NEWSLETTER Number 09
Newsletter december 2017
Newsletter december 2017
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GI’S<br />
GENTLESPORTSMEN INFLUENCERS<br />
A specific PR Strategy has been developed to drive the Clifton Club product<br />
launches by hiring a wide community of Gentlesportsmen Influencers (GIs).<br />
The aim is to support the multi-sports territory and values through talented people.<br />
Whereas they are professional or rising stars, they are first of all passionate by their<br />
sport. The recruitment of these GIs is based on three main criteria:<br />
• Their values: Our GIs represent a wide variety of sports, that are further<br />
appealing to a young audience. Their common values are friendship, fair play and<br />
fun vs. individual performance. They are not performing in elitist sports but all<br />
convey a certain idea of authenticity and accessibility.<br />
• The importance of their social media community: # of followers,<br />
engagements rate, posting cadence…<br />
• Their social engagement: their involvement in charity, and any<br />
philanthropic initiatives.<br />
Our current 57 GIs are active in more than 20 sport categories including fencing,<br />
swimming, polo bike, freestyle football, freestyle skiing and<br />
snowboarding to name a few.<br />
This approach offers more authenticity and proximity with a fresh tone<br />
on visual language.<br />
Newsletter n°9 Best-of Clifton Club & Clifton Club Shelby Cobra<br />
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