NEARMAP_PRESENTATION

NAME:
JON SANTOS
_ _ _
OVERVIEW:
EMAIL MARKETING
WORK EXPERIENCE
JOB APPLICATION
EMAIL MARKETING MANAGER
OBJECTIVE:
PROVIDE
WITH AN OVERVIEW OF MY
WORK EXPERIENCE & MY KNOWLEDGE, SPECIALISING IN THE
EMAIL MARKETING FIELD.
GOAL:
PRESENT CLEAR & TRANSPARENT INFORMATION TO
NEARMAP WITH REFERENCES OF MY EMAIL MARKETING
KNOWLEDGE. WHY? TO BUILD NEARMAPS CONFIDENCE IN MY
WORK ETHIC THROUGH MY EXPERIENCES, IN ORDER TO
BUILD THEIR TRUST IN ME & IN THE MANAGEMENT OF THEIR
EMAIL MARKETING PROGRAM.
PERSONAL DETAILS PROVIDED: INFORMATION MUST ONLY BE USED FOR THE PURPOSE OF NEARMAP AND THE EMAIL
MARKETING MANAGER JOB APPLICATION. THIS DOCUMENT MUST NOT BE DISTRIBUTED EXTERNALLY.

PG.1
WHO AM I?
& WHY WOULD YOU HIRE ME?
BACKGROUND
My full name is Jan Jonathan Santos
( Jan also means Jon – Jon Jonathan? )
I’m an Australian born Filipino, with an American accent.
( Theories can be explained in the next meeting )
I’ll be turning 29 years young in June, & I am blessed with a
beautiful wife, a beautiful little daughter. I love being surrounded
by a community of like-minded, positivity because happiness is a
beautiful, yet contagious infection.
I consider myself to be very creative, and very analytical person. In
reality, the two can be considered similar to oil & water, pears &
apples, space & the deep blue. but I believe they were made for
each other.
JOB APPLICATION PURPOSE
Email marketing is a craft that I’ve been developing for 5 years
across multiple industries - Retail, live events, sports, fashion etc…
Why? The value & use of emails differ per company. Some focus on creative, others on
data and this difference in execution & the value continues to spike my interest.
Reward: knowing I will always learn new things.
In addition, I have also worked in the email provider side. This
experience & knowledge has given me insight on the how they
operate, how to effectively negotiate email service & usage cost &
manage the external partnership.
I’m hoping that Nearmap will open their doors to a new
opportunity that will help me bring my email vision to life.
PERSONAL DETAILS PROVIDED: INFORMATION MUST ONLY BE USED FOR THE PURPOSE OF NEARMAP AND THE EMAIL MARKETING MANAGER JOB
APPLICATION. THIS DOCUMENT MUST NOT BE DISTRIBUTED EXTERNALLY.

PG.2
Email Marketing Coordinator
EMAIL OVERVIEW
- DATA DRIVEN EMAIL PROGRAM: SINGLE CUSTOMER VIEW & DATA COLLECTION FOR…
- TARGETING & SEGMENTING CUSTOMERS USING MULTI-LEVEL DATA ATTRIBUTES
- STRATEGIC TEMPLATE DRIVEN PROCESS – SALES LIFE STAGES.
- EMAIL DEVELOPMENT & FINAL APPROVAL PROCEDURES: TEMPLATE DRIVEN + AGENCY BASED.
- WORKLOAD: HIGH VOLUME & FREQUENCY.
TEAM OPERATIONS
EMAIL
MARKETING
COORDINATOR
> SOLUS CAMPAIGN
DEVELOPMENT & DELIVERY.
*20 EDMs PER WEEK AVG
- BUILD HTML
- COPYWRITE
- UPLOAD CONTENT
- TEST
- SEND EDM
> STATE NEWSLETTER
DEVELOPMENT & DELIVERY.
- EVENT SELECTION
- BUILD HTML
- COPYWRITE
- UPLOAD CONTENT
- TEST
- SEND EDM
> CAMPAIGN DATA
SEGMENTATION.
- APPLY MULTI-
LAYERED CUSTOMER
DATA TO REFINE
THE NUMBERS FOR EACH
SOLUS CAMPAIGN.
> EVENT INFORMATION EMAIL
DEVELOPMENT & DELIVERY
> A/B SPLIT TEST CAMPAIGN
CREATIVE.
> TEST DATA ATTRIBUTES
ENGAGEMENT EFFECTIVENESS.
> SOURCE OF EMAIL
INFORMATION FOR THE
COMPANY.
EMAIL
MARKETING
EXECUTIVE
x2 x1 x1
> COORDINATOR DUTIES +
> EMAIL MARKETING
CALENDAR MANAGEMENT
- MAINTAINING THE
ALLOCATIONS AND
DISPATCH VOLUMES
- EMAIL BOOKINGS
> POST CAMPAIGN
PRESENTING
- INFORM THE
WIDER TEAM OF THE
PREVIOUS WEEKS
POST CAMPAIGN
RESULTS.
EMAIL
MARKETING
MANAGER
> EMAIL PROGRAM DATA
ANALYSIS & INSIGHTS
REPORTING.
> EMAIL BUDGET/ EMAIL
FORECASTING MANAGEMENT.
> EMAIL VENDOR
PARTNERSHIPS MANAGEMENT.
> EMAIL PROJECT
MANAGEMENT.
> TEAM TRAINING &
DEVELOPMENT MANAGEMENT.
> IN-HOUSE DEVELOPED EMAIL
PROGRAM -TCM MANAGEMENT.
*TCM Duties passed too me
- CLIENT ONBOARDING.
- TRAINING & SUPPORT
- PROGRAM BUDGET
MANAGEMENT
- CAMPAIGN REPORTING
- PROJECT
DEVELOPMENT
REPORTING.
PERSONAL DETAILS PROVIDED: INFORMATION MUST ONLY BE USED FOR THE PURPOSE OF NEARMAP AND THE EMAIL MARKETING MANAGER JOB
APPLICATION. THIS DOCUMENT MUST NOT BE DISTRIBUTED EXTERNALLY.

ADVANTAGES
PG.4
Email Marketing Coordinator
- THIS PROCESS DOES NOT REQUIRE HTML CODING KNOWLEDGE OR EXPERIENCE
TO BE ABLE TO BUILD EDM CAMPAIGNS. TEMPLATE PACKAGES SET WITH CONTENT
GUIDELINES.
- CAN EASILY PROCESS HIGH VOLUMES OF EMAIL CAMPAIGNS
- HIGHLY TARGETED CAMPAIGNS, MEANS GREAT IP REPUTATION, BETTER EMAIL
ENGAGEMENT RATES, MINIMISAL EMAIL SPEND AND INCREASED CONVERSION
RATES – BETTER ROI
- EMAIL REPORTING ACROSS THE SET EMAIL STRATEGIES HELPS PROVIDE MORE
CLARITY ON WHATS WORKING & WHAT ISN’T.
DISADVANTAGES
- WORK CAN BECOME VERY REPETITIVE.
- NO ROOM FOR CREATIVITY
- AGENCY BASED COMPANY, CREATIVE IS NOT OWNED BY US, SO IT LIMITED OUR
OPTIONS IN USING AUTOMATION, DYNAMIC CONTENT ETC…
EXPERIENCE GAINED
- WHAT REALLY GOOD TEQUILA TASTE LIKE & HOW NOT TO DRINK AT A CHRISTMAS
PARTY.
- SKILLSET – KNOWLEDGE OF ESP’S - AXCIOM, RESPONSYS ORACLE & CAMPAIGN
MONITOR FOR EMAIL MARKETING CAMPAIGNS SENDS.
- BASIC UNDERSTANDING OF HTML & CSS CODING.
- EXCEL PIVOT TABLES – SIMPLE AUTOMATED EMAIL REPORTING DASHBOARD TOOL.
- DATA DRIVEN MINDSET - THE VALUE DATA CAN OFFER FROM DIFFERENT SOURCES
OPENS UP A WORLD OF INSIGHTS THAT CAN HELP WITH IMPROVEMENT.
- BUDGETING | MANAGE EMAIL SPEND & MAINTAIN EMAIL ALLOCATIONS THROUGH
OUR TCM EMAIL SERVICE.
- CAN-SPAM AND PRIVACY KNOWLEDGE & AWARENESS.
- COMPETITIONS LAWS
- WHAT REALLY GOOD TEQUILA TASTE LIKE.
PERSONAL DETAILS PROVIDED: INFORMATION MUST ONLY BE USED FOR THE PURPOSE OF NEARMAP AND THE EMAIL MARKETING MANAGER JOB
APPLICATION. THIS DOCUMENT MUST NOT BE DISTRIBUTED EXTERNALLY.

PG.5
Campaign Manager
EMAIL OVERVIEW
- LOYALTY MEMBER ACQUISITION: DATA COLLECTION FOR MARKET RESEARCH OPPORTUNITIES, WEEKLY
SALES INSIGHTS – BENCHMARKS & INCREASE BRAND VOICE & IDENTITY
- UNIQUE & SEASONAL DRIVEN LOYALTY CAMPAIGNS – CREATIVE DRIVEN PROCESS
- HIGH LEVEL DATA REFINEMENT FOR LOYALTY CAMPAIGNS AND IN-STORE LOYALTY EVENT
PROMOTIONS
- EMAIL DEVELOPMENT & FINAL APPROVAL PROCEDURES: SET IN-HOUSE PROCEDURES.
- WORKLOAD: MID VOLUME & FREQUENCY.
TEAM OPERATIONS
CREATIVE
DESIGNER &
x2 CODER
> DESIGN LOYALTY EDM’S
BASED ON CREATIVE
SEASONALITY & CONTENT
CONVEYS THE BRANDS VOICE.
> CODE & RENDER TEST EDM
HTML BEFORE CAMPAIGN
SEND.
x4
SYSTEM
ADMIN & IT
DEV
> MAINTAINT THE ERP DATA
STORAGE.
> TECHNICAL SUPPORT FOR
EMAIL LIST MANAGEMENT
ACROSS ALL DATA STORAGE.
> DATA INSIGHT REPORTING
MARKETING
MANAGERS X 3
x6 COORDINATOR X 3
> MANAGE NON-LOYALTY EDM
CAMPAIGNS
> MANAGE CREATIVE BRIEFS
FOR LOYALTY AND NON-
LOYALTY CAMPAIGNS FOR
DESIGNERS.
> EMAIL CAMPAIGN
DEVELOPMENT & DELIVERY.
- COPYWRITE
- UPLOAD CONTENT
- TEST
- SEND DM
> POST-EMAIL CAMPAIGN DATA
ANALYSIS & INSIGHTS
REPORTING.
> CREATE THE SEASONAL
MARKETING CALENDAR
.
CAMPAIGN
x3 MANAGERS
> LOYALTY EMAIL & SMS
CAMPAIGN DEVELOPMENT &
DELIVERY.
*5 DMs PER WEEK AVG
- COPYWRITE
- UPLOAD CONTENT
- TEST
- SEND DM
> POST CAMPAIGN ANALYSIS &
INSIGHT REPORTING
> CAMPAIGN DATA
SEGMENTATION.
- REFINE THE DATA
FOR EACH
LOYALTY CAMPAIGN.
> WEEKLY LOYALTY ACQUISITION
& SALES REPORT
- NEW MEMBERS
- LOYALTY SALES VS
NON MEMBERS
- LIST ACTIVITY
REPORT
> IN-STORE EVENT PROMOTION
- LOYALTY EMAIL /
SMS PROMOTIONS
- ATTENDANCE
ACQUISITION &
- POST-EVENT
REULTS & INSIGHTS
REPORTING
> EMAIL VENDOR PARTNERSHIPS
MANAGEMENT.
> REVIEW MARKETING EDM
CAMPAIGN BRIEFS
> APPROVE MARKETING EDM
COMMS BEFORE SEND.
PERSONAL DETAILS PROVIDED: INFORMATION MUST ONLY BE USED FOR THE PURPOSE OF NEARMAP AND THE EMAIL MARKETING MANAGER JOB
APPLICATION. THIS DOCUMENT MUST NOT BE DISTRIBUTED EXTERNALLY.

PG.6
Campaign Manager
ADVANTAGES
- A LOYALTY PROGRAM CAN OFFER A SUITE OF BENEFITS.
1) IN-STORE & ONLINE SALES ATTRIBUTION BY CUSTOMER
2) INSIGHT TO YOUR CUSTOMERS FOR MARKET RESEARCH AND BRAND
IDENTITY DEVELOPMENT.
3) CUSTOMER LIFETIME VALUE REPORTING.
4) HIGHER SALES CONVERSIONS
- MORE CREATIVE EXPRESSION WITH CONTENT, HOWEVER, IT MUST BE CENTRED ON
THE MARKETING MESSAGE FOR THE SEASON.
- UTILISING AUTOMATION & DYNAMIC CONTENT – PERSONALISED LOYALTY EMAILS,
CONTENT RELEVANCY, WELCOME SERIES, TIME OPTIMISATION ETC…
DISADVANTAGES
- LACK OF PROCESSES AND DEADLINES. PROJECT DELAYS ACROSS THE BOARD.
- OLD DATA STORAGE EQUIPMENT. CREATED HURDLES FOR THE DATA TRANSFER INTO
THE ESP FOR DATA SEGMENTATION. DATA MUST BE PUT TOGETHER VIA SQL AND
EXPORTED THEN UPLOADED INTO THE EMAIL SYSTEM.
EXPERIENCE GAINED
- WORKING IN THE FASHION INDUSTRY IS A VERY CUT-THROAT MARKET. POLITICS.
- SKILLSET – INCREASED MY KNOWLEDGE OF THE RESPONSYS ORACLE PLATFORM.
- AUTOMATION – JOURNEY BUILDERS.
- HTML/CSS CODING EXPERIENCING – ABILITY TO CODE TEMPLATES FROM SCRATCH.
- TRIGGERED AUTOMATION MARKETING USING SMS & EDM’S TO INCREASE
ATTENDANCE OF LOYALTY MEMBERS AT OUR EXCLUSIVE IN-STORE EVENTS.
PERSONAL DETAILS PROVIDED: INFORMATION MUST ONLY BE USED FOR THE PURPOSE OF NEARMAP AND THE EMAIL MARKETING MANAGER JOB
APPLICATION. THIS DOCUMENT MUST NOT BE DISTRIBUTED EXTERNALLY.

PG.7
Email Marketing Manager
EMAIL OVERVIEW
- CREATIVE & BRAND DRIVEN EMAIL MARKETING
- UI/ UX INSIGHTS – INCREASE CREATIVE ENGAGEMENT & DEVELOP EFFECTIVE CUSTOMER JOURNEYS.
- EMAIL DEVELOPMENT & FINAL APPROVAL PROCEDURES: AGILE PROJECTMANAGEMENT + AGENCY
BASED APPROVAL PROCEDURES.
- WORKLOAD: HIGH VOLUME & FREQUENCY.
TEAM OPERATIONS
CREATIVE
DESIGNER &
CODER x6
> DESIGN EDM’S BASED ON
BRANDS PRODUCT
GUIDELINES.
> CODE & RENDER TEST EDM
HTML BEFORE CAMPAIGN
SEND.
x4
COPYWRITERS
> CREATE COPY THAT SELLS
THE PRODUCT WHILE
MAINTAINING OUR BRAND
VOICE.
> COPY CHECK & APPROVALS
PROCEDURE SET UP PRIOR
SENDING.
> MANAGE THE BRIEFS COMING
IN FROM MARKETING,. TASKS
ARE THEN PRIORITISED &
ALLOCATED TO DESIGNERS,
COPYWRITERS, CODERS TO BE
DEVELOPED.
> RUN CREATIVE FOR
APPROVAL ACROSS ALL
PARTIES – CREATIVE DIRECTOS,
COPYWRITIING HEAD, BRAND
MANAGERS, EMAIL MANAGERS
& DIGITAL HEADS..
> ONCE EDM IS APPROVED,
DIGITAL COPY IS ASSIGNED TO
ME FOR DELIVERY.
x2
x3
WEB
COORDINATOR
MARKETING
COORDINATOR
> MANAGE COMMUNICATIONS
WITH CATEGORY & BRAND
MANAGERS.
> BOOK IN MARKETING
CAMPAIGNS.
> ALLOCATE & BRIEF ALL
REQUIRED MARKETING
CHANNELS & ENTER BRIEF TO
WEBCOS FOR DEVELOPMENT.
> MANAGE FINAL APPROVALS
FROM THE CATEGORY OR
BRAND MANAGERS.
x1
EMAIL
MARKETING
MANAGER
> EMAIL CAMPAIGN
MANAGEMENT& DELIVERY.
*1.2 EDMs PER DAY AVG
- BRIEF
- APPROVE
- UPLOAD CONTENT
- TEST
- SEND EDM
> POST CAMPAIGN ANALYSIS &
INSIGHT REPORTING
> CAMPAIGN DATA
SEGMENTATION..
> WEEKLY SUBSCRIPTION
ACQUISITION REPORT
- NEW MEMBERS VS
UNSUBSCRIBES
> EMAIL VENDOR PARTNERSHIPS
MANAGEMENT.
> MANAGE & PRIORITISE EMAIL
MARKETING CALENDAR.
> MANAGE ANNUAL EMAIL
BUDGET SPREADSHEET.
> SIGN-OFF ON ALL EMAIL
RELATED INVOICES.
> PROJECT MANAGE ALL
BESPOKE EMAIL DEVELOPMENT
PROJECTS.
x2 DIGITAL
MARKETING
MANAGERS
> MARKETING COORDINATOR
DUTIES + MARKETING SUPPORT
LEADERS
PERSONAL DETAILS PROVIDED: INFORMATION MUST ONLY BE USED FOR THE PURPOSE OF NEARMAP AND THE EMAIL MARKETING MANAGER JOB
APPLICATION. THIS DOCUMENT MUST NOT BE DISTRIBUTED EXTERNALLY.

ADVANTAGES
PG.8
Email Marketing Manager
- AGILE METHODOLAGY APPLIED TO CAMPAIGN MANAGEMENT, ALLOWS YOU TO MOVE OUT
HIGH VOLUMES OF BESPOKE, UNIQUE CAMPAIGNS
- METHODS FOCUSING ON CREATIVE DIRECTION ALLOWS YOU TO UNDERSTAND THE
CUSTOMERS ONLINE JOURNEY & WHICH PATH IS MOST EFFECTIVE – UI/UX
- DAILY TEAM WIPS – EVERYONE IS ACROSS THE STATUS OF EACH CAMPAIGN, & THE TASKS
REQUIRED FROM THEM.
DISADVANTAGES
- CREATIVE ISDESIGNED IN-HOUSE, HOWEVER, WHOLESALERS/BRANDS SET THE GUIDELINES.
CAMPAIGNS MAY HAVE TO BE DESIGNED AGAIN FROM SCRATCH, WITH THE SAME
DEADLINES. INCREASED STRESS FOR THE PARTIES INVOLVED.
- ALL ONLINE MARKETING ASSETS I.E. SOCIAL, AD BANNERS, EDMS ETC… ARE BRIEFED INTO A
SET OF DESIGNERS. DEPENDING ON THE VOLUME, PRIORITIES, WORK ETHIC THERE’S A LOT
OF BOTTLENECKS IN PUSHING CAMPAIGNS OUT ON TIME.
- POLITICAL ENVIRONMENT.. BENEFICIAL ENHANCEMENTS MAY BE OVERLOOKED OR
DISREGARDED DUE TO OWNERSHIP RIGHTS, AND BUDGET ALLOCATIONS ETC…
EXPERIENCE GAINED
- YOU MUST ALWAYS COVER YOUR ASS & HOW BEST NOT TO HANDLE STRESS, IN A STRESSFUL
ENVIRONMENT.
- THE VALUE CREATIVE CAN HAVE ON THE CAMPAIGN & THE CUSTOMER EXPERIENCE.
- WRITING EFFECTIVE BRIEFS THAT DESIGNERS PREFER.
- AGILE PROJECT MANAGEMENT
- CAMPAIGN/ PROJECT MANAGEMENT ACROSS MULTIPLE AREAS.
- PROJECT MANAGEMENT UTILISING AN EXTERNAL AGENCY.
- EMAIL INVOICING & SPEND MANAGEMENT.
- IMPROVED REPORTING DASHBOARD CAPABILITIES.
- INCREASED UNDERSTANDING OF CSS MEDIA QUERIES IN HTML, & IN-DEPTH KNOWLEDGE OF
EMAIL BROWSER RENDERING PROCEDURES.
- PRESENTATION SKILLS DEVELOPED.
- DISCUSSION SKILLS WITH SENIOR LEVEL MANAGEMENT, AND HOW TO LEAD A MEETING.
PERSONAL DETAILS PROVIDED: INFORMATION MUST ONLY BE USED FOR THE PURPOSE OF NEARMAP AND THE EMAIL MARKETING MANAGER JOB
APPLICATION. THIS DOCUMENT MUST NOT BE DISTRIBUTED EXTERNALLY.