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VES AWARDS PROFILE<br />
TOP: Favreau and Robert Downey Jr. on the set of Iron Man.<br />
(Photo credit Zade Rosenthal. Copyright © 2008<br />
Marvel Studios/Paramount)<br />
BOTTOM: Favreau with the Iron Man armored suit created by Stan<br />
Winston and worn by the character Tony Stark. (Photo credit: Zade<br />
Rosenthal. Copyright © 2008 Marvel Studios/Paramount)<br />
evolved. We always aimed to design shots where the effects<br />
lent themselves to the original story we were telling without<br />
taking you out of that experience. By the time I was working<br />
on The Jungle Book, I was immersed in using the tools at our<br />
disposal to tell a story in a way we just couldn’t have before.<br />
“I also felt that that people made the mistake of attributing<br />
what they were seeing to the tools and not the artistry behind<br />
them. As I evolved and embraced the potential of the technology,<br />
I wanted to see the artists and animators get recognized<br />
for their skill, discipline and enormous talent that breathes life<br />
into those tools with the eye of a great painter. There are a lot<br />
of people working very hard to make sure you don’t see their<br />
work, which is counterintuitive, but it’s the nature of what we<br />
do. So I will continue to call attention to those visual effects<br />
“The approach is not binary anymore: old-fashioned<br />
movies where people are shooting film<br />
and using traditional techniques vs. new work<br />
using digital technology and CGI – and they<br />
feel like two different media. We are marrying<br />
traditional storytelling with new technology.”<br />
—Jon Favreau<br />
46 • <strong>VFX</strong>VOICE.COM WINTER <strong>2018</strong>