NEARMAP_PRESENTATION

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PG.6 Campaign Manager ADVANTAGES - A LOYALTY PROGRAM CAN OFFER A SUITE OF BENEFITS. 1) IN-STORE & ONLINE SALES ATTRIBUTION BY CUSTOMER 2) INSIGHT TO YOUR CUSTOMERS FOR MARKET RESEARCH AND BRAND IDENTITY DEVELOPMENT. 3) CUSTOMER LIFETIME VALUE REPORTING. 4) HIGHER SALES CONVERSIONS - MORE CREATIVE EXPRESSION WITH CONTENT, HOWEVER, IT MUST BE CENTRED ON THE MARKETING MESSAGE FOR THE SEASON. - UTILISING AUTOMATION & DYNAMIC CONTENT – PERSONALISED LOYALTY EMAILS, CONTENT RELEVANCY, WELCOME SERIES, TIME OPTIMISATION ETC… DISADVANTAGES - LACK OF PROCESSES AND DEADLINES. PROJECT DELAYS ACROSS THE BOARD. - OLD DATA STORAGE EQUIPMENT. CREATED HURDLES FOR THE DATA TRANSFER INTO THE ESP FOR DATA SEGMENTATION. DATA MUST BE PUT TOGETHER VIA SQL AND EXPORTED THEN UPLOADED INTO THE EMAIL SYSTEM. EXPERIENCE GAINED - WORKING IN THE FASHION INDUSTRY IS A VERY CUT-THROAT MARKET. POLITICS. - SKILLSET – INCREASED MY KNOWLEDGE OF THE RESPONSYS ORACLE PLATFORM. - AUTOMATION – JOURNEY BUILDERS. - HTML/CSS CODING EXPERIENCING – ABILITY TO CODE TEMPLATES FROM SCRATCH. - TRIGGERED AUTOMATION MARKETING USING SMS & EDM’S TO INCREASE ATTENDANCE OF LOYALTY MEMBERS AT OUR EXCLUSIVE IN-STORE EVENTS. PERSONAL DETAILS PROVIDED: INFORMATION MUST ONLY BE USED FOR THE PURPOSE OF <strong>NEARMAP</strong> AND THE EMAIL MARKETING MANAGER JOB APPLICATION. THIS DOCUMENT MUST NOT BE DISTRIBUTED EXTERNALLY.
PG.7 Email Marketing Manager EMAIL OVERVIEW - CREATIVE & BRAND DRIVEN EMAIL MARKETING - UI/ UX INSIGHTS – INCREASE CREATIVE ENGAGEMENT & DEVELOP EFFECTIVE CUSTOMER JOURNEYS. - EMAIL DEVELOPMENT & FINAL APPROVAL PROCEDURES: AGILE PROJECTMANAGEMENT + AGENCY BASED APPROVAL PROCEDURES. - WORKLOAD: HIGH VOLUME & FREQUENCY. TEAM OPERATIONS CREATIVE DESIGNER & CODER x6 > DESIGN EDM’S BASED ON BRANDS PRODUCT GUIDELINES. > CODE & RENDER TEST EDM HTML BEFORE CAMPAIGN SEND. x4 COPYWRITERS > CREATE COPY THAT SELLS THE PRODUCT WHILE MAINTAINING OUR BRAND VOICE. > COPY CHECK & APPROVALS PROCEDURE SET UP PRIOR SENDING. > MANAGE THE BRIEFS COMING IN FROM MARKETING,. TASKS ARE THEN PRIORITISED & ALLOCATED TO DESIGNERS, COPYWRITERS, CODERS TO BE DEVELOPED. > RUN CREATIVE FOR APPROVAL ACROSS ALL PARTIES – CREATIVE DIRECTOS, COPYWRITIING HEAD, BRAND MANAGERS, EMAIL MANAGERS & DIGITAL HEADS.. > ONCE EDM IS APPROVED, DIGITAL COPY IS ASSIGNED TO ME FOR DELIVERY. x2 x3 WEB COORDINATOR MARKETING COORDINATOR > MANAGE COMMUNICATIONS WITH CATEGORY & BRAND MANAGERS. > BOOK IN MARKETING CAMPAIGNS. > ALLOCATE & BRIEF ALL REQUIRED MARKETING CHANNELS & ENTER BRIEF TO WEBCOS FOR DEVELOPMENT. > MANAGE FINAL APPROVALS FROM THE CATEGORY OR BRAND MANAGERS. x1 EMAIL MARKETING MANAGER > EMAIL CAMPAIGN MANAGEMENT& DELIVERY. *1.2 EDMs PER DAY AVG - BRIEF - APPROVE - UPLOAD CONTENT - TEST - SEND EDM > POST CAMPAIGN ANALYSIS & INSIGHT REPORTING > CAMPAIGN DATA SEGMENTATION.. > WEEKLY SUBSCRIPTION ACQUISITION REPORT - NEW MEMBERS VS UNSUBSCRIBES > EMAIL VENDOR PARTNERSHIPS MANAGEMENT. > MANAGE & PRIORITISE EMAIL MARKETING CALENDAR. > MANAGE ANNUAL EMAIL BUDGET SPREADSHEET. > SIGN-OFF ON ALL EMAIL RELATED INVOICES. > PROJECT MANAGE ALL BESPOKE EMAIL DEVELOPMENT PROJECTS. x2 DIGITAL MARKETING MANAGERS > MARKETING COORDINATOR DUTIES + MARKETING SUPPORT LEADERS PERSONAL DETAILS PROVIDED: INFORMATION MUST ONLY BE USED FOR THE PURPOSE OF <strong>NEARMAP</strong> AND THE EMAIL MARKETING MANAGER JOB APPLICATION. THIS DOCUMENT MUST NOT BE DISTRIBUTED EXTERNALLY.
Page 1 and 2: NAME: JON SANTOS _ _ _ OVERVIEW: EM
Page 3 and 4: PG.2 Email Marketing Coordinator EM
Page 5: PG.5 Campaign Manager EMAIL OVERVIE

NEARMAP_PRESENTATION

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