NEARMAP_PRESENTATION
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ADVANTAGES<br />
PG.8<br />
Email Marketing Manager<br />
- AGILE METHODOLAGY APPLIED TO CAMPAIGN MANAGEMENT, ALLOWS YOU TO MOVE OUT<br />
HIGH VOLUMES OF BESPOKE, UNIQUE CAMPAIGNS<br />
- METHODS FOCUSING ON CREATIVE DIRECTION ALLOWS YOU TO UNDERSTAND THE<br />
CUSTOMERS ONLINE JOURNEY & WHICH PATH IS MOST EFFECTIVE – UI/UX<br />
- DAILY TEAM WIPS – EVERYONE IS ACROSS THE STATUS OF EACH CAMPAIGN, & THE TASKS<br />
REQUIRED FROM THEM.<br />
DISADVANTAGES<br />
- CREATIVE ISDESIGNED IN-HOUSE, HOWEVER, WHOLESALERS/BRANDS SET THE GUIDELINES.<br />
CAMPAIGNS MAY HAVE TO BE DESIGNED AGAIN FROM SCRATCH, WITH THE SAME<br />
DEADLINES. INCREASED STRESS FOR THE PARTIES INVOLVED.<br />
- ALL ONLINE MARKETING ASSETS I.E. SOCIAL, AD BANNERS, EDMS ETC… ARE BRIEFED INTO A<br />
SET OF DESIGNERS. DEPENDING ON THE VOLUME, PRIORITIES, WORK ETHIC THERE’S A LOT<br />
OF BOTTLENECKS IN PUSHING CAMPAIGNS OUT ON TIME.<br />
- POLITICAL ENVIRONMENT.. BENEFICIAL ENHANCEMENTS MAY BE OVERLOOKED OR<br />
DISREGARDED DUE TO OWNERSHIP RIGHTS, AND BUDGET ALLOCATIONS ETC…<br />
EXPERIENCE GAINED<br />
- YOU MUST ALWAYS COVER YOUR ASS & HOW BEST NOT TO HANDLE STRESS, IN A STRESSFUL<br />
ENVIRONMENT.<br />
- THE VALUE CREATIVE CAN HAVE ON THE CAMPAIGN & THE CUSTOMER EXPERIENCE.<br />
- WRITING EFFECTIVE BRIEFS THAT DESIGNERS PREFER.<br />
- AGILE PROJECT MANAGEMENT<br />
- CAMPAIGN/ PROJECT MANAGEMENT ACROSS MULTIPLE AREAS.<br />
- PROJECT MANAGEMENT UTILISING AN EXTERNAL AGENCY.<br />
- EMAIL INVOICING & SPEND MANAGEMENT.<br />
- IMPROVED REPORTING DASHBOARD CAPABILITIES.<br />
- INCREASED UNDERSTANDING OF CSS MEDIA QUERIES IN HTML, & IN-DEPTH KNOWLEDGE OF<br />
EMAIL BROWSER RENDERING PROCEDURES.<br />
- <strong>PRESENTATION</strong> SKILLS DEVELOPED.<br />
- DISCUSSION SKILLS WITH SENIOR LEVEL MANAGEMENT, AND HOW TO LEAD A MEETING.<br />
PERSONAL DETAILS PROVIDED: INFORMATION MUST ONLY BE USED FOR THE PURPOSE OF <strong>NEARMAP</strong> AND THE EMAIL MARKETING MANAGER JOB<br />
APPLICATION. THIS DOCUMENT MUST NOT BE DISTRIBUTED EXTERNALLY.