Sunwriter Summer 2017 - EC_EN

sunwriter
A
publication
Summer 2017
LIFESTYLE + WELL-BEING
Your MAPs to success
How to soar to Ace
Royal in only 6 months
Change the way
you shake!
Take a tour of
Sunrider University
INFINITY
See what all the
excitement is about!
COMPENSATION PLAN

LETTER FROM THE EDITOR
Dear Sunriders,
The next 22 pages have one BIG purpose: to inspire you to
build the biggest Sunrider business you’ve ever imagined.
In this issue you’ll find the newest tools available and
business plans intended to create a powerful impact in your
lifestyle and mindset.
Are you getting started with the business? Perfect! Because
there’s never been a better time to join Sunrider than now.
We’re deploying an innovative, best-in-class compensation
plan that rewards you —our Independent Business
Owners—right from the get-go.
Do you want your business to go further? Great! Because
with the new MAPs (Marketing Approach Plans) your
business will take you to the places you’ve always dreamed
of. These MAPs will help you generate monthly volume
in a systematic, effective, and fun way. So pair that with all
the training and marketing material available at Sunrider
University and you’ll be unstoppable.
How do we know that you can succeed with Sunrider?
Simple! There are thousands of people who started their
own Sunrider business and made it blossom. You can
read some of their stories here. Then, you can share about
Sunrider with your family, friends, and acquaintances. How
amazing is that?
WENDY TENG
manages the development of
Sunrider’s packaging, marketing
collateral, advertisements,
websites, marketing strategy,
and product promotions.
She earned a Juris Doctor
from Duke Law School and a
bachelor’s degree in English and
Biology from the University of
California, Los Angeles.
Yours in good health,
Vice President of Marketing
Sunrider International
02 | SUNWRITER SUMMER 2017

A SUNRIDER ® PUBLICATION
SUNWRITER
Dr. Tei-Fu Chen
Chairman of the Board
Executive Publisher
Oi-Lin Chen, MD
President, Editor-in-Chief
Wendy Teng
Vice President of Marketing
Managing Editor
James Kim
Marketing Design Manager
Monica Vazquez
Senior Graphic Designer
04
06
UPDATES
Sunrider University
Your online resource for information and
inspiration to grow your business.
Infinity Compensation Plan:
Fast Start Your First Three Months
Get your business off to a great start with this stepby-step
guide.
Contents
SUMMER 2017
Randy Lugo
Senior Writer / Editor
Bob Seawright
Senior Writer / Editor
BUSINESS
04
Reuben Chen, MD
Wendy Teng
Contributing Writers
Dear Sunriders,
The editorial staff of SunWriter
magazine would love to hear from
you. Please let us know what you
especially liked or disliked in
a past issue or what you would
like to see in future issues. Send
your comments to the Marketing
Department in Torrance, CA.
SunWriter is published by
The Sunrider Corporation dba
Sunrider International, 1625
Abalone Avenue, Torrance,
CA 90501. Copyright ©2017 by
The Sunrider Corporation dba
Sunrider International. All Rights
Reserved. The opinions expressed
by authors and contributing
Independent Business Owners
and Authorized Business
Owners do not necessarily
reflect the policy of Sunrider.
Consult the Sunrider ® Business
Guide for official Sunrider
policy statements. All material
published in this magazine is
provided as information for
Independent Business Owners
and Authorized Business Owners
of Sunrider only and may
not be construed as medical
advice or instruction. Articles,
photographs, and letters may
be submitted to the Editor and
should be accompanied by a selfaddressed,
stamped envelope. All
correspondence should include
the writer’s name, address, and
day telephone. Sunrider assumes
no responsibility for the return
of unsolicited materials. No
bylines are given without prior
arrangement with the publisher.
Articles may be reproduced in
their entirety only by Sunrider
Independent Business Owners
and Authorized Business
Owners. The reproduction of
excerpts is strictly forbidden.
All reproductions must
bear the notice “Reprinted
with permission of Sunrider
International.”
08
10
12
13
14
16
18
20
22
Overcoming Common Objections
Learn how to handle objections with confidence
and finesse...and turn them into opportunity!
Ace Royal in 6 Months: Sell, Sponsor & Build
Discover how to advance after reaching Star Elite.
Smart Scheduling for Team Building
Learn how to effectively plan your schedule to
save time and boost productivity.
Infinity Compensation Plan: IBO Testimonials
Read what IBO leaders are saying about
Sunrider’s exciting new compensation plan.
An Overview of Legal Ethics in the
Network Marketing Industry
Guidelines to follow when talking about income
and products.
Marketing Approach Plans
Marketing Approach Plans (MAPs) are designed
to help you get to your final destination—success.
MAP 1: Shake & Tea Party
Introduce people to Sunrider ® products and the
business opportunity in a fun, relaxed setting.
MAP 2: Slim Down Challenge
Losing weight can be fun and rewarding with this
4-week challenge.
MAP 3: Grow Your Business Online
in 15 Minutes a Day
Connect with people and build your business like
never before.
18
20
WWW.SUNRIDER.COM | 03

| AT A GLANCE
Your online destination
for information and inspiration
to skyrocket your business.
What is Sunrider
University?
Sunrider University (SRU) is a website
portal dedicated to your professional
growth. It features targeted resources to
help you gain knowledge, sharpen skills,
work smarter, and achieve greater success.
Free, easy access!
You can access SRU directly from your IBO Pages. Simply log in to your IBO Pages and click on SR University (from the left-side menu).
Five main sections:
01 02 03 04 05
Starting
Your Business
contains the 8 Crucial
Training Principles
ambitious IBOs
need to master.
Dr. Reuben Chen
details each principle
in this empowering
video series that
will help you take
your business to the
next level.
MAPs (Marketing Approach Plans) are
ways to share and grow your business:
• The Slim Down Challenge is a 4-week
competition for people who want to lose
weight with the additional incentive of
winning cash prizes.
• The Shake & Tea Party is a social
gathering to introduce people to Sunrider ®
products and the business opportunity, in
a fun, relaxed environment.
• Grow Your Business Online in 15 Minutes
a Day explains how to streamline the
way you connect and engage with your
followers. Save time, maximize results!
Courses covers
key areas such as
business building,
social media, health
& fitness, skin care,
and online tools.
A virtual campus at
your fingertips!
Products contains
in-depth information
about every Sunrider ®
product. Read
about benefits,
ingredient highlights,
recommended use,
FAQs, and more, all at
the touch of a key.
Library has a wealth
of media resources,
including Dr. Reuben
Chen’s Health &
Wellness Tips,
“Cooking with Katie”
videos, Product Fact
Sheets, and SunSpot
issues.
Have fun exploring SRU. And visit often because it’s updated regularly with fresh content. Happy learning!
04 | SUNWRITER SUMMER 2017

Bursting with Fruit Flavor
Fruit Flavored Snack
Our new gummy snacks are so
irresistibly soft, chewy, and delicious
you‘ll want to eat them every day.
And you can! Naturally sweetened with
mango fruit and stevia, and with no
added sugar, gelatin, or anything artificial,
Smart Gummy is a healthy treat you can
enjoy anytime, guilt free.
A real treat
• Natural ingredients
• 100% vegan
• High in fiber
• No artificial colors,
flavors, or preservatives
• Vitamins B12, D, and E
• GMO free

| INFINITY COMPENSATION PLAN
Fast start your first
three months
Sunrider has a best-in-class Infinity Compensation Plan that rewards your efforts
right from THE START. We’ve streamlined a clear path to success to get you off
to a fast start and help you progress.
The Five Golden Behaviors
Before we get started, let’s review some important
principles and best practices in our industry. This
will help you understand how to work our plan to
your benefit.
A compensation plan is NOT a method for “fair"
distribution of corporate revenue. Why? Because
fair is different for each participant. Instead, a
compensation plan should balance rewarding
the right behaviors: Just like our body requires
balancing the five systems to achieve optimal
health, your business needs to balance the five
golden behaviors to achieve optimal growth. We
spent thousands of hours designing and perfecting
our compensation plan to do just that.
Leading
Retention Selling
5
GOLDEN
BEHAVIORS
Building a Team
Sponsoring
We’ll go into detail about the many bonuses you can earn, but to “work” the plan, keep these four principles in mind with everything you do:
How to work the plan
1. DO
Take personal responsibility for your
team by sharing and sponsoring.
1 2
2. FIND
Look to see who is recruiting, moving
product, or creating activity. Give
them a personal phone call. The more
rising stars you have, the faster your
rank advancement. Remember that
rising stars are usually not personally
sponsored. They may be at deeper
levels in your organization.
4. OVERBUILD
You can’t just sponsor 4 people
and expect that they will build. Not
everyone will build, so you need to
overbuild to have a stable organization.
4
3
3. DEVELOP
As you develop your team, you
need to focus on the quality
of your team’s structure and
continue increasing volume.
Structure helps you promote
ranks and volume is how you
are paid.
06 | SUNWRITER SUMMER 2017

Your First Three Months
In your first three full months, you can earn FOUR exciting bonuses! These bonuses focus on the golden behaviors of selling
products and sponsoring IBOs.
RETAIL SALES
BONUS
Here’s how to earn them!
FAST START
BONUS
1. SHARE THE PRODUCTS
Sunrider’s award-winning health and beauty products are the foundation of
your business. By sharing your passion for our products, you can earn up to
a 25% Retail Sales Bonus!
Enrolling Preferred Customers in monthly autoship is a great way to
increase customer retention with less effort. For just an annual £23
fee (plus applicable tax), Preferred Customers can earn 5% off the retail
price or 10% off the retail price if they’re enrolled in monthly autoship.
Plus, they’ll earn free promotional items and other benefits throughout
their year of enrollment!
Retail Sales Bonus
PV 0–499 500–1,999 2,000–4,999 5,000+
Personal Sales
Commissions
5%
Retail Profit 10% 10% 10% 10%
Retail Sales Bonus 10% 15% 20% 25%
10%
15%
INFINITY COMPENSATION PLAN |
STAR ELITE
ADVANCEMENT BONUS
2. BRING A FRIEND
Your Sunrider business thrives on mentoring and
relationships. When you sponsor new IBOs and teach
them to sell our products, you will receive a 5% Fast Start
Bonus on their personal sales for their first three full
months, i.e., their enrollment month + the next 3 full
months. The Fast Start Bonus is paid in addition to the
other commissions you can earn.
Fast Start Bonus
YOU
+5%
+5%
UNILEVEL
BONUS
New IBOs’
Personal
Sales
3. SET A GOAL OF
BECOMING A STAR ELITE
When you become a Star Elite within your first 3 full months (your
enrollment month + the next 3 full months), you can earn a £75 Star Elite
Advancement Bonus! What could you use the Star Elite Advancement
Bonus for? Write it down!
Help one of your new IBOs become a Star Elite within their first 3 full
months of joining, and you can earn a £75 Matching Star Elite Advancement
Bonus! You’ll need to be paid as a Star Elite or higher to receive the
matching bonus.
To reach Star Elite, you’ll need to develop legs so your team is more stable.
Building a leg means you are personally sponsoring new IBOs, who are in
turn selling products and sponsoring new IBOs. The Maximum Volume
Rule applies in order for you to advance to Star Elite. You can count up to
900 DV from any one leg or your own PV. You’ll still be paid on all of your
volume, but this requirement guides you to building a stronger organization.
You don’t want to depend on just one leg or have a flat organization with no
depth because those are unstable in the long term.
Star Elite Advancement Bonus
£75
Star Elite
Advancement
Bonus
£75
Matching
Star Elite
Advancement
Bonus
Star Elite:
400 PV, 1,800 DV
(900 Max Volume Rule)
4. DEVELOP YOUR TEAM
Once you reach the first rank of Star (200 PV, 500 DV),
you can start earning our Unilevel Bonuses. This is a
fantastic bonus with no blocking, no differential, and no
stair-step. The more you sell and sponsor and teach your
team to do the same, the more you can earn! When you
reach Star Elite, you can earn 9% on your first level and
earn 2 levels deep.
Unilevel Bonus
Paid as Title IBO Star Star Prime Star Elite
Level 1 Bonus 5% 7% 9%
Level 2 Bonus 2%
Level 3 Bonus
Level 4 Bonus
Level 5 Bonus
Unilevel Bonuses are paid on CV.
Unilevel Bonuses—no blocking,
no differential, no stair-step.
Based on location, not title.
YOUR FIRST 3 MONTHS
Paid as Title IBO Star Star Prime Star Elite
Foundation Requirements
Enroll
200 PV
500 DV
300 PV
1,000 DV
400 PV
1,800 DV
Max Vol Rule - - - 900
Quality Structure - - - -
WWW.SUNRIDER.COM | 07

| ADVICE FOR THE APPROACH
Overcoming
Common Objections
It’s very natural for people to have questions or
concerns when you introduce the opportunity. If
your prospects have objections, this is a good sign
that they are considering the opportunity. Concerns
or questions are part of a natural conversation. Be
confident in answering their objections because it
reflects your own ability as a leader. It’s also important to
always validate or agree with their concern.
For example, after they express their objection, you
can say, “I understand where you are coming from.”
“I respect your concern.” “Thank you for sharing this
with me.” “I felt the same way when I first started.” Then
share what you have found out by doing the business.
This process can help you gain their trust as you
understand their concerns and their reasons for
considering the opportunity. Here are some common
objections and suggested responses that you can put
into your own words.
“I Don’t Have Time.”
Many people will say they didn’t have time to read the brochure
or they don’t have time to do the business. This is actually a
good opener to explaining the benefits of our business.
“I understand you are very busy. When I first started, I felt
like I had no time for anything. I found that if I kept doing the
same things over and over, I would not get back any more
of my time. I started doing this very part-time like many
other people in Sunrider. Would you like me to show you how
owning a Sunrider business can actually give you more time
to do the things you want to do?"
You can share your own or your upline’s success story about
starting out part-time with Sunrider.
“I don’t know how to sell” or
“I don’t like to sell.”
Many people have the mistaken belief that they need to be a
good salesperson in order to do our business. Here’s a way to
respond:
08 | SUNWRITER SUMMER 2017
“I agree! I’m not a salesperson either. Have you ever
talked about a product you loved with a friend, or even
just recommended a great restaurant? It’s about sharing
something you believe in. Our business is more than that. It’s
also about mentoring and inspiring other people to be part
of your team. If I can show you how it works, would you be
interested?”
“I don’t know anyone who’d be
interested.” “I don’t want to sell to my
family and friends.”
There is probably one category of people that Sunrider is not
a business for—people who don’t like other people. However,
most people enjoy interacting with other people and making
new friends and creating additional income for themselves.
This is the business for them.
“Thanks for sharing your concern. When I first started
Sunrider, I didn’t know many people, either. I certainly
didn’t want to bother my family and friends all the time. The
process is simple: I just share what I’m doing, listen and fill
people’s needs, and ask for referrals. As long as you’re open

ADVICE FOR THE APPROACH |
to meeting new people, I can help you. Sunrider trained
me how to network and to make new friends and business
partners. We can work on this together!”
“I don’t have any money.”
Needing more money is actually why most people start
this business. If you have listened carefully to their need, it
probably relates to money. Now is the time to remind them.
“I agree, the current economy is really tough. I remember
that you were worried about paying off your credit card bills.
Needing that extra income is one of the top reasons people
join us. We have a great compensation plan that helps
people earn extra money right from the start.* I’d love to
share it with you!”
“Is this a pyramid scheme? MLM?”
Unfortunately, some companies have given network
marketing a bad name. When you answer this question, it’s
best not to be defensive or get into an argument.
“Thanks for asking this question. We are definitely not a
pyramid scheme. We’re one of the top MLM herbal health
and beauty companies in the world. Here’s our company
profile. You can see that we self-manufacture and distribute
over 400 products to 50 countries. We’ve been in business
for 35 years. The stability of our company and potential for
future growth is one of the reasons I decided to join. Do you
have any other questions about the business?"
with you? I’d love to keep in touch and let you know about
upcoming products and opportunities. I realize that people’s
lives change, and I’d be happy to help you in the future if
there’s a need. My business grows through word of mouth, so
do you know anyone who would be interested?”
If they answer higher than a 5, but less than a 9 or 10, ask them,
“What would it take to make your answer a 10?” Then you
should answer any final objections and ask them to join you.
Always remember that if they are not interested right now,
they may be interested at a later time, so leave behind a
brochure and business card. They may also be a source of
referrals for you to find your next rising star.
Collect “Nos” on Your Way
to Success
Getting a “no” is never fun, but it’s part of the experience of
growing a business. You may need to go through 10 “nos” to
get one “yes.” So it’s important to stay motivated and excited
even when collecting those “nos,” especially for new IBOs.
Here’s a way to keep the process positive and reward yourself
for sharing the business. Cross off a star for every time you get
a “no.” For every tenth “no,” give yourself a reward!
My Reward:
“I need to talk to my wife/
husband/partner.”
Sometimes, it’s true that partners need to discuss every decision.
Sometimes, this objection is also a way to stall the conversation,
and you’ll need to ask questions to find the true objection.
“I understand that. Is their approval the only thing holding you
back from joining?” If yes, then you can say, “Great! Do you
think your partner will have any objections?” Listen carefully
for any objections and respond to them. Then close with “Why
don’t we set up a call tomorrow at 11:00 am to discuss it?”
Overcoming Objections:
Closing
As you conclude your conversation, ask them if they have any
final questions. Then assess whether or not they are interested
in the opportunity.
For example, “I hoped I’ve answered your questions. Do you have
any final questions? If not, I have a question to ask you. On a
scale from 1 to 10, how interested are you in the opportunity?”
If they answer lower than 5, say, “Thank you so much for
taking the time to talk with me. I know you’re not interested
in the opportunity right now, but can I leave this brochure
* The earnings stated above are not necessarily representative or typical of the earnings Sunrider Independent Business Owners
(IBOs) can or will earn through participation in the Sunrider Business Plan. These statements should not be considered guarantees
or projections of your actual earnings or profits. The average annual income of active Sunrider IBOs based on the months
they were active was $2,464 in 2016. An active Sunrider IBO is an IBO who has purchased 100 IBO$ or more in a month. As with
any other independent business, success results only from dedicated sales efforts, hard work, diligence, and leadership.
WWW.SUNRIDER.COM | 09

| BUSINESS BUILDING
Ace Royal
in 6 Months
SELL,
SPONSOR
& BUILD
After reaching Star Elite, what’s next? Your goal is promoting to Ace Royal in 6 months.
It will take work, but we’ll show you how to do it through fun parties, smart scheduling,
and edifying calls with your team.
Ace Royal Bonuses
Now that you’ve become a Star
Elite, you want to duplicate
yourself —that means developing
Star Elites and helping them grow.
This in turn helps you hone your
leadership skills, and you’ll get
rewarded for every step you take
up our career path.
£375 £375
Ace Royal
Advancement
Bonus
Matching
Ace Royal
Advancement
Bonus
As an Ace Royal,
you are a key leader,
and we pay you like one!*
Here’s what you can earn as an Ace Royal:
• £375 Ace Royal Advancement Bonus
• £375 when the IBO you sponsor becomes an Ace Royal
• Unilevel Bonus pays up to 4 levels deep with 10% on your
first level
• £23–£75 Development Bonuses for the highest-ranking
Aces per leg
• £75 when the IBO you sponsor becomes a Star Elite during
their first three full months of joining Sunrider
(Fast Start Period)
• Up to 25% Retail Sales Bonus on your personal sales
• An additional 5% Fast Start Bonus on the sales of those you
sponsor during their Fast Start Period
10 | SUNWRITER SUMMER 2017

BUSINESS BUILDING |
Sharing Is Fun!
To reach Ace Royal, you’ll need at least 800 PV, 10,000 DV, and 4 Builder Legs. This means
focusing on the golden behaviors of selling to increase volume, sponsoring to have at
least 4 legs in width, and building a team so your legs have depth. Let’s start with selling.
Hosting a Shake & Tea Party is the best way to connect with people, share the products,
and find new Preferred Customers and IBOs all in one place at one time! Who doesn’t
love a great party? Our Shake & Tea Party MAP (Marketing Approach Plan) will walk you
through the steps of inviting prospects and hosting a party, but here are three tips to help
you “ace” your party:
1. A personal invitation: You definitely want to overbook your party (e.g., invite 40+
people to have 10 guests), but don’t mass email everyone you know. Instead, reach out
personally—it can make all the difference! If you text, call, or write a personal email,
people are far more likely to respond than if you send out a mass communication.
2. Invite a friend to host a party: If this is your grand opening party, invite your upline to
host with you to help calm those jitters. If this is your second party, invite every guest
from your grand opening party to help you host your next party in your follow-up
calls. A personal phone call works best. You can say, “Thank you so much for coming
to my grand opening party! I didn’t realize how easy and fun it would be. I’d love to
have you help me host my next party and meet your friends, too. I have the following
dates open. Do they work for you?” You’ll be meeting a new social circle that can
expand your business. If they are not interested in hosting at the moment, ask them
for referrals for your next party.
3. Set a goal for each party: For each party, make a goal of signing up at least 2 new
Preferred Customers (preferably on autoship!), and prospecting 1 potential IBO. This
will help your business keep growing in volume, width, and depth.
Sponsoring Is the Solution
Prospecting happens when you go about your daily life. It can also happen more
deliberately by going to local business events, school events, gyms, salons, etc. The key
is to reach out to 10 new people every week and to be a good listener. In our prospecting
and sponsoring training on Sunrider University, we encourage you to ask three
important questions to find out what a prospect’s needs and dreams are.
These 3 main questions work great to get a dream out of people:
• "What do you do?"
• “I bet you are good at it. Do you love it?” Usually, people don’t love what they are
doing. So follow up with the questions, “What would you like to do?”
• Then offer Sunrider as a solution: “If I could show you a way to reach your dream,
would you be interested in that?
Be warm, authentic, and caring when you speak with a prospect. You are planting seeds.
People usually don’t sign up after the first exposure. It can take as many as 12 exposures
before someone joins the business! It’s part of a gratifying relationship as you share the
opportunity, discuss their concerns, and empower them to join you. Some prospects will
start purchasing as customers, some will become IBOs, and others will connect you to
new prospects. But, first, you must plant the seed before anything can grow.
SIGN UP, START
SHARING PRODUCTS
AND SPONSORING!
Here is an example of what your
organization may look like if you sponsor
2 IBOs per months. Remember that
activity varies and there is some natural
attrition so you want to overbuild.
Month 1 | Reach Star
Retail & Preferred Customers
You
500 DV
200 PV
Month 2 | Star Prime
Retail & Preferred Customers
You
1,000 DV
Month 3 | Star Elite
Retail & Preferred Customers
You
300 PV
400 PV
* The earnings stated above are not necessarily representative or typical of the earnings Sunrider Independent Business
Owners (IBOs) can or will earn through participation in the Sunrider Business Plan. These statements should not be considered
guarantees or projections of your actual earnings or profits. The average annual income of active Sunrider IBOs based on the
months they were active was $2,464 in 2016. An active Sunrider IBO is an IBO who has purchased 100 IBO$ or more in a month.
As with any other independent business, success results only from dedicated sales efforts, hard work, diligence, and leadership.
1,800 DV
WWW.SUNRIDER.COM | 11

| BUSINESS BUILDING
Smart Scheduling for
Team Building
As a rising Star to Star Elite, you focus on selling and sponsoring and your Sunrider schedule may
look like this:
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
7 pm - 8 pm
Follow-up calls with
prospects
5 pm - 5:30 pm
Sunrider webinar
5:30 pm - 6:00 pm
Call with Sponsor
12 pm - 1 pm
Lunch meeting with
prospect
7 pm - 8 pm
Reminder calls for
Shake & Tea Party
10:00 am - 12:00 pm
Host Shake & Tea
Party (including prep &
cleanup)
Now that you have a growing organization, your time will become divided among selling,
sponsoring, and training.
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
7 pm - 8 pm
Follow-up calls
with prospects
8 pm - 9 pm
Review back
office, SRU,
answer emails
5 pm - 5:30 pm
Sunrider webinar
5:30 pm - 6:00 pm
3-way call with Sponsor
and new IBO
8 pm - 9 pm
Answer emails and
follow-up calls
12 | SUNWRITER SUMMER 2017
12 pm - 1 pm
Meeting with prospect
7 pm - 8 pm
Training call with
new IBO
8 pm - 9 pm
Opportunity call with
prospect
7 pm - 8 pm
Attend new IBO’s
Shake & Tea Party
8 pm - 9 pm
Follow-up meeting
with new IBO and
their prospects
The Getting Started
Guide included with
each Starter Pack
(and also online at
Sunrider University)
has pages to help you
keep track of your
goals and activities.
Use it to keep yourself
accountable.
12 pm - 1 pm
Reminder calls
for Shake & Tea
Party
10:00 am
- 12:00 pm
Host Shake & Tea
Party (including
prep & cleanup)
There are four things to
remember about smart
scheduling:
1. Make time for your business!
You don’t have to spend
another 40 hours doing
Sunrider because this isn’t
a routine job. 70% of direct
sellers spend 15 hours or
less on their business every
week. Instead, make your
Sunrider business a part of
your life by scheduling a
couple hours a day into your
normal schedule. It’s the best
investment you can make—
an investment in improving
yourself and your life!
2. Prospecting happens
throughout the day as you go
about your busy life. That’s
one of the great benefits of
Sunrider. It adapts to your
schedule because you’re in
charge! We’re part of the new
“flex economy” as people
are looking for better, more
flexible opportunities to
shape their lives and change
their future.
3. Take 15 minutes to post on
social media. Social media, by
itself, will not sell, sponsor,
or train for you. Rather, it’s
a tool that helps you spread
brand awareness by sharing
the inspiration and fun you’re
having while doing your
business. It doesn’t need to
take a lot of time or effort,
but the cumulative positive
impact can influence how
prospects feel about Sunrider.
4. Keep in constant contact. This
is a business that thrives on
connection and relationships.
So schedule three-way calls
with your upline to stay
motivated and focused.
Schedule follow-up calls with
prospects and your new IBOs
to keep a growth momentum
in your business. And log
on to Sunrider’s weekly
webinars to hear the latest
developments straight from
the company leaders.
When you focus on the three
golden behaviors of selling,
sponsoring, and building a
team, you’ll soar to Ace Royal
and beyond!

TESTIMONIALS |
What are the leaders saying about the
NEW COMPENSATION PLAN?
Since 1980, Sunrider has given people the opportunity to become the best version of themselves. Our leaders are
living proof of what this business can do for those willing to succeed, and with a new compensation plan, they are
more confident about our future than ever before.
This plan reignites
people’s passion
for Sunrider
Our new
compensation plan
has something for
everyone
The new comp plan
rewards people
from the start
This is a plan I can
stand behind with
excitement, action,
hope, and belief!
This plan is a blessing. Since
it was launched, I’ve seen
people reaching out to old
customers, reconnecting with
those whose businesses have
been dormant, offering to help
them like I haven’t seen in
awhile. We have been doing
presentations to help people
see how they will transition,
how they can strategize, and
where can they move to. We
want to encourage our leaders
to become Heroes by stressing
how the new plan has been
designed to increase their
income potential.* One of the
things I love the most about the
new compensation plan is how
it’s bringing people together.
Nancy and Jim
Donahue
United States
With 25 years background
in the network marketing
industry and having evaluated
hundreds of compensation
plans, I’m thrilled with our new
Infinity Compensation Plan.
It will not only attract those
new to network marketing,
but will also attract seasoned
professionals to Sunrider.
With this plan we have the
opportunity to advance
quickly through the ranks and
achieve success.* I encourage
every Sunrider to engage in
their business and take this
opportunity to the world.”
Bob Oakes
United States
This is a renewal for the
company as it could be for
young people, especially those
who are struggling financially,
who are carrying a lot of debt,
who are trying to get their
family started, who are paying
off student loans. Because this
is something they can do with
minimal hours, utilizing the
time they have on hand. With
this plan they’ll able to put
extra income in their pockets
or into their household
economy from the start.*
And if you can win from the
beginning, that says it all.
Diane Haryett
Canada
The Infinity Marketing Plan
is the “Rolls Royce” of all
compensation plans. Sunrider’s
attention to all the details in
the Infinity Compensation
Plan shows their commitment
to each individual’s personal
growth, as well as to the future of
their entire organization.
This is a plan I can stand behind
with excitement, action, hope,
and belief! I’m determined to
share this plan with everyone
who has a dream! I feel confident
that the Infinity Compensation
Plan is the vehicle for everyone
to achieve more than they can
imagine and beyond!
Karen Spencer Dees, PhD
United States
* The earnings stated above are not necessarily representative or typical of the earnings Sunrider Independent Business
Owners (IBOs) can or will earn through participation in the Sunrider Business Plan. These statements should not be considered
guarantees or projections of your actual earnings or profits. The average annual income of active Sunrider IBOs based on the
months they were active was $2,464 in 2016. An active Sunrider IBO is an IBO who has purchased 100 IBO$ or more in a month.
As with any other independent business, success results only from dedicated sales efforts, hard work, diligence, and leadership. WWW.SUNRIDER.COM | 13

| SPECIAL FEATURE
An Overview of Legal Ethics
in the Network Marketing Industry
Building a profitable, sustainable business in an ethical way is the aim of network
marketing. If you follow ethical guidelines, work hard, and are driven by your Sunrider
passion for making a difference in the world, you have the opportunity to enjoy a
rewarding business that can last a lifetime.
Successful network marketing depends on quality
relationships. And quality relationships depend on ethical
behavior. If network marketing is to set a positive example,
ethical business conduct must be maintained. As Sunriders,
we should always strive to lead by example, earning trust and
modeling ethical behavior for others.
The following information aims to help IBOs understand and
appreciate the immediate importance and long-term value of
good business ethics, specifically in these two areas: income
claims and product claims.
As a perennial member in good standing of the Direct
Selling Association (DSA), Sunrider has been officially
acknowledged for “endorsing and subscribing to the
highest standards of customer service and satisfaction as
embodied in the DSA Code of Ethics.” The Code sets
stringent guidelines for earnings representations, product
claims, and sales and marketing tactics. (To read the DSA
Code of Ethics, visit: www.dsa.org/consumerprotection/
code-of-ethics )
14 | SUNWRITER SUMMER 2017

SPECIAL FEATURE |
Income Claims
Building a Sunrider business is just like any other business. It
requires commitment, persistence, hard work, time, the right
mindset, and many other qualities. IBOs must not make false,
deceptive, or misleading statements about what it takes to
build a successful business or about how much you can earn.
Misleading income statements include areas such as:
• Stating actual earnings that you or someone makes (if
higher than average earnings). This includes showing your
check or showing a photo of yourself with a check.
• Lifestyle claims, including aspirational areas like travel,
cars, homes, etc.
• Photos that depict lavish lifestyles, for example, scenes of
travel, cars, yachts, etc.
• Saying you can quit your job or that you can earn as much
as a regular job.
These types of statements include anything stated or
expressed in person, online, written in marketing materials, on
social media, etc.
People value authenticity and transparency above all else.
It’s always better to be honest and straightforward. Give
prospects realistic expectations by talking about average
and likely earnings. Let them know what it really takes to
build a successful business. Doing this will likely lead to
trust, teamwork, respect, and harmony—the cornerstones of
sustained success in Sunrider.
What you can say:
You can share the types of bonuses they can earn. For new
prospects, they will be mainly interested in the Retail Sales Bonus,
the Fast Start Bonus, the Star Elite Advancement Bonus, and the
Unilevel Bonus. While we can’t provide prospects with modeled
income scenarios (e.g., recruit 2 a month for 3 months, and you
can earn £750), you can ask your prospects to provide the
scenarios they think they can achieve. For example, “How much
volume do you think you can sell?” Based on their answer, you
can show them how to calculate how much they could make on
the Retail Sales Bonus using our Compensation Plan Brochure.
You can tell them they can earn a £75 bonus when they reach Star
Elite in their first 3 months and that they can earn a £375 bonus
when they reach Ace Royal.
According to the Food and Drug Administration (FDA), a
health product is fraudulent if it is deceptively promoted as
being effective against a disease or health condition but has
not been scientifically proven safe and effective for that
purpose. (For more information about FDA guidelines, visit:
www.fda.gov/ForConsumers/ConsumerUpdates/
ucm341344.htm )
In your talks and training, it’s always best to simply focus on
how you can use and enjoy Sunrider ® products in your daily
life to nourish, cleanse, and balance your body to help you look
and feel your best. Let the effectiveness of Sunrider ® products
speak for itself. There really is no reason to exaggerate, as
people will appreciate the quality once they try them.
What you can say:
We’ve provided legal-approved Product Fact Sheets (found on
the Business Center or Sunrider University), which describe
our products in detail. All our products are labeled according
to rules set forth by the FDA and contain information on all
ingredients that are used, as well as nutritional information.
These marketing tools contain the information you can share
about our products. They’re a great resource for you to use with
customers and prospects who are interested in knowing more
about specific products.
Conclusion
Successful network marketing companies create harmony
and trust from the inside, outward, beginning with core
company values and ethical conduct, all the way through the
compensation plan and to the training in the field. This is what
Sunrider is all about.
As your partner in business, let’s continue to work together to
be exemplary role models, not only for new Sunriders, but for
the entire network marketing industry.
Product Claims
As an active Sunrider IBO, you not only use and enjoy
Sunrider ® products, but also promote them to prospects and
talk about them when training downline. When doing this,
there are important guidelines to follow:
Don’t say or imply that Sunrider ® products cure or treat
disease: All Sunrider ® products embody the Philosophy of
Regeneration ® and aren’t meant to help people overcome
a specific illness or disease, but are instead used to promote
general health and wellness.
This includes not stating or implying that Sunrider ® products
are “miracle products” or contain “miracle ingredients.” Our
products are about sustained, daily nutrition, not one-time
miracle cures.
WWW.SUNRIDER.COM | 15

| WELCOME TO MAPS
MARKETING
APPROACH
PLANS
Success is your final destination—
and with Sunrider MAPs you will
know the best way to get there!
MAPs stand for Marketing Approach Plans.
These are business activities you can implement on a daily basis to get more customers,
generate more leads, and build a solid organization. Whether you are new to the business
or a seasoned IBO, the MAPs will help you boost your monthly volume and will inject a lot
of energy, camaraderie, and fun into your business.
Sunrider has created all the materials, training, and
marketing collaterals you need to successfully incorporate
the MAPs into your business. Make sure you watch
the instructional videos, download the manuals, and
use all the professional and cool stuff that are available
at Sunrider University, including ready-to-use flyers,
social media ads, poster, invitations, and more.
MAPs are easy to learn, easy to apply, and extremely
duplicable. You can launch them gradually and run
all of them simultaneously. For example, let say you
have a Shake & Tea Party next week. During the party,
you hear that some of your prospects are interested
in losing weight. What do you do? You invite them
to join the Slim Down Challenge you and your
team are organizing. Then, during the Slim Down
Challenge you ask for referrals, promote your next
Shake & Tea Party, and restart the whole cycle.
Every MAP gives you the opportunity to promote
your business every day in a fun and dynamic
way. The idea is to have your calendar full of these
activities and your activities full of people!
16 | SUNWRITER SUMMER 2017

WELCOME TO MAPS |
THE MAPS ARE
Shake&Tea
party
These are social gatherings to
introduce people to Sunrider ®
products and the business
opportunity, in a relaxed
and fun environment.
This weight-loss challenge is a
4-week competition among
people who want to lose weight
with the extra incentive of
winning cash prizes.
Page
18
Page
20
Get your prospects
started on Autoship
While MAPs will show you the
way, Autoship will drive you
there. During your parties,
events, and challenges, offer
your customers and prospects
the convenience of receiving
their products regularly with
Autoship. It’s fast and simple.
Grow Your
Business Online in
15 Minutes a Day
This MAP will show you how
to engage and connect
with your followers in just
15 minutes a day.
Page
22
For more information visit
Office.Sunrider.com
WWW.SUNRIDER.COM | 17

| WELCOME TO MAPS
Shake&Tea
party
Celebrating Nutrition All Over the Map
The Shake & Tea party is a MAP (Marketing Approach Plan) that allows you to introduce people to Sunrider ®
products—and the business opportunity—in a fun and relaxed environment.
HOW IT WORKS
Shake & Tea Parties are usually hosted at customers' or IBOs’ homes. Due to its social setting, these parties provide an extraordinary
opportunity to interact with prospects at a more personal level. You can talk about good nutritional habits, fitness routines, as well as
offer Sunrider ® teas and shakes samples. Fill the atmosphere with your enthusiasm, prepare delicious teas and shakes, and get ready
to boost your monthly volume.
18 | SUNWRITER SUMMER 2017

HOW TO GET STARTED
Hosting a Shake & Tea Party is easy. There are only 7 steps you
need to follow:
01. Team up with
your upline
Your upline is there
to support you. Talk
to her or him about
your intentions of
organizing a Shake &
Tea Party. Better yet,
invite your upline to
be your guest speaker.
This will help you
promote your party
and learn from his or
her leadership.
02. Come up with a theme
If this is your first (or any of your IBOs) party, you can
call it a “Grand Opening.” You can also have themes like
Hawaiian Nights, a Roaring 20's party, etc. Tie balloons
around, pump up the music, raffle some products, and
make it fun from the beginning to the end.
03. Set the time and date
Don’t make your party too early in the morning, or too
late at night. Consider peak hours, and keep it within the
2-hour range. Remember to start and finish on time. Let
your invitees know in advance that there will be a product
and/or business presentation.
04. Invite people
Invite as many people as you can. Use your social media
outlets to post invitations. Then, take photos at your party
to use them as promo for your next parties. In the IBO
Reference Guide (available at Sunrider University) you’ll
find SCRIPTS you can use when inviting people.
05. Focus on the logistics
Keep an agenda of the entire party. Write down the
activities you planned, like: Greeting and Meeting. Tea
and Shake Serving. Presentation. Product and/or Business
Opportunity Forum, and Closing.
06. Have a great attitude
Wear a big sincere smile. Greet your guests with energy!
Be grateful for who is there and don’t worry about those
who are not. Treat people with genuine affection; the idea
is to make the party fun, memorable, and inspiring.
07. Close the deal
After the presentation, ask your guests directly for their
business. Don't beat around the bush; call them to take
action, to sign up, buy products, enroll in Autoship, and get
started. Also don’t forget to ask for referrals.
Download, personalize, and distribute the
Shake & Tea Party Mini-Invites Sunrider has
created to help you spread the word.
There are also posters, flyers, and pull-up
banners specifically designed for this MAP,
as well as an instructional video and
the IBO Reference Guide.
Try our
delicious
shakes
and teas.
WELCOME TO MAPS |
I N D E P E N D E N T B U S I N E S S O W N E R
WHAT YOU NEED
To host an unforgettable party you need:
• The Antioxidant Shake & Tea Variety Pack, which
includes an assortment of shakes and teas ideal
for the party
• Blenders, cups, and napkins
• Product Order Forms, IBO Application Forms, or a laptop
to fill in orders and applications online
• Calculator
• A display of your favorite Sunrider ® products
• The party agenda
• Sunrider presentations and/
or Sunrider Pitchbook
• Upbeat music and prize
giveaways
• Sunrider ® brochures,
flyers, and other company
literature
• A big sincere smile!
PRODUCT
CATALOG 2017
Your Shake & Tea Party Toolbox
Go to Sunrider University to:
• Watch the instructional video
• Download the Shake & Tea Party invitations, posters, flyers,
reference manual, and social media ads
• Learn more about the Antioxidant Shake & Tea Variety Pack
WWW.SUNRIDER.COM | 19

| WELCOME TO MAPS
Your Map to Fitness and Business Success!
Make a winner out of every prospect with the Slim Down
Challenge, a fun-charged competition that encourages people to get in
fabulous shape—the Sunrider way!
HOW IT WORKS
• People willing to enter the Slim Down Challenge pay a small participation
fee of €40 to create a money pot. Then, commit to lose 4% of their body
weight during a period of 4 weeks.
• Before and during the challenge, IBOs will encourage the use of 4 Sunrider ®
products: SunTrim Shake, SunFit ® Protein Plus, Fortune Delight ® , and
VitaTaste ® . Very simple:
40 Euros
4 percent
4 weeks
4 products
• A SunFit ® Advisor will coach and provide people with daily and weekly
follow-ups, nutritional advice, and recognition.
• The participants who reach their goals split the pot equally, less €4 per
participant, which is 10% of the €40 entry fee. This amount will be used for
recognition and/or rewards like T-shirts, gift cards, Sunrider ® products, etc.
HOW TO GET STARTED
Running a Slim Down Challenge is easy, and Sunrider has created all the
marketing and training materials you need. Once you decide to get going,
there are 3 phases to consider:
01. PLANNING
Planning is the pre-production phase of the challenge
• The first thing you need to do is to talk
to your upline about your intentions of
running a Slim Down Challenge; he or
she can give you guidance and support
• Invite people to join the challenge
• Find a place to hold weekly meetings
• Review the Manual to learn how to set
the stations for people to get weighed-in
and measured, and to take their “before”
photo
02. IMPLEMENTING
The second phase of the challenge is the challenge itself!
• Be one-on-one with participants. During the challenge, you and other
IBOs you might have teamed up with will function as coaches
• Once you have the place and the date, throw an opening Shake & Tea Party
20 | SUNWRITER SUMMER 2017

WELCOME TO MAPS |
• Guide each participant through the stations: weigh-in,
measurements, and “before” photo and use a log to track
the changes
• Establish the logistics for the forthcoming weekly
meetings
• Encourage participants to purchase and consume
SunTrim Shake, SunFit ® Protein Plus, Fortune Delight ® ,
and VitaTaste ® to help them reach their goals
• During the 4 weeks, you will hold weekly meetings.
These meetings are key since they will allow people to
learn about healthy living and Sunrider ® products. They
are also the perfect place to encourage each other and
recognize people’s accomplishments
• Every week you will provide information about nutrition
and health using the 12 short videos Sunrider created
exclusively for the Slim Down Challenge
03. COMPLETING & FOLLOW-UP
This is the most important phase of all three. Once your Slim
Down Challenge ends:
• Organize an award ceremony or
Shake & Tea Party
to recognize the winners
• Promote a new Slim Down
Challenge and invite
people to join
• Sign up new IBOs
• Offer to those who want
to continue with their
weight-loss goals to buy
the SunFit ® Program and
to enroll in Autoship
• Invite all your prospects
and former participants
to the Award Ceremony
• Follow up and don’t forget
to ask for referrals.
WHAT YOU NEED
To run a Slim Down Challenge you need:
• That great attitude and smile of yours
• A place to hold your weekly meetings
• Invitations (available on SRU in USA and Canada)
• Voice apps like Skype, and group messaging systems like
Messenger or Whatsapp for those participating far away
from you
• Digital scale, tape measure, and a digital camera (or
smartphone)
• Sound equipment (microphone, music, etc.) if necessary
• Computer or TV with internet to watch the weekly videos
• Office supplies (pens, notepads, receipt pads, folders)
• Sunrider ® products for display and sampling
• Product Order Forms and IBO Application Forms
• SunFit ® Pack for display or purchase
• SunFit ® Program and Sunrider ® product catalogs
• All the marketing material available for this MAP
SunFit ® Pack
PACK CONTAINS:
SunFit ® Protein Plus,
SunTrim Shake,
Fortune Delight ® ,
and VitaTaste ®
Incorporate this Marketing Approach
Plan (MAP) into your daily activities
today, and start earning big!
You’ll help people eat well, get fit,
and win health!
Your Slim Down Challenge Tool Box
Go to Sunrider University to (available in USA and Canada):
• Watch the Instructional video
• Download the Slim Down Challenge invitations, posters,
flyers, reference manual, and social media ads
• Watch the 12 Slim Down Challenge videos
• Learn more about the SunFit ® Pack
WWW.SUNRIDER.COM | 21

| WELCOME TO MAPS
Grow Your Business Online
in 15 minutes a day!
Network marketing is a business about connecting with people.
And social media is a great way to do it. Technical skill isn’t needed—all you
need is a smartphone.
HOW IT WORKS
Social media is a tool to communicate faster, more efficiently, and for virtually
free. By leveraging the immense power and scope of social media you can
support your team, reach countless people, and grow your business—in just 15
minutes a day!
SOCIAL MEDIA ENABLES YOU TO:
• Grow your business
• Maximize your time
• Support your team
• Create duplication
• Train people faster
• Crowd source for solutions
• Recognize downline (people
are starving for recognition!)
22 | SUNWRITER SUMMER 2017

HOW TO GET STARTED
1. Start by joining Facebook and connect with your friends,
family, upline, and downline. Twitter, Instagram, and LinkedIn
are other popular social media platforms.
2. Follow Sunrider’s Facebook page by searching for
“Sunrider International” on Facebook or by visiting
www.facebook.com/sunrider.
WELCOME TO MAPS |
• Establish yourself as an authority/thought leader in areas
related to this industry to increase your influence and
bring in followers
• Create content that has value (not advertising):
inform, entertain, inspire
TEAM BUILDING WITH
YOUR UPLINE AND DOWNLINE
• Social media allows for recognition, edification, events,
team communication, and building trust and credibility
for your upline/downline within their online social circles
• Record and then post your conference calls, trainings, and
events in your private groups
• Have fun! Play games like Q&A and offer rewards
TEAMWORK BREEDS SUCCESS
TAKE 15 MINUTES A DAY TO:
1. Post a photo or video of something you did. For example,
about travel, your family, a business event, a party, etc.
2. Like and comment on 10 posts from your upline or
downline
3. Go to your homepage and comment on posts of other
friends and family
4. Follow Sunrider’s Facebook and get involved with likes,
comments, and shares
BUILD RELATIONSHIPS
• Build rapport (anything shared without a relationship is spam)
• Take small steps every day to strengthen relationships with your
friends and followers
• Be interested in other people (after all, this is what this business
is all about)
• The more likes, comments, and sharing you do, the more
awareness you create
• The more someone feels like they know and trust you, the more
likely they are to do business with you
DEVELOP YOUR OWN PERSONAL BRAND
• Create and find content to share in the form of images, videos, or
links to blog posts by experts in your industry
• Curate content about your dreams, hobbies, and interests (e.g.,
travel, fitness, cars) to stimulate engagement and conversation
• Everyone has their own unique talents, so team up with
others via social media to pool your strengths
• Show support for others to help them succeed and
increase your likeability
• Everyone wants to contribute to the team, so encourage
and recognize everyone’s efforts
• Testimonials capture the emotions and achievements of
your team. Use them to foster a culture of excitement and
success
THE BOTTOM LINE
• Social media is a way to maximize your time, effectiveness,
and productivity
• In just 15 minutes a day you can communicate with your
entire team and others locally, nationally, and globally
• Don’t stop what’s working: Social media is a must, but
it doesn’t replace face-to-face recruiting, events, and
training—it augments it
Your Social
Media Tool Box
Go to Sunrider University to:
• Watch “Social Media and Engaging
Your Audience” (Parts 1 & 2) at
Sunrider University
• Connect with Sunrider’s Facebook,
YouTube, Twitter, LinkedIn,
Pinterest, and Instagram
WWW.SUNRIDER.COM | 23

LOSE WEIGHT, GAIN ENERGY
Power up with plantbased
protein and
essential nutrients
©2017 The Sunrider Corporation dba Sunrider International. All rights reserved.