dhb_bew._2024_bid_book
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OUR CONCEPT<br />
EUROPEAN-WIDE<br />
MARKETING CAMPAIGN<br />
The core element of this campaign<br />
will focus on 24 well-known and likeable<br />
EURO ambassadors, who will<br />
be entrusted with the task to arise<br />
joyful anticipation and enthusiasm<br />
about the EHF EURO <strong>2024</strong>. We<br />
intend to hire former top athletes,<br />
musicians, actors and other public<br />
individuals from Germany and<br />
Europe, to whom we are going to<br />
assign this task. To draw the public<br />
attention inside the 24 qualified<br />
countries to the EHF EURO <strong>2024</strong>,<br />
we will elaborate a common concept.<br />
We focus on a European-wide<br />
digital marketing campaign, trying<br />
to address younger, new target<br />
groups.<br />
The following broad marketing and PR<br />
activities are part of the campaign:<br />
Advertisement, advertorials and<br />
press releases in the leading sports<br />
and target media, participation as<br />
exhibitor in the most important<br />
leisure, sports and entertainment<br />
fairs, an EURO APP, an EURO ambassadors<br />
tour, a detailed website<br />
featuring local content from participating<br />
countries, touristic promotions<br />
and many social media activities in<br />
close cooperation with all participating<br />
countries.<br />
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