NEWSLETTER Number 09

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Focus on Chen Kun brand ambassador as “ 名士 ” , the Modern Gentleman” CHEN KUN “ 名士 ” , THE MODERN GENTLEMAN” SOCIAL MEDIA 156’607 FOLLOWERS 13’632 FOLLOWERS 6 VIDEOS 8 NEW PICTURES OUTDOOR 4 OOH SPOTS REACH: 900’00 1X CAMPAIGN OF CHEN KUN WATCH LAUNCH ON OCT 19 TH ESTIMATED EXPOSURE: 1 MIO CONTENT EVENT 360°COVER STORIES (DIGITAL, SOCIAL MEDIA & PRINT) REACH: 50 M / PR VALUE: 15.5 M€ 1 EVENT (SHANGHAI) ESTIMATED PR VALUE: 4 M€ Newsletter n°9 Best of China 82
CHEN KUN’S WATCHES 1.1 WATCHES 10386 10387 A dedicated packaging Trade Animation: e-counter and lightbox 1.2 PR SET 100 % WOOL : CHEVRON 100 % WOOL : FELT SILK KNITTED EFFECT LINEN Newsletter n°9 Best of China 83
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The newsletter covering the period
Page 3 and 4:
FROM THE EXECUTIVE ‘‘ I a m del
Page 5 and 6:
BEST-OF CLIFTON CLUB SHELBY COBRA
Page 7 and 8:
BEST-OF PUBLIC RELATIONS Newsletter
Page 9 and 10:
SWITZERLAND T MAGAZINE (LE TEMPS) C
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GQ.IT ITALY REACH: 150’000 VISITO
Page 13 and 14:
SPAIN VIDA PREMIUM MAGAZINE CIRCULA
Page 15 and 16:
FRANCE MONSIEUR REACH: 35’000 VAL
Page 17 and 18:
FRANCE PARISMATCH.COM REACH: 1’40
Page 19 and 20:
BENELUX ROAD BOOK CIRCULATION: 10
Page 21 and 22:
BRAZIL VIP MAGAZINE REACH: 70’332
Page 23 and 24:
USA INSTYLE ‘‘LUXE SPORT WATCHE
Page 25 and 26:
JAPAN MEN’S CLUB CIRCULATION: 57
Page 27 and 28:
HONG KONG MING WATCH CIRCULATION: 7
Page 29 and 30:
HONG KONG WATCH CRITICS CIRCULATION
Page 31 and 32: UNITED KINGDOM VANITY FAIR ON TIME
Page 33 and 34: CLIFTON CLUB CAMPAIGN ITALY MILAN,
Page 35 and 36: CLIFTON CLUB CAMPAIGN USA WEBSITE:
Page 37 and 38: CLIFTON CLUB CAMPAIGN ITALY WEBSITE
Page 39 and 40: CLIFTON CLUB CAMPAIGN INDONESIA WEB
Page 41 and 42: BEST-OF EVENTS Newsletter n°9 Best
Page 43 and 44: TOULOUSE, FRANCE May 2017 STADE TOU
Page 45 and 46: MUNICH, GERMANY June 30 th 2017 PLA
Page 47 and 48: MADRID, SPAIN April 2017 SAUL CRAVI
Page 49 and 50: LISBON, PORTUGAL May 2017 SAUL CRAV
Page 51 and 52: BENELUX September 2017 TOM BOON & F
Page 53 and 54: HONG KONG, CHINA July 2017 CLIFTON
Page 55 and 56: SPECIFIC ANIMATION CLIFTON CLUB ACT
Page 57 and 58: FRANCE - LAPAGE, LILLE, June 2017 F
Page 59 and 60: GERMANY - NITTEL, FREIBURG, from Ju
Page 61 and 62: ITALY - CIELO, MILANO, June 2017 SW
Page 63 and 64: HONG KONG - ELEGANT JEWELLERY, KOWL
Page 65 and 66: DUBAÏ - POP’UP, mid April/mid-Se
Page 67 and 68: #gentlesportsmen the Power of the C
Page 69 and 70: CONGRATULATIONS to our GI for their
Page 71 and 72: CLIFTON CLUB SOCIAL MEDIA CAMPAIGN
Page 73 and 74: CLIFTON CLUB CAMPAIGN WEBSITE: Yout
Page 75 and 76: CARROUSEL ADS: PRODUCT PUSH COLLECT
Page 77 and 78: 2 CAMPAIGN RESULTS SOCIAL MEDIA ADS
Page 79 and 80: SOCIAL MEDIA Best performers AVERAG
Page 81: BEST-OF China Newsletter n°9 Best
Page 85 and 86: Chen Kun’s watches Launch Retail
Page 87 and 88: LONDON BUSINESS SCHOOL, Graduation
Page 89 and 90: INDIAN PARTNERSHIP Newsletter n°9
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NEWSLETTER Number 09

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