
s
s

"Connection with the touch,
by the sight"

E
xperience
In the experience, I want it to be all different in comparison
to the surroundings, that instead of being only
an experience with the mall, that it becomes also an
experience with the senses, and the surroundings of
the city, by having this ilumination from the outside. I
want people to live and experience of touch, by the
sight, using textures and relating also the graphic design
to give support to this concept. I want the colors to be
natural, neutral, to be the base of this textures, so the
textures can be the ones that pop-up and call the
attention of people.

Context
In the city of Monterey, there are a lot of commercial
centers, since is a city with a big commercial demand,
and a lot of infraestructures. Besides there are a lot of
malls, theres isn´t one in specific that differs from the
others, all of them have the same “modern” concept,
with plane regular materials like metal, wood, etc. They
are like any other mall, and even though they have a
very good interior design, a modern one, they dont
catch that much of attention, or dont make the people
be part of an experience, people just go to the mall to
buy on the stores, they dont feel that much related with
the mall.

ocation
lMonterrey Nuevo León,
México
The mall will be located in the city of Monterrey,
Nuevo León, in Mexico. Is going to be located in
the Av. Lázaro Cardenas, a very transited one,
with a lot of big buildings and commercial centers
in the surroundings. This zone is the heart of
the commercial business, since is surrounded of
malls, restaurants, squares, etc.

The intention is to design a commercial center
different than the ones surrounding them. To
create an interior space that creates an experience
and a relation with the people, and the space.
FLOO

R
P
L
A
n
s

01floor

02floor

z
o
n
f
i
A
t
i
o
n
c
i

Zonification
STORES
ENTRANCE
MAIN
ENTRANCE
PUBLIC
SPACE
STAIRS
MAIN
PUBLIC SPACE
STAIRS
ANCHOR
STORES
STAIRS
STORES
W.C.

main circulation
secondary circulation
STORES
ENTRANCE
MAIN
ENTRANCE
PUBLIC
SPACE
STAIRS
MAIN
PUBLIC SPACE
STAIRS
ANCHOR
STORES
STAIRS
STORES
W.C.
C irculation

c
u
i
A
r
t
c
o
n
l
i

01floor
anchor stores
RESTAURANTS
GENERAL STORES
E
SERVICE
RESTROOMS
Acces
circulation
E
E
E
E
E
E

02floor
anchor stores
GENERAL STORES
SERVICE
E
RESTROOMS
Acces
circulation
E
E

cc
MATER
o o
ll oo &&
rr
ss

IALS
Pink Light Gray Dark Gray Brown
Concrete Metal Wood B&W Ceramic
Tiles

dd
ee
ii
ss
gg
ELEMEN
nn

TS

BENCHES

The benches are located all over the mall and are for different
purposes. The first one is for 2-3 people, ir a more individual
one. The second one is a little more big and is for 4-6
people. And the third one is a communitary bench, is
designed for people to lay down a little, to “rest” in the
bench, thats why the back is a little lower than usual.
This 3 benches that are on the mall share the same pattern
of lines, curves, and shadows. The intention is that when
people sit, they can feel this pattern, and also, with the help
of the shadows, the can percieve this textures with the sight.

This chair and table are located in the bigger public spae, and
are a complement of the 2 coffee and food kiosk in the middle
of the escalators. The chair has this squared texture, that also
with the help of the light, it reflects this patterned shadows.

c HAIR
&ABLE
T

TRASHCAN

The trashcans have a simple design, theyre plane, they dont have
textures like the other design elements., since the textures will be
applied in the signage of each. Also, they have this triangled shape,
that when putted together, they complement each other. This element
relates with the patterned idea of the concept.

The information kiosk is like a textured dome. It follows the
concept of all of the mall, by having this lines and curves in the
dome, and also in the desk. It also reflects this patterned
shadows when exposed to the light and the sun.

INFORMATION
KIOSK

S
i
G
A
E
N
G

symbology

The signage is mainly made out of a metal net, with the purpose
that when exposed to the light it has, the textures can
make the effect of this patterned shadows, following the concept
of the mall.

A
A´
sECTION
plane

SECTION PLANE A-A´

e
n
d
r
s
e

3 6 0 º

https://kuula.co/post/7lb4Z

PROFESSORS:
Arq. Alfredo Zertuche
Miroslava Petrova

s
e
n
e
s
s