Brazlilian Slovak Chamber of Commerce

Internationalization
Ambassador Luis Balduino
It is necessary to perceive the change in
the traditional vision of the phenomenon
of internationalization that was previously
seen only as the company's journey to
the international market.
Internationalization can be understood as
the many ways a company can relate to
the external market, whether it is
partnering, installing factories abroad or
otherwise doing business on a global
level. Thus, it is noted that
internationalization is more
comprehensive than export, which is still
the strategy most used by companies to
enter international markets, especially
those of smaller size.
From this broader approach, it is possible to
understand that internationalization is
associated with issues of global
competitiveness, in which companies seek
strategies in foreign markets or even actions
in the domestic market in order to prepare to
face greater competition due to the opening
of the economy.
Among the advantages offered by the
international arena are the possibility of
diluting risks, making profits, diversifying
markets, increasing the number of
consumers, improving quality, increasing
innovation, adding value, reducing the effect
of seasonality, gains in scale, learning
recognition of the brand in the internal
market.
A "learning by doing process" helps
entrepreneurs to acquire differentials,
which increase their competitiveness in the
market, especially in the international market,
where competition and the level of demand
are even greater. As a result, the ability to
learn and continually innovate for business
growth and sustainability has to be constantly
sharpened.
Companies accustomed to operate in
different markets more easily replace a
reactive stance in favor of a
proactive one, being better equipped to
anticipate threats and opportunities that arise
in the horizon.