World 01_17_18
The World World Publications Barre-Montpelier, VT Spring Brides
The World
World Publications
Barre-Montpelier, VT
Spring Brides
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Still Empowering Women, Local Gym Changes Ownership<br />
By Katie Moritz<br />
Marcy Rochford, the owner<br />
of the Gym For Women in<br />
Barre City, and her daughter,<br />
Sami Rochford, are preparing<br />
for change. Decked out in athletic<br />
attire, both ladies sit side by side on<br />
workout equipment. Sami, who is<br />
twenty-three, will be taking over her<br />
mother’s fifteen-year business. The<br />
excitement from both women is palpable.<br />
“This is a wonderful business to<br />
be in,” Marcy explains as she sits<br />
back in the seat of the resistant<br />
weight machine and stares off for a<br />
moment. “It’s so rewarding. You get<br />
to be a part of people’s health. You see them reaching their<br />
goals. It’s a rewarding job.” She looks over at her daughter<br />
and smiles. “This is a great opportunity for her.”<br />
The Gym For Women, originally a Ladies Workout<br />
Express, opened in 2002 and remained as such for ten years.<br />
When Marcy first started, the main floor, which was all they<br />
had in terms of space, was a circuit. Two years later, they<br />
expanded, taking over downstairs. They installed more equipment,<br />
cardio machine, as well as tanning beds and a sauna.<br />
Over time, the Gym For Women continued to expand, adding<br />
classes, trainers, free-weights, and resistant bands.<br />
And in 2<strong>01</strong>2, Marcy decided not to renew the franchise<br />
agreement and go independent. She changed the name and<br />
the look and bought all new gym equipment. She also decided<br />
to keep it a ladies-only gym.<br />
There are not a lot of gyms in the area. Aside from Gym for<br />
Women, Granite City Fitness, which is all classes, and<br />
Jazzercise have been around for a while.<br />
Marcy nods as she explains, “we all support each other.”<br />
Until Planet Fitness opened in the Berlin Mall, the Gym for<br />
Women had the lowest rates around for a full-service gym.<br />
“We’ve had a lot of members who asked to be put on freeze<br />
to try it. For 10$... we can’t compete with that.”<br />
Marcy and Sami seem undeterred as they lean forward and<br />
enthusiastically. Marcy: “We are small, which is not a bad<br />
thing. We’re there. We see you and we interact with you and<br />
we know your name. We become like,” She pauses for a<br />
moment and looks over at her daughter and both complete the<br />
sentence at the same time, laughing:<br />
“Family.”<br />
Marcy continues: “The nice thing about this community is<br />
that there are a lot of small locally owned business. And it’s<br />
really important now, more than ever, as big box stores come<br />
into town, that people continue to support the local business<br />
downtown and in surrounding areas.”<br />
She talks fast and her passion is obvious; there is a glisten<br />
in her eyes. She pauses for a moment.<br />
“We can’t stay in business unless the community helps<br />
us.”<br />
Both Marcy and Sami are confident that they will gain<br />
new members and that their previous members will return<br />
from Planet Fitness for several reasons. Aside from being a<br />
small family-run business, it remains a women-only gym.<br />
Marcy laughs as she explains, “We’re all in the same boat.<br />
We’ve all fought the battle of the bulge at some point.”<br />
She speaks from personal experience. When she first<br />
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only has she lost that weight,<br />
but she has kept it off.<br />
“This place has given me<br />
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It’s given Marcy and her<br />
family more than that though.<br />
It allowed her to have control<br />
over her own life. “It’s been a<br />
lot of fun for me over the<br />
years. But I worked hard. And<br />
it gave me a lot of flexibility<br />
to go to my kids’ games or<br />
take them to doctor appointments.”<br />
When Marcy first started<br />
out as a business owner, she had other gyms throughout<br />
Vermont. But Barre was her first and, over the years, the<br />
most successful despite the economic difficulties of the<br />
area. After going through a divorce with young children,<br />
she decided to downsize and focus solely on the gym in<br />
Barre and her family.<br />
“It’s been the best thing I’ve ever done.”<br />
But it is time for a change. And change, in this case, is<br />
good. Marcy moved to New Hampshire in November and in<br />
September she is getting married.<br />
She is thrilled that the next generation of her family is taking<br />
over.<br />
Her daughter Sam basically grew up in the gym since she<br />
was seven-years-old. Sami, like her mother, wants to keep<br />
the same over-arching message: start a safe fitness routine<br />
young and do that in a place free of judgement. They encourage<br />
members to wear whatever they want, and remind them<br />
that they too have all been though challenges.<br />
They are, as a women-only gym, there to support each<br />
other. Whether one is new to fitness, or a hoping to get back<br />
into it after many years, Sami, as the new owner, will be<br />
there to ensure the environment is conducive to growth and<br />
encouragement.<br />
Towards the end of the conversation, Marcy stops talking<br />
and a silence, except for the background pulsing of a peppy<br />
pop song, settles over the gym. Sami whispers “she’s going<br />
to cry.”<br />
“I just want to add,” Marcy starts, before her throat catches,<br />
“that this has been really, really good for me. Not many<br />
people can say they enjoy going to work. I mean, really enjoy<br />
it. And I have. As a mom, and as a business owner, I couldn’t<br />
be more happy and more proud that Sami is taking over.”<br />
She looks over at her daughter, who, although smiling, is<br />
also wipes away tears.<br />
“I’m excited for what she will bring to this community.<br />
Fifteen years is a long time. I also want to thank all our members<br />
for your constant support. Without you, we wouldn’t be<br />
here. I hope the community continues to support locally<br />
owned businesses. Lastly, I want to thank our wonderful team<br />
of women who work at The Gym, especially my long-time<br />
friend and co-hort, Carol LeClair. It wouldn’t have been<br />
nearly as much fun without you.<br />
We’ve had our ups and downs, but we’ve always come<br />
back. And I think the gym is important for the women in this<br />
community.”<br />
To be the best, it takes more<br />
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treat patients. It takes heart.<br />
Providing quality healthcare<br />
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We’re committed to providing<br />
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223-3811<br />
214 Elm St., Montpelier<br />
page 2 The WORLD January <strong>17</strong>, 2<strong>01</strong>8
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