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COMMUNITY STUDIES MANUAL<br />

SEED TO OAKS<br />

<strong>Community</strong> Study <strong>Manual</strong><br />

We are leading the way in community renewal<br />

by mobilizing local churches to the front lines<br />

of social change.<br />

www.seedtooaks.com<br />

1


SEED TO OAKS<br />

2<br />

We dedicate this manual to Heidi Unruh, a community study pioneer, who has been an inspiration to us<br />

in more ways than we can ever express. Thank you, Heidi.


COMMUNITY STUDIES MANUAL<br />

I am of the opinion that my<br />

life belongs to the whole<br />

community and as long as I<br />

live, it is my privilege to do<br />

for it whatever I can. I want<br />

to be thoroughly used up<br />

when I die, for the harder I<br />

work the more I live.<br />

– George Bernard Shaw<br />

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SEED TO OAKS<br />

Table of Contents<br />

Introduction<br />

Page 05<br />

The Ten Step Process<br />

Step One: Understand the <strong>Community</strong> Study<br />

Step Two: Build the Right Team<br />

Step Three: Learn Your <strong>Community</strong><br />

Step Four: Paint a Portrait<br />

Step Five: Listen Before You Love<br />

Step Six: Deepen the Relationship<br />

Step Seven: Discover your Congragation’s Gifts<br />

Step Eight: Pull it Together<br />

Step Nine: Present Your Findings<br />

Step Ten: After the Study<br />

Page 06<br />

Page 10<br />

Page 14<br />

Page 20<br />

Page 23<br />

Page 26<br />

Page 30<br />

Page 33<br />

Page 37<br />

Page 40<br />

4


COMMUNITY STUDIES MANUAL<br />

Introduction<br />

MY SEED TO OAKS<br />

COMMUNITY STUDY STRATEGIST IS<br />

Name<br />

Phone<br />

Email<br />

About Seed to Oaks<br />

o Seed to Oaks envisions a world where every local church is restoring its<br />

community to physical, social and spiritual health. Our mission is to mobilize<br />

local churches to the front lines of social change.<br />

o We are a non-profit that helps socially-driven pastors advance the kingdom by<br />

mobilizing their people through guided social initiatives.<br />

o Our expertise is in helping churches cultivate a stronger and more powerful<br />

presence in their communities; one that is capable of meeting real needs,<br />

making disciples and advancing the great commission.<br />

About This <strong>Manual</strong><br />

o This is a full-scope community study manual that will provide you and your<br />

church team with structured guidance to conduct a successful community<br />

study, regardless of its size. It is intended to be used as a customizable<br />

template to research your community by providing guidance for gathering a<br />

lead team, demographic data, research, community surveys, conversations,<br />

logistics, forms, and tips to effectively communicating your findings.<br />

o We encourage your entire team read the ten-step process in its entirety. This is<br />

important because the team will work collaboratively to complete the online<br />

<strong>Community</strong> Study Workbook where you can store all information in one place.<br />

o This entire manual, including the mentioned workbook, is available to our<br />

church partners in an accessible electronic Dropbox for copying, adaptation,<br />

and implementation. Your customized workbook is available via Google docs.<br />

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SEED TO OAKS<br />

01<br />

Step One:<br />

Understand the<br />

<strong>Community</strong> Study<br />

For the entire law is fulfilled in keeping this one command: “Love<br />

your neighbor as yourself. – Galatians 5:14<br />

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COMMUNITY STUDIES MANUAL<br />

What is a<br />

<strong>Community</strong> Study?<br />

A community study is a process<br />

of learning about a particular<br />

community’s past and present<br />

conditions.<br />

Welcome to the Journey!<br />

With a servant’s heart, consider this manual as a tenstep<br />

guided “Servant or Relationship Builder.” It is<br />

designed to help you and your church get to know<br />

your community in an intimate and influential way.<br />

We desire to help you foster relationships that have<br />

the power to organize people around common<br />

values and issues to facilitate change that both the<br />

community and your church desire.<br />

The goal of our journey is not to be served, but to<br />

serve. This process is designed to lay the foundation<br />

for a healthy, loving, and servant-driven relationship<br />

with your community.<br />

Rather than approaching this study as you would<br />

when researching a topic for a school report,<br />

approach this study as a tool to help you see your<br />

community through new eyes. It will help you build<br />

powerful and effective relationships that seek the<br />

good of others as well as the good of your church.<br />

Like any healthy and trusting relationships, getting<br />

to know your neighborhood will take time. So, relax<br />

and get ready to experience your community in an<br />

entirely new and exciting way!<br />

Why Study My <strong>Community</strong>?<br />

As you examine your community more closely, the<br />

people you are seeking to serve will begin to emerge.<br />

When you take time to listen to God and to your<br />

neighbors, you can more clearly identify:<br />

o WHO are you called to serve<br />

o WHERE God is already at work<br />

o WHAT their greatest needs are<br />

o HOW your church will help meet those needs<br />

The results can be astounding and last a lifetime by<br />

building relationships that are mutually beneficial and<br />

capable of addressing real community needs. These<br />

relationships are used as a way to make disciples and<br />

advance the Great Commission.<br />

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SEED TO OAKS<br />

DID YOU KNOW?<br />

Our online workbook is designed for you and your team to<br />

keep all of your study findings in one place.<br />

A good community study will take you and your team<br />

approximately three months from start to finish<br />

(sometimes more depending on the size of your<br />

community).<br />

You arlready know many of the people in your community<br />

that would be willing to come alongside you to you learn<br />

more about the area.<br />

Often the best part of conducting a community study is<br />

the satisfaction of knowing that you are equipping your<br />

church to do the work of the Kingdom.<br />

Your Goal is to BUILD<br />

The main emphasis of this study is to BUILD<br />

Relationships. The journey will help your church<br />

and community BUILD:<br />

B – Build Relationships<br />

U – Understand each other<br />

I – Identify People’s Gifts and Passions<br />

L – Look for Needs, Wants, Dreams<br />

D – Develop strategic and ministry plans<br />

Build Relationships<br />

Nothing happens outside of relationships.<br />

<strong>Community</strong> relationships are established and<br />

strengthened by listening and talking to one<br />

another. Real relationships cultivate a stronger<br />

sense of belonging and identification within the<br />

community. Seeking community input as we learn is<br />

an essential part of identifying people’s passions<br />

and potential. You will see that these relationships<br />

ultimately lead to collaborations that build energy<br />

and excitement toward organized action and gospel<br />

advancement.<br />

Understand Each Other<br />

To ensure your church is addressing issues of real<br />

importance within your neighborhood, you must get<br />

to know the community and how they perceive your<br />

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COMMUNITY STUDIES MANUAL<br />

Your Motives Matter<br />

Trying to get to know your community with wrong motivations will short-circuit your relationship, and you will find<br />

yourself with an empty study that poorly reflects the soul of your community. The following motivations will<br />

ultimately serve as a barrier to knowing the people in your community.<br />

We Want Comfort - We want to find the easiest ways to reach the community because we fear hard work. If this is<br />

our motive we will sacrifice community if and when it becomes inconvenient. We will come across as controlling,<br />

demanding or dissatisfied and others will feel like objects, not companions or friends. God wants us to obey His<br />

call to reach every man, woman, and child with the gospel. This isn’t always the easiest call to answer.<br />

We Want Recognition - We want our church to be known, invited and acknowledged as the most important church<br />

in our community. We fear being overlooked. If this is our motive we will sacrifice growing together with our<br />

community. If and when we disagree we will come across as opinionated and domineering and others will feel<br />

patronized and disrespected. Our ultimate goal is for God’s name to be recognized through sacrificial service.<br />

We want Power - We want our church to be successful at everything it does and we want to be the only ones who<br />

lead the way. We fear being told what to do. If this is our motive we will sacrifice intimacy and mutually helpful<br />

community. Others will feel ignored and unappreciated. We will come across as cold and distant, even aggressive<br />

and argumentative.<br />

church. To see your church through the community’s eyes is a<br />

tremendous tool for addressing cultural and/or perception barriers.<br />

It is also necessary for building effective relationships, developing<br />

the type of ministries the community really needs and wants, and<br />

creating opportunities that are in alignment with the community’s<br />

culture.<br />

Look for Needs, Wants and Dreams<br />

To identify and address real struggles in your church’s<br />

neighborhood you must allow community members to inform your<br />

church’s vision by asking them how they would like you to best love<br />

residents of the community. Supporting people’s passions and<br />

desires to improve their own community is powerful. Assisting<br />

others in making their dreams come true when their dreams are in<br />

alignment with God’s will is a beautiful gift.<br />

Always ask people in<br />

your community, “How<br />

can we help you?” and<br />

don’t worry about who<br />

gets the credit.<br />

- Eric Swanson<br />

Develop Strategic and Ministry Plans<br />

Implementing plans that build upon the strengths and needs of the<br />

community will allow you to have more impact with less guesswork<br />

and more accuracy when making long-term ministry investments.<br />

Identifying community trends allows you to address more than just<br />

community crises by making long-term differences in the lives of the<br />

people who live there.<br />

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SEED TO OAKS<br />

02<br />

Step Two: Build the<br />

Right Team<br />

(Role of the Study Coordinator)<br />

As each has received a gift, use it to serve one another, as good<br />

stewards of God's varied grace. – 1 Peter 4:10<br />

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COMMUNITY STUDIES MANUAL<br />

Building Public Trust as a Team<br />

Cultivating trust on behalf of your church relies on building the right team for your study. Initial impressions<br />

will leave a lasting imprint, and your first connections are important. Building trust can be a simple process,<br />

but it isn’t easy, even for the very best teams.<br />

As you are selecting team members, remember they will be the first point of contact that many in your<br />

surrounding area will have with your church. Because of this, we encourage you to choose deacon quality<br />

leaders to assist the study. As you reflect on who should join the team, consider the following 5 key<br />

attitudes to guide your selection.<br />

5 Team Attitudes that Build<br />

Trust<br />

1. They Focus on Principles over Processes. Processes are important. This<br />

manual outlines a process. However, processes don’t give guidance<br />

when new situations arise. Select team members who can operate out of<br />

these core community principles:<br />

o God is already at work in your <strong>Community</strong>.<br />

o The community is defined not by problems but by potential.<br />

o Effective ministry builds on people’s strengths.<br />

o We do ministry with people, not to people.<br />

2. They Are More Connected than They Think – This idea invites the team to<br />

define their notion of relationship to include everyone in the community.<br />

To aid your church in being a servant in the community requires an<br />

expansive view of relationships and possibility. The reality is that<br />

relationships within the community are endless.<br />

3. They Know that It’s Not About Them – Many teams and churches are selfabsorbed.<br />

Not this team. This team should be designed to help others<br />

the best they can. If the study becomes about you, the power of getting<br />

to know the other person and their perspective has been missed.<br />

The first responsibility<br />

of a leader is to define<br />

reality. The last is to<br />

say thank you. In<br />

between the two, the<br />

leader must become a<br />

servant.”<br />

- Max DePree<br />

4. They are Curious about Others – This team’s purpose is discovery. If your<br />

team is curious about the community they will always be poised to learn,<br />

create connections, and influence positively.<br />

5. They Realize the Value of Time – Believing that you must build all these<br />

relationships in a three-month period is unrealistic. This is a longerterm,<br />

shared journey that will last for many years to come.<br />

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SEED TO OAKS<br />

Practical Do’s and Don’ts for your<br />

Team Members<br />

Team Do’s<br />

o Be willing to ease into deeper conversations with<br />

community leaders and representatives.<br />

o Understand that some questions can be too aggressive for<br />

a new relationship.<br />

o Give the community time to warm-up. Neighbors may feel<br />

uncomfortable talking with someone who they have never<br />

met.<br />

o Listen carefully to the responses you receive from your<br />

community and follow-up with questions to dig deeper.<br />

o Be prepared for unexpected answers to your questions.<br />

o Aim for a real conversation with the community, one that is<br />

two-sided and mutually beneficial.<br />

Team Don'ts<br />

o Don’t be afraid of vulnerability and opening up.<br />

o Don’t push the community if they are not responding<br />

quickly. Continue taking small steps towards them and<br />

keep cultivating friendships with community members.<br />

o Don’t give up if there are awkward moments along the way.<br />

o Don’t forget that you may be asked questions too and you<br />

will need to answer them in return.<br />

Maximize your<br />

Success<br />

Focus on working and building<br />

cooperation with your church’s<br />

established channels of ministry.<br />

Which ones are best suited to join you<br />

in this effort? How will you gain their<br />

corporation, trust and respect?<br />

o Sunday Services<br />

o Worship Ministry<br />

o Sunday School<br />

o Small Groups<br />

o Children’s Ministry<br />

o Men’s Ministry<br />

o Women’s Ministry<br />

o Outreach Ministry<br />

o Others<br />

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COMMUNITY STUDIES MANUAL<br />

Building the best volunteer team<br />

possible is important to the<br />

success of your study. You want<br />

to select individuals who have<br />

demonstrated:<br />

§ Biblical Character<br />

§ Ability to work on a team<br />

§ Expertise in the area of<br />

needed leadership<br />

The Key Team Leaders<br />

The six roles below highlight the most important<br />

leadership positions needed to succeed at<br />

studying your community. For smaller churches,<br />

members of the leadership team will likely fulfill<br />

one or more roles. For larger churches, the<br />

leadership team may determine that additional<br />

roles, not mentioned here, are needed. Some of<br />

these roles may not be necessary, if you choose<br />

not to use the recommended methods outlined<br />

in this manual.<br />

Team Member #1: Pastor<br />

The Pastor’s role in the study is the least active,<br />

but it is very important. The Pastor must<br />

understand the need for a community study and<br />

affirm and bless the process and efforts,<br />

recognizing the long-term and lasting direction<br />

the study will provide. The Pastor will identify the<br />

Study Coordinator before planning begins. The<br />

Pastor will also communicate the findings of the<br />

study from the pulpit and give the congregation a<br />

new lens through which to view their surrounding<br />

neighborhood by casting a vision for a new, more<br />

poignant relationship with their immediate<br />

community.<br />

Top Responsibilities:<br />

o TBD<br />

o TBD<br />

Team Member #2: The Study Coordinator<br />

Study Coordinator is responsible for appointing<br />

individuals to serve on the <strong>Community</strong> Study Team.<br />

They will plan and coordinate the community study by<br />

providing direction for the team, encouraging team<br />

members, and maintaining momentum for the study.<br />

They will work with the other team members to<br />

produce a summary of their findings. They will<br />

communicate both findings and challenges<br />

throughout the three-month process and assimilate<br />

the findings into a final narrative.<br />

This person should be:<br />

o administrative<br />

o organized<br />

o thorough<br />

o encouraging<br />

o self-motivated<br />

o well-connected<br />

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SEED TO OAKS<br />

o analytical in nature<br />

o proficient with computers<br />

o familiar with basic research<br />

techniques<br />

The Statistician works closely with the<br />

community Study Coordinator. He or she<br />

is also responsible for managing<br />

volunteers who they personally recruit<br />

for the project.<br />

14<br />

From whom the whole body, joined and held together by<br />

every joint with which it is equipped, when each part is<br />

working properly, makes the body grow so that it builds<br />

itself up in love. Ephesians 4:16<br />

The Study Coordinator reports to the Senior Pastor with monthly<br />

and sometimes real-time updates on the team’s progress and<br />

significant findings. The Coordinator also relates closely with their<br />

Seed to Oaks Strategist.<br />

Top 3 measurable priorities:<br />

o Recruitment of a team of 4-6 people<br />

o Follow the <strong>Community</strong> Study <strong>Manual</strong><br />

o Produce a findings report using the online workbook provided<br />

Team Member #3: The Statistician<br />

The Statistician’s role and responsibilities are outlined in full in<br />

Step Three of this manual.<br />

The Statistician’s role is to research the demographic<br />

characteristics of the neighborhood and compile data to provide a<br />

clear picture of the surrounding area. Specifically, the statatician<br />

will research articles and newsletters, procuring maps, and analyze<br />

the demographics of the area.<br />

This person should be:<br />

Top measurable priorities:<br />

o Research and categorize all<br />

statistics for the community<br />

study<br />

o Record all findings in Step Three<br />

the Online <strong>Community</strong> Study<br />

Workbook<br />

o Procure all community maps and<br />

documents and save them (an<br />

electronic Dropbox is provided).<br />

Team Member #4: The Observer<br />

The Observer’s role and responsibilities<br />

are outlined in full in Step Four of this<br />

manual.<br />

The Observer ‘s responsibilities include<br />

spending time surveying the<br />

neighborhood by walking and driving the<br />

streets while identifying patterns and<br />

details that are particular to the area.<br />

They will also compile a list of other<br />

churches and non-profits that are<br />

already at work in the community. They<br />

will spend time prayer- walking and will<br />

record their observations. They will also<br />

document onging works in work in the<br />

area.<br />

This person should be:<br />

o prayerful<br />

o sensitive to God’s leading and<br />

revealing<br />

o attentive<br />

o patient<br />

o have an eye for visual details


COMMUNITY STUDIES MANUAL<br />

The Observer works closely with the community<br />

Study Coordinator. He or she is also responsible<br />

for volunteers who they will personally recruit<br />

for the project.<br />

Top measurable priorities:<br />

o Spend time observing the community,<br />

according to the categories delinated in<br />

Step Four of this manual<br />

o Record all findings in Step Four of the<br />

Online <strong>Community</strong> Study Workbook<br />

o Procure and archive community<br />

documents (an electronic Dropbox is<br />

provided).<br />

Team Member #5: The Resident<br />

The Resident’s role and responsibilities are<br />

outlined in full in Step Five of this manual.<br />

The Resident serves a unique role in this study.<br />

He or she should live in the neighborhood that is<br />

being studied. The Resident will review the<br />

information that is acquired and provide a lens<br />

through which we will interpret the entire study.<br />

They will also lead a survey of the study area,<br />

which when analyzed, will identify themes,<br />

outlooks, and opinions of those who live within<br />

the area.<br />

This person must:<br />

o live within the study area<br />

o be well networked<br />

o be friendly<br />

o be intuitive<br />

o be organized<br />

o be relational<br />

o be observant<br />

o be discerning<br />

The Resident reports to and works closely with<br />

the community Study Coordinator. He or she is<br />

also responsible for volunteers who they will<br />

personally recruit for the project.<br />

Top measurable priorities:<br />

o Spend time shopping, eating, hanging out,<br />

serving, and worshiping in the community<br />

o Describe the culture of the community<br />

according to the instructions detailed in<br />

Step Five of this manual<br />

o Coordinate with Small Groups/Ministry<br />

Teams/Sunday School to conduct a<br />

neighborhood survey<br />

o Answer the questions and record all findings<br />

in Step Five of the Online <strong>Community</strong> Study<br />

Workbook<br />

o Procure and archive community documents<br />

related to community culture (an electronic<br />

Dropbox is provided).<br />

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SEED TO OAKS<br />

Team Member #6: The Interviewer<br />

The Interviewer’s role and responsibilities are outlined in full in Step<br />

Six of this manual.<br />

The Interviewer is on the front lines of relationship building within<br />

the study area. He or she will schedule conversations with 8-12<br />

people who are key leaders and influential people with knowledge of<br />

the area.<br />

EFFFECTIVE, PRINCIPLED LEADERS<br />

ARE:<br />

o<br />

o<br />

Spiritually Mature<br />

Continually Learning<br />

He or she will also identify key church members who can network<br />

among community members and promote these conversational<br />

intervews.<br />

This person should be:<br />

o friendly<br />

o approachable<br />

o a good listener<br />

o well networked<br />

o discerning<br />

o interested in beginning to build relationships<br />

o<br />

o<br />

o<br />

o<br />

o<br />

o<br />

o<br />

Service Oriented<br />

Radiate Positive Energy<br />

Believe in Other People<br />

Lead Balanced Lives<br />

View Life as an Adventure<br />

Productive in New and<br />

Creative Ways<br />

Exercise Self Care<br />

The Interviewer reports to and works closely with the community<br />

Study Coordinator. He or she is also responsible for volunteers who<br />

he or she will personally recruit for the project.<br />

Top measurable priorities:<br />

o Before having <strong>Community</strong> Conversations, submit a list of<br />

potential people intended to be visited<br />

o Have conversations with 8-12 influential community<br />

memebers and record relevant notes.<br />

o Record all findings in Step Six of the Online <strong>Community</strong><br />

Study Workbook<br />

o Procure and archive community documents collected during<br />

conversations (an electronic Dropbox is provided).<br />

DID YOU KNOW?<br />

Our google doc workbook is designed<br />

with each team member in mind? They<br />

can record all their findings in one place,<br />

making it easier to compile all the<br />

community information.<br />

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COMMUNITY STUDIES MANUAL<br />

03<br />

Step Three: Learn<br />

the <strong>Community</strong><br />

(Role of the Statistician)<br />

Sitting down, Jesus called the Twelve and said, “Anyone who<br />

wants to be first must be the very last, and the servant of all.”<br />

Mark 9:35<br />

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SEED TO OAKS<br />

Three Ways to Learn the<br />

<strong>Community</strong><br />

1 - Demographics – The most important source of demographic data is the US<br />

Census Bureau. The Census Bureau conducts an official count of the people in<br />

the US and collect demographic data, including race, ethnicity, gender, age,<br />

education, profession, occupation, income level, and marital status. These data<br />

identify the socio-economic realities of your search area, including population<br />

density, poverty rates, living standards, and literary levels. These data will help<br />

your church understand what is happening in your community. Demographic<br />

data also help the Resident refine the questions for door-to-door community<br />

surveys (Step Six). Your role is to research these data through various online<br />

sources and record them in the online workbook:<br />

o<br />

o<br />

o<br />

www.statisticalatlas.com<br />

www.city-data.com<br />

www.census.gov<br />

2 - Maps – Capitizing on internet-based mapping tools has become a key<br />

strategy for analyzing and communicating issues within a community. In<br />

mapping your own community and reflecting on the issues that they illuminate,<br />

you can develop and advocate for solutions.<br />

Overview<br />

Researching and accurately telling your community’s<br />

story has the power to awaken curiosity and<br />

compassion both within your church and the<br />

community at large. We are not interested in simply<br />

gathering data. Rather we are interested in<br />

researching strategic data and people, which will<br />

work together to help your church initiate action as<br />

a servant within the community.<br />

Where to Focus Your Research<br />

When embarking on a community study, defining the<br />

geographic and community boundaries is very<br />

important. One of the first and most important<br />

steps in the process is to define the geographic<br />

location that will be your area of study. There are<br />

several options when setting the boundaries of your<br />

study.<br />

We recommend the focus of your study to be the<br />

neighborhood immediately surrounding your church<br />

building’s location.<br />

However, there are a few other options:<br />

o The <strong>Community</strong> where most members live<br />

o Zip Code as boundary<br />

o County Line as boundary<br />

o Census Track as boundary<br />

o 1 Mile Radius<br />

Creating a <strong>Community</strong> Profile<br />

A <strong>Community</strong> Profile is a summary of baseline<br />

conditions and trends in a particular area. It<br />

establishes the context for assessing potential<br />

impacts and ministry decision making.<br />

Creating a <strong>Community</strong> Profile is important because it<br />

begins to provide basic answers to the four primary<br />

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COMMUNITY STUDIES MANUAL<br />

Maps can be obtained online and can be customized to your area by noting<br />

landmarks, major traffic routes, gathering places, public spaces, businesses,<br />

schools, government agencies, non-profits serving the area, places of worship,<br />

and district lines. Your role is to research these data through various online<br />

sources and archive them in the online Dropbox:<br />

o www.statisticalatlas.com<br />

o www.communitycommons.org/maps-data/<br />

3 - Existing <strong>Community</strong> Documents – A lot of information about your<br />

community may already exist. Neighborhood publications, articles about the<br />

community in local newspapers, and newsletters from other non-profits that<br />

serve the area can be helpful when trying to establish connections and the<br />

importance of what is found. In addition, you can typically find reports<br />

procured by local city or government departments on their websites. Consider<br />

searching public health, economic development, housing, and social services<br />

departments. Your role is to identify and archive these documents in the<br />

online Dropbox.<br />

u<br />

questions that are the essence of your study. Again,<br />

they are:<br />

• WHO are you called to serve?<br />

• WHERE is God already at work?<br />

• WHAT are their greatest needs?<br />

• HOW will your church help meet those needs?<br />

Completing the <strong>Community</strong> Profile is ultimately a<br />

team effort, but it is the role of the Statistician to<br />

discover the initial data. Once these data are<br />

collected, you will find that it informs and<br />

illuminates all the other aspects of a successful<br />

community study.<br />

The information you collect will be used to:<br />

o Paint a <strong>Community</strong> Portrait (Step Four)<br />

o Conduct <strong>Community</strong> Surveys (Step Five)<br />

o Identify who to talk to (Step Six)<br />

o Identify your church’s gifts that are most<br />

relevant to <strong>Community</strong> Needs (Step Seven)<br />

What You are Looking For<br />

The goal of your research is to develop the most<br />

accurate profile of the community possible.<br />

What You Need to Assertain about the People in<br />

the <strong>Community</strong>:<br />

o Faith<br />

o Values<br />

o Lifestyles<br />

o Quality of life<br />

o Areas of need and concern<br />

What You Need to Determine about the<br />

<strong>Community</strong> Itself:<br />

o Boundaries<br />

o Organization<br />

o Various groups within the community<br />

o Facilities<br />

o Resources<br />

o Relationships<br />

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SEED TO OAKS<br />

<strong>Community</strong> Profile<br />

Exercise<br />

This is the beginning of an<br />

exercise that should never end.<br />

At this moment, the question is:<br />

“What have you learned so far<br />

about the people in your<br />

community?”<br />

Building a solid community profile begins with<br />

reflecting on your own church community and<br />

moves outward from there.<br />

Take 60 minutes to complete this 3-part exercise<br />

adapted from Dave Andrews course Compassionate<br />

<strong>Community</strong> Work:<br />

Part 1: What Kind of Church are You?<br />

Are there any distinctive characteristics of your<br />

church? See the workbook for a llist of<br />

characteristics.<br />

It is important to include specific stories behind<br />

these general descriptors by answering the<br />

following questions:<br />

1. What is the history of your church<br />

community?<br />

2. What are the significant events that have<br />

changed it?<br />

3. What are the various groups in your church<br />

community?<br />

DID YOU KNOW?<br />

Our <strong>Community</strong> Study online workbook has this exercise in it<br />

and is designed so that you can keep all your information in<br />

one place.<br />

4. What are the major issues your church is<br />

dealing with?<br />

5. How is your church likely to change in the<br />

future?<br />

Part 2: What Kind of Locality are You In?<br />

Are there any other distinctive characteristics of<br />

your community study locality? See the workbook<br />

for a llist of characteristics.<br />

It is important to include specific stories behind<br />

these general descriptors by answering the<br />

following questions:<br />

1. What is the history of your local community?<br />

2. What are the significant events that have<br />

changed it?<br />

3. What are the various groups in your local<br />

community?<br />

4. What are the major issues your local<br />

community is dealing with?<br />

5. How is your local community likely to change in<br />

the future?<br />

Part 3: What kind of similarities and<br />

difference exist between your church and<br />

its community at large?<br />

What are the similarities and differences between<br />

your church community and your local community.<br />

1. Does your church reflect the demographics of<br />

people in your local community?<br />

2. How does the age profile of your church<br />

compare to that of its community?<br />

3. How does the socio-economic status of your<br />

church members compare to that of local<br />

residents?<br />

4. How does the ethnic profile of your church<br />

compare to the community?<br />

5. Are there any other similarities or differences<br />

between your communities?<br />

6. What do these similarities or differences<br />

between your communities signify?<br />

Be sure to record your reflections in your workbook.<br />

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COMMUNITY STUDIES MANUAL<br />

04<br />

r<br />

Step Four: Paint a<br />

Portrait<br />

(Role of the Observer)<br />

Jesus went through all the towns and villages, teaching in their<br />

synagogues, proclaiming the good news of the kingdom and<br />

healing every disease and sickness. – Matthew 9:35<br />

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SEED TO OAKS<br />

A Good Observation Helps<br />

People to See<br />

Observing and surveying the community are essential step for<br />

capturing an accureate profile of the community.<br />

What do we mean by “observation?”<br />

Direct observation is the practice of examining or watching places,<br />

people, or, activities without interfering or participating in what’s<br />

going on. The observer is the proverbial “fly on the wall”, often<br />

unidentified, who does nothing but watch and record what she sees<br />

and/or hears.<br />

A direct observation to see how people use a public park, for<br />

instance, might consist of one or more observers simply sitting in<br />

one place or walking around the park for several hours, or even<br />

several days.<br />

Observers might revisit an area during different times of day, on<br />

different days, or at different times a year, in order to understand as<br />

much as possible of what goes on in the park. They might<br />

occasionally ask questions of people using the park, but in as lowkey<br />

and unobtrusive a way as possible, not identifying themselves<br />

as researchers.<br />

What should you observe and<br />

record?<br />

That depends on the questions you’re<br />

trying to answer, but some basics<br />

include:<br />

1. The time of day, week, and year.<br />

2. A description (age, race/ethnicity,<br />

gender, clothing style, etc.) of any<br />

people involved.<br />

3. The activities, events, and/or places<br />

or circumstances observed, and a<br />

description of each.<br />

4. The nature of interactions among<br />

people.<br />

5. People’s apparent attitudes toward a<br />

place, situation, activity, or event –<br />

positive or negative, happy,<br />

confused, angry, disappointed, etc.<br />

6. A description of the physical<br />

environment you are in.<br />

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COMMUNITY STUDIES MANUAL<br />

We encourage you to make observations of the following six key<br />

areas of community life. When combined, these six areas will give<br />

you a fuller and more robust picture of your community.<br />

Market - <strong>Community</strong> and Commerce. The Market is the place where<br />

people gather in large or small groups, socialize, advocate for<br />

causes, buy and sell products, refresh themselves, engage in civic<br />

and political activities, as well as dance and hold festivals. The<br />

Market is characterized by both interaction and exchange. These are<br />

the places where “the people” are. Where will you go to observe<br />

your community’s market?<br />

Examples of places to observe might include: your public park,<br />

shopping center, farmer’s market, community center, grocery store,<br />

local bar, etc.<br />

Police and Government - Government, Law, Authority, Politics. This<br />

area refers to anything in the community where power is central.<br />

You observe these areas to gauge the presence of both local and<br />

municipal governments, as well as police presence. These powers<br />

are present in every community- they can be positive or negative.<br />

Vocations in this area include politicians, judges, governors, lawyers<br />

Without an accurate<br />

community study, a<br />

ministry may reflect<br />

the church’s interests<br />

more than the<br />

community’s real<br />

needs, wants, and<br />

dreams.”<br />

DID YOU KNOW?<br />

Our <strong>Community</strong> Study online workbook includes<br />

this study, and is designed so that you can keep all<br />

your information in one place.<br />

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SEED TO OAKS<br />

and police. Where will you go to look for the role of police<br />

and government in your community?<br />

Examples of places to look might include:<br />

o Newspaper articles on injustice, corruption, or<br />

stories of police heroes, etc.<br />

o Public meetings, such as the PTA and the<br />

Neighborhood Association. You can also check<br />

your Public Library for a list of community<br />

meetings.<br />

o Where do you see police present? Is there a<br />

stronger presence in particular neighborhoods or<br />

areas, at ballgames or at community events,<br />

festivals?<br />

o How do the police interact with the public? Are<br />

interactions personal, impersonal, aggressive,<br />

militant?<br />

When observing, be attentive to the following: presence,<br />

reputation, influence, attitudes of law enforcement,<br />

political leanings, etc.<br />

Temple - Religion. Where God meets man. The Temple<br />

shapes your community in more private ways. The<br />

narrative of the community is not just rooted in its<br />

history, but more so in its origins. Though religion can be<br />

a bond, increasing unity within a group, it can also create<br />

division between groups. Where will you go to observe<br />

your community’s Temple?<br />

Start by making a list of:<br />

o Evangelical churches<br />

o Other religions<br />

o Houses of worship<br />

Write a brief description of:<br />

o Other religions worshipped<br />

o Religious values or spiritual climate<br />

o Interactions between religious groups<br />

Factory - Vocation and industry. One of the first things<br />

we ask people is what they do. Work and worth as well as<br />

industry and identity, are very closely related in American<br />

culture. Where people work and what they do can give<br />

24


COMMUNITY STUDIES MANUAL<br />

Pay careful attention to yourselves and to all the flock,<br />

in which the Holy Spirit has made you overseers, to care<br />

for the church of God, which he obtained with his own<br />

blood. Acts 20:28<br />

you a lens through which to view the overall community. The factory<br />

brings people together who are not naturally linked by affinity,<br />

religion, and geography but who have a common central identity<br />

around what they put their hands and mind to. Where will you go to<br />

observe your community’s Factory?<br />

Examples of places to observe might include: Your community’s largest<br />

employer and business associations. Also consider making a list to<br />

identify major local industries and common occupations in your area.<br />

Home - Family and tradition, intimacy. Entry into the home is an<br />

opportunity for hospitality and to learn on a more personal basis<br />

what people accept as true about their own story. The home is a place<br />

where there is ownership. Generational and family traditions and<br />

relationships are built and handed down within this private arena.<br />

This is often the safest and more secure sphere of life. Lessons about<br />

how to be and who to be are often taught here. To best understand<br />

the heartbeat of a community, you must assess where and how people<br />

live. Where individuals have ownership in their personal sphere of life<br />

lends understanding into many factors. Where will you go to observe<br />

your community’s Home?<br />

Examples of ways to observe the Home might include an overall<br />

housing observation and how it affects family life and traditions. Take<br />

a drive and make notes on the following:<br />

o Are there single-family homes,<br />

apartments, condos?<br />

o Is the residential area mixed use<br />

(business and residential, or all<br />

residential)?<br />

o Are the homes close to each other?<br />

o Are the homes old, new, or do they<br />

need restoration?<br />

o Are there parks and space present<br />

for recreation and rest?<br />

o Do you see people out in their<br />

yards, sitting on porches, hanging<br />

out?<br />

Pathways - Connectivity and incidental<br />

contact. Pathways are by definition a<br />

course or direction in which a person or<br />

thing is moves. Your community is full of<br />

established pathways, some more<br />

travelled than others. Pathways limit (or<br />

expand) one’s experience and shape one’s<br />

perception of a community. For example,<br />

when a person bikes to work instead of<br />

driving, they make more connections with<br />

the community in multiple aspects.<br />

Pathways can help us make sense of a city<br />

by dividing it into more manageable<br />

“areas.” However, pathways also have the<br />

power to divide. Pathways have great<br />

impact on whom you see on a regular basis<br />

and how much incidental contact you have<br />

with others. Where will you go to observe<br />

your community’s Path?<br />

Examples might include sidewalks, roads,<br />

railroad tracks, intersections of<br />

neighborhoods, and alleys.<br />

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05<br />

Step Five: Listen<br />

Before You Love<br />

(Role of the Resident)<br />

Whatever you have learned or received or heard from me, or seen<br />

in me—put it into practice. And the God of peace will be with you.<br />

Philippians 4:9<br />

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COMMUNITY STUDIES MANUAL<br />

The Benefits of Listening<br />

o You’ll gather critical facts before<br />

making decisions<br />

o You can uncover underlying issues<br />

o You will have more successful<br />

interpersonal relationships<br />

o You avoid trivial conversation<br />

o You’ll recognize the contributions<br />

of others<br />

Listening to Our <strong>Community</strong><br />

We listen to people around us to better understand<br />

their stories and culture. We want to learn from<br />

others in the community so we can value and affirm<br />

what is good, challenge what is wrong, and present<br />

the gospel in a relevant way.<br />

The Resident’s Unique Role<br />

The Resident is in a unique position as he/she can<br />

connect the dots as we bring all of the collected<br />

information together. The unique lens through<br />

which the Resident can view community<br />

information is invaluable Becaue they have already<br />

made connections with friends and neighbors and<br />

they understand the unspoken and underlying<br />

realities of the neighborhood.<br />

DID YOU KNOW?<br />

Our online workbook will help each team member keep all of<br />

their information gathererd in one place.<br />

To share what they know, the Resident should take<br />

time to answer the following questions to give the<br />

study team a backdrop to compare and contrast<br />

the information they are gathering.<br />

General Questions for the Resident<br />

1. What has been happening in this area that<br />

people are talking about? Are there<br />

controversies in which neighborhood groups<br />

have been active?<br />

2. Has there been anything that has divided the<br />

area?<br />

3. Has any collective action been successful or<br />

unsuccessful?<br />

4. How much do people know about other<br />

neighborhoods?<br />

5. Are there organizational ties to specific other<br />

neighborhoods?<br />

6. What are the names of the organizations active<br />

in the area?<br />

7. Are there identifiable leaders in the<br />

neighborhood?<br />

8. Are they representative of the area?<br />

9. What are the characteristics of “good leaders”?<br />

10. Is there any issue or problem where you<br />

organized a group effort and influenced others<br />

in some common action?<br />

11. How about your own role in community<br />

activities? Which activities do you do the most?<br />

The Role of <strong>Community</strong> Surveys<br />

A door-to-door household survey can help your<br />

church better understand the view points of real<br />

residents of the community. It can provide valuable<br />

information about the quality of life, prevalent<br />

attitudes, general worries, and acceptable<br />

pathways for church service. It can also provide<br />

information on community perceptions about what<br />

is most needed and what the real issues areinformation<br />

that sometimes falls outside the<br />

purview of traditional or census data.<br />

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SEED TO OAKS<br />

The Top Questions to Ask and Why<br />

The types of questions you ask, and how you ask<br />

them, are very important when completing your<br />

survey. The most effective questions will be stated<br />

warmly and positively. No one wants to share their<br />

concerns to a stranger knocking on their door.<br />

However, with the right questions, you can build<br />

trust quickly and collect the information you need<br />

to better understand the community. We<br />

recommend simply asking these four questions:<br />

1. How long have you lived in this community?<br />

This gives clues to how far back the resident’s<br />

experience has been in the community.<br />

2. What do you like best about this<br />

community? What makes this a good place to<br />

live? This gives clues to where God is already at<br />

work in the community.<br />

3. What are one or two changes you would like to<br />

see that could make life better in this<br />

community? This gives clues to what are the<br />

greatest felt needs.<br />

4. Do you have any ideas about ways a caring<br />

church could make a difference in<br />

this neighborhood? Or can you share a story<br />

about a time when people in<br />

this neighborhood helped one another out? This<br />

gives clues to acceptable pathways for service.<br />

Breaking Through the Fear<br />

Barrier<br />

Don't forget that it's normal. When you are fearful or<br />

insecure, remind yourself that you're simply feeling what<br />

most other people experience. Fear is a normal feeling,<br />

and we all experience it at times.<br />

Feel the Fear—But Do It Anyway. The best way to get over<br />

fear is to walk directly into it. It takes courage but we know<br />

God is for us! Walking into fear is never as bad as you think<br />

it’s going to be.<br />

Be Willing to Stretch Beyond Your Comfort Zone. Most<br />

people avoid discomfort. If you want to get to the next<br />

level of loving your community, you’ve got to be<br />

comfortable being uncomfortable—just for a short time.<br />

Short-term discomfort for long-term Kingdom<br />

advancement will please God.<br />

Take Decisive Action. You’ve got to take action. Serving<br />

your community starts with a decision. Once you make a<br />

decision to serve, it’s time to commit to doing whatever it<br />

takes to make it happen.<br />

It’s about saying YES to what’s possible for you, your<br />

church, and your community.<br />

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COMMUNITY STUDIES MANUAL<br />

How to Conduct Your <strong>Community</strong> Survey<br />

Recruit Your Survey Group<br />

To recruit your survey group, consider groups that already exist in<br />

your church, such as Bible Study groups, small groups or Sunday<br />

School. You are looking for a group of 15-20 people (the more the<br />

better) who will be split into pairs.<br />

Decide how many people are going to be surveyed. We recommend<br />

that your volunteers survey between 100-150 homes. This will give<br />

you an adequate sample of the area.<br />

Create a draft of the full survey. Included on your Google Doc is a<br />

sample survey. Be sure to include the 4 questions we have listed<br />

above.<br />

Map out <strong>Community</strong> Routes. When choosing your survey area, be<br />

sure to select different pockets of the neighborhood to get a good<br />

sampling of the overall community.<br />

Schedule a day. When you choose the day, be sure to give your team<br />

a three-hour block within to operate. Meet with them before they<br />

begin their route. Use this time to pray and explain all instructions.<br />

Give volunteers 1.5-2 hours to complete their survey route and then<br />

meet with them at the end to debrief and make notes as to common<br />

responses before you collect the survey forms.<br />

Decide who will ask the questions. It may be helpful to practice<br />

asking the questions out loud to one another to gain comfort with<br />

the questions and the manner in which you will ask them. Once you<br />

have practiced, decide which person will ask the questions. The<br />

other person will listen for responses and, once the dialogue is<br />

complete, he/she will use a separate survey sheet for each person<br />

asked and write down the answers before moving on to the next<br />

house.<br />

Tabulate your results. Once the surveys are complete and the team<br />

has debriefed, sort through the surveys and compile a list of<br />

common themes that have surfaced.<br />

Interpret your results. Your Seed to Oaks Strategist will help you<br />

interpret the data you have collected, and discuss how these data<br />

provides insight into your community.<br />

Plan future actions.<br />

This is the fun part- alongside your Seed to Oaks Strategist you can<br />

begin to dream about the ways your survey results can inform and<br />

impact future ministry decisions that your church may make.<br />

Did You Know?<br />

Heidi Unruh, in her <strong>Community</strong> Study<br />

Guide, provides the following<br />

suggestions for conducting<br />

community surveys:<br />

o<br />

o<br />

o<br />

Be sure to identify yourself as a<br />

member of your church and let the<br />

person know that you are asking<br />

these questions to gain deeper<br />

insight into community where your<br />

church is placed.<br />

If someone sends signals that he/she<br />

is uncomfortable or doesn’t want to<br />

participate- that’s OK. It is more<br />

important to be loving and make a<br />

positive connection than to collect<br />

your survey answers. It’s ok to not<br />

complete your questions and simply<br />

thank them for their time and move<br />

on.<br />

Remember that the primary reason<br />

for this survey is to gain information,<br />

NOT to recruit people to church or<br />

convert them. Be careful to not give<br />

off the impression that you are there<br />

to proselytize.<br />

o Be sensitive to the spiritual and<br />

physical needs of those you are<br />

surveying. You can offer to help if<br />

immediate needs arise, but DO NOT<br />

fail to keep your promises. If you<br />

offer help or assistance it is<br />

important to follow through.<br />

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06<br />

Step Six: Deepen the<br />

Relationship<br />

(Role of the Interviewer)<br />

Dear friends, let us love one another, for love comes from God.<br />

Everyone who loves has been born of God and knows God.<br />

-1 John 4:7<br />

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COMMUNITY STUDIES MANUAL<br />

<strong>Community</strong> Interviews &<br />

Conversations<br />

What are you Seeking to<br />

Learn?<br />

o Who in the community really<br />

wants to make a difference?<br />

One of the very best ways your church can deepen their relationship<br />

with the community is by meeting and talking with key leaders and<br />

everyday residents in the area. We recommend you interview 6-10<br />

people to obtain thourough insight for this study.<br />

Who You Should Interview<br />

When compiling your list of those you want to visit, you should<br />

remember that every community has official and unofficial leaders.<br />

Official Leaders include political leaders, business leaders,<br />

educational leaders, and those who provide health and social<br />

services. They can become important contacts as your ministry<br />

progresses in the future.<br />

Unofficial leaders are people whose opinions heavily influence the<br />

decision makers within the community. They may be described as<br />

the people who “know everyone and everything.” They usually have<br />

the inside scoop. They may also be the people who are involved in<br />

many of the established community activities. Do your best to<br />

identify a few of these important, but often overlooked, individuals.<br />

o What do the people see are<br />

the issues?<br />

o Who are the real leaders?<br />

Consider Interviewing<br />

o Councilman/woman<br />

o Neighborhood Association<br />

o School Principal<br />

o Real Estate Agent<br />

o Business Owner<br />

o Medical Professional<br />

o Local Historian<br />

o Law Enforcement<br />

o Another Church Pastor<br />

o Influencial Residents<br />

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How to Identify the Right <strong>Community</strong><br />

Leaders<br />

There are several types of real leaders in a<br />

community. Your goal is to discover who they<br />

really are:<br />

o Gatekeepers – the person who decides where<br />

someone can “get into” the community. He<br />

or she is usually the chief or informal leader<br />

of the community.<br />

o Caretakers – the person who is the “momma”<br />

or “shepherd” of that community.<br />

o Spokesperson – the unofficial communicator<br />

for all things going on in the community.<br />

o Broker – a networked individual who can<br />

connect you to other people, solve problems,<br />

or find outside help.<br />

How to Prepare for an Individual<br />

Meeting<br />

Select the person you want to engage in<br />

conversation. Then make an appointment<br />

directly or through a trusted person who has the<br />

credentials. Do your best to avoid cold calls.<br />

32<br />

When interviewing, always go to them (in their<br />

office, place of business or public location like a<br />

coffee shop). Be sure to state the length of time<br />

you wish to meet (we recommend half-hour to<br />

one hour). Arrive exactly on time (neither late<br />

nor early) and keep the meeting to the specified<br />

amount of time agreed upon (you can end early,<br />

but never late). Finally, consider refraining from<br />

taking notes during the meeting, but rather take<br />

time to jot them down immediately afterward.<br />

How to Conduct a <strong>Community</strong> Interview<br />

To help you stay focused we encourage you the<br />

following:<br />

Listen – listen actively and attentively to the<br />

person you are visiting. Ask questions that<br />

encourage him/her to share, and listen to their<br />

responses with full attention.<br />

Share – In addition to listening, you need to be<br />

willing to share from your own life and experience.<br />

Be careful, however, to not steer the conversation in<br />

the direction of your passions. The purpose of<br />

sharing a little is to make yourself vulnerable to that<br />

person and build trust. It’s more of a conversation<br />

than an interview.<br />

Affirm – Affirming the individual is crucial to getting<br />

him or her to share at a deeper level. You need not<br />

agree with interviewee to affirm what he/she is<br />

saying. Your countenance, demeanor, response, and<br />

expression on your face communicates whether or<br />

not you are genuinely interested. Frequently nods,<br />

smiles, or responses, such as “great” or “OK” or<br />

“yes,” affirms the interviewee’s contribution to the<br />

conversation.<br />

Challenge – Another essential task is to challenge


COMMUNITY STUDIES MANUAL<br />

the person. This is not something to do in the first<br />

meeting. Yet, it shouldn’t be avoided as the<br />

relationship matures. The goal is to ask clarifying<br />

questions that encourage the person to reflect on<br />

the implications of what they are saying.<br />

Help to Think Through – Getting a person to think<br />

through the implications of the way he or she is<br />

analyzing a problem is important.<br />

What to Talk and Ask About<br />

1. Joys, hopes, likes<br />

2. Issues, concerns, worries<br />

3. Good stories<br />

Discovering a Person’s Concerns, Issues<br />

and Hopes<br />

we have discovered the following to be helpful:<br />

o Aim to make the visit more of a conversation<br />

than an interview.<br />

o Don’t try to cover so much information that you<br />

cram the meeting full.<br />

o Aim to get to know the person and to discover<br />

what he or she really cares about.<br />

o Ask them to share their vision for the<br />

community, to articulate their primary values<br />

or to share where they perceive themselves as<br />

having gifts or skills.<br />

o Ask them to tell a story. One way to encourage<br />

a story is to tell a story yourself (consider<br />

telling the story of your church)<br />

o Ask questions around the person’s concerns,<br />

issues, and worries around his/her interests,<br />

joys, and passions.<br />

Concluding your visit<br />

This information is usually given only after<br />

sufficient trust has been built. Trust can be built<br />

quickly, even within a matter of minutes. However,<br />

Ask the person for a referral and ask he or she if<br />

they would introduce you to the referral.<br />

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SEED TO OAKS<br />

07<br />

Step Seven: Discover<br />

Your Congregation’s<br />

Gifts<br />

(Role of the Interviewer)<br />

For just as each of us has one body with many members, and these<br />

members do not all have the same function, so in Christ we, though many,<br />

form one body, and each member belongs to all the others.<br />

-Romans 12:4-5<br />

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COMMUNITY STUDIES MANUAL<br />

Connecting the Dots<br />

As you identify your congregation’s gifts, two simple but powerful<br />

points become clear:<br />

o Your church has gifts and interests<br />

o Your community has needs, dreams and wants<br />

We discover that God has given each congregation both gifts and<br />

assets to meet the needs, dreams, and desires of others. The goal<br />

of this step is to create a new connection between your<br />

congregation’s assets and the surrounding community. We are all<br />

stewards of God’s gifts. This exercise provides a clearer picture<br />

and understanding of our own gifts. If we can connect our gifts<br />

with the gifts of others we can determine new pathways of service.<br />

Connecting the dots is a simple, yet profound expression of active<br />

stewardship. Ask the following questions:<br />

If your church picked<br />

up and left, how would<br />

the community feel?<br />

Would they weep?<br />

Would anybody even<br />

notice? Would anybody<br />

even care?”<br />

- Rick Rusaw<br />

o How you do see your church meeting the needs of your<br />

community?<br />

o What assets will you use to serve the community around<br />

you?<br />

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SEED TO OAKS<br />

How to Recognize your Assets<br />

When it comes to reflecting on your own congregation, you can take<br />

two divergent paths. The first begins by focusing on your church’s<br />

needs, deficiencies and problems. This is the path most travelled.<br />

Perhaps you see your church as too old, too small, or you that don’t<br />

have enough money (the list can go on and on). However, there is a<br />

second path that focuses on your congregation’s capacities and assets.<br />

This is the direction we recommend. We believe every church has<br />

something powerful to offer their community when they take the time<br />

to reflect on their assets, rather tha their deficits.<br />

YOUR SEED TO OAKS STRATEGIST<br />

WILL HELP:<br />

o<br />

o<br />

o<br />

o<br />

Identify your congregation’s<br />

gifts<br />

Provide possible connections<br />

between your church’s gifts and<br />

community needs<br />

Mercy Ministry or outreach best<br />

practices<br />

To discern potential pathways of<br />

service<br />

The key to serving your community and meeting their needs is to locate<br />

all available church assets and begin to connect them with one another<br />

in way that multiplies their power and effectiveness. We encourage<br />

you to construct a church “map” that highlights opportunity, new<br />

sources of energy, and new possibilities.<br />

o What kind of service projects might your church support using<br />

these gifts?<br />

Begin with Basic Assets<br />

What do you have to be thankful for? To begin your church has basic<br />

assets. Luther Snow, in his book The Power of Asset Mapping helps<br />

defines multiple ways a church can discover their gifts. These include<br />

the physical objects you hold dear, your members’ talents and skills,<br />

your families and friends, and the ministry groups in which you<br />

belong.<br />

Physical Assets - Physical assets are things you can touch and see,<br />

such as your church’s land, buildings, and equipment, as well as<br />

natural beauty and the environment. What are your church’s physical<br />

assets?<br />

Individual Assets – Individual assets are the talents, skills, and<br />

experiences of individuals within your church. What are your church<br />

members’ talents and expertise?<br />

u<br />

36<br />

Ministry Group Assets – Ministry Group assets are the talents, skills,<br />

and experiences of your small groups, Sunday school classes and<br />

ministry teams. What are are their talents and expetise?<br />

Institutions – These are the agencies, corporations, and other<br />

organizations that are linked to your membership base. They often<br />

have budgets and staff. They might be a non-profit (such as a


COMMUNITY STUDIES MANUAL<br />

hospital) or for-profit (such as a manufacturing firm) or public (such<br />

as a government agency). Where does your members of your<br />

congregation work and volunteer? What institutions make decisions<br />

that affect your community?<br />

Economic Assets – These are community assets involving money,<br />

such as your congregation’s spending power, their investments, and<br />

their capacity to produce goods and services for money. What do<br />

your church members do to make money? On what do they spend<br />

money?<br />

Look for Hidden Assets<br />

It can be helpful for us to look harder, dig deeper, or broaden our<br />

view when evaluating our church’s assets. It is here that we often<br />

find jewels that present us with new opportunities. Answer these<br />

questions about your congregation to discover what lies beneath<br />

the surface:<br />

o What signs of grace have you/they witnessed lately?<br />

o What are some gifts you/they take for granted?<br />

o If you asked someone what your church’s gifts are, what would<br />

they say?<br />

o What are some strengths that your church doesn’t see or use<br />

often?<br />

Find the Assets Inside Needs<br />

We believe strongly that your church<br />

should be meeting the needs in your<br />

community. We also believe that every<br />

need points to something we care<br />

about. That thing we care about is<br />

always an asset. Here are some ways<br />

to discover those assets inside existing<br />

congregation needs:<br />

o Think about a crisis you have seen<br />

or experienced. What assets did the<br />

crisis reveal?<br />

o What gifts are sometimes seen as<br />

needs?<br />

o When you focus on a specific need,<br />

what does it reveal about your<br />

congregations?<br />

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SEED TO OAKS<br />

08<br />

Step Eight: Putting it<br />

Together<br />

Finally, all of you, be like-minded, be sympathetic, love one<br />

another, be compassionate and humble.<br />

-1 Peter 3:8<br />

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COMMUNITY STUDIES MANUAL<br />

All your work pays off with an exciting<br />

booklet designed for every church member!<br />

Compiling the Report<br />

Congratulations! You have now completed the most<br />

challenging part of your community study. You have<br />

collected community demographics and surveys,<br />

researched the history of the community, made<br />

observations, conducted in-depth interviews, and<br />

much more. Yet, the journey is not quite over. In<br />

the next step instructs you will pull all of the<br />

information together and compile it so that it is<br />

digestible, succinct, and accessible to both church<br />

leaders and members.<br />

Your <strong>Community</strong>’s Story<br />

The most beneficial studies tell the story of your<br />

community. The goal is to write a report that is<br />

story-formed, so that the readers will be able to not<br />

only picture the people in the community, but also<br />

become emotionally connected to them.<br />

Characters - A good story describes characters or<br />

individuals for whom the story pertains. There should<br />

be ample description to allows the reader to visualize<br />

the people living in your community.<br />

Setting - The setting of a story is a description of the<br />

environment or surroundings of the characters in such<br />

detail that the reader feels that he or she can picture<br />

the scene. The descriptions of the environment should<br />

help people envision the feel and atmosphere of the<br />

neighborhood.<br />

Plot - The plot of a story exposes what is happening<br />

both to the characters and their surroundings.<br />

Conflict - When evaluating information in light of our<br />

discoveries, we must also remember there is always<br />

conflict to solve or community tensions that are<br />

experienced by the people living in it.<br />

Resolution - Finally, there is resolution or how the<br />

community hopes to solve their most pressing<br />

challenges.<br />

Considering the Audience<br />

The audience for your study can and should extend<br />

beyond your church members and pastor. Giving your<br />

community study to your councilman/woman or local<br />

school principal can be a powerful way to deepen a<br />

relationship.<br />

Take care to write your study in an objective way, so that<br />

both Christians and non-Christians are able to glean<br />

insight from your hard work. We never recommend<br />

watering down the gospel intention behind a good<br />

community study, but we desire the final study to be<br />

helpful to leaders and residents who do not ascribe to<br />

our faith.<br />

39


SEED TO OAKS<br />

members provide a list of their top 3-5<br />

community and cultural tensions. Each<br />

community is different, but each one has<br />

conflict. Describe the tension and the<br />

people involved. What is at stake if the<br />

conflict is not resolved? What would the<br />

future look like if the community rallied<br />

together to solve the conflict? You will<br />

want to list three to five of the deep<br />

tensions that you discovered during your<br />

study.<br />

First Draft<br />

To begin, compile a first draft of the report (using your online<br />

workbook) that highlights the very best of what you have discovered<br />

about your community so far. Don’t worry about the length of the<br />

document at this time. Rather aim to put everything together into one<br />

coherent document. You will want to write as concisely as possible with<br />

both clarity and purpose in mind.<br />

Major Headings<br />

With so much information gathered, we recommend using the following<br />

major headings or sections to guide your first draft. You may select<br />

other headings, but over time, we have found these to be the most<br />

helpful.<br />

Neighborhood Snapshot – In no more than two paragraphs provide a<br />

brief description of the community, including its collective or stated<br />

vision, geographic boundaries, as well as any major challenges and<br />

hopes they have for the future. Because it is the first thing people will<br />

read, this section it will give them a small taste of what is to come.<br />

Population Highlights – This section is typically a chart that includes the<br />

demographic data collected. You will want to highlight anything that is<br />

concerning or stands out as a challenge for the community. For<br />

example, a high poverty rate, a growing percentage of single moms, or a<br />

large refuge population. Converting percentages to actual numbers will<br />

also make the information more personal.<br />

<strong>Community</strong> and Cultural Tensions – In this section you will introduce the<br />

conflict and tensions within the community. Have your key team<br />

Survey Results – After knocking on doors,<br />

the Resident should have compiled and<br />

categorized the survey findings. In this<br />

section list up to five of the most<br />

emphasized collected responses. This<br />

section gives a direct voice to the people<br />

living in your community. Their voice can<br />

either support the official community<br />

narrative (set by community officials) or<br />

contradict it.<br />

Neighborhood Observations – This<br />

section may be several pages long at<br />

first, as it provides a vivid and<br />

comprehensive description of the<br />

community and gives the reader clues<br />

into what it is really like to live in the<br />

community. This section is best compiled<br />

by having the Resident and Observer<br />

work together.<br />

Churches and Spiritual Life – We cannot<br />

forget that ultimate purpose of this<br />

report is to help your church serve and<br />

proclaim the gospel. Two paragraphs are<br />

important to include in this section. The<br />

first includes a list of churches within the<br />

community. The second should include a<br />

description of the spiritual mood or<br />

climate (e.g., open to religious<br />

conversations, closed to anything<br />

religious, spiritual but not religious,<br />

religiously indifferent, etc.). A<br />

description of the spiritual climate may<br />

40


COMMUNITY STUDIES MANUAL<br />

be written together by the Resident and Interviewer.<br />

<strong>Community</strong> Wants, Needs, Dreams – One of the most<br />

powerful sections of a community study providing a<br />

direct voice to the community as they shared with you<br />

their wants, dreams and direct needs. We recommend<br />

listing the top 3-5 of each, followed by a short<br />

description explaining each situation. Each team<br />

member can compile a list from their perspective. This<br />

section gives church members ideas on how they may<br />

come alongside the community and step into needs as<br />

a means of sharing the gospel.<br />

Opportunities for Ministry – This section is important<br />

because it highlights the top 3-5 requested ways that<br />

the community wants your church to participate in<br />

their lives. This section is different than simply listing<br />

needs. It describes the community residents’ desire for<br />

your church to be present in the neighborhood. Often,<br />

participation in or hosting community festivals or<br />

events is included here. This section lists the best<br />

opportunities in which to align your congregation’s<br />

gifts and passions with neighborhood’s dreams and<br />

wants.<br />

Talk it Out – This is the final section, and it consists of a<br />

list of questions intended for the reader to ask<br />

themselves (or small group, bible study, or Sunday<br />

School class). We encourage asking the following<br />

question to promote reflection on the community:<br />

1. What most surprised you about the community? Is<br />

there anything you would add to this study from<br />

your own experience of the area?<br />

2. How might knowledge of the city, its history, and<br />

its values affect the way you relate to its<br />

residents? How might it change the way you lead<br />

ministries or inhabit the community?<br />

3. What do you see as the major barriers to<br />

community residents coming to Christ and joining<br />

a healthy church (i.e. neighborhood practices,<br />

culture or perceptions that inhibit the progress of<br />

the gospel)?<br />

4. What sorts of bridges (opportunities for people to<br />

encounter the truth of the gospel) might we as a<br />

church build to overcome those barriers?<br />

5. What are some of your ideas for serving or<br />

reaching the populations below? List vulnerable<br />

populations in your community (elderly, the poor,<br />

youth, etc.)<br />

6. What types of outreach ministries or events do<br />

you think would be most effective in general?<br />

7. What resources or strengths do we have as a<br />

church family to love, serve, and reach the<br />

community?<br />

8. What particular seasons of the year, holidays,<br />

or events provide unique opportunity for<br />

ministry and outreach?<br />

9. What other ideas do you have for creative,<br />

effective ministry in our community?<br />

Final Draft<br />

The ideal finished booklet should be 10-12 pages<br />

long. This means that once your first draft is<br />

complete, you will want to share it with your<br />

pastor(s) and key church leaders. Ask them what<br />

information would be best to include in a final,<br />

shorter document.<br />

You will likely go through a few rounds of edits until<br />

you have your final draft. The final draft should be<br />

concise, pithy, and leave little room for any fluff. It<br />

should factual, descriptive, and action oriented.<br />

Designing & Printing the Booklet<br />

Presentation is important and shows that a<br />

document is worth reading. We suggest that you<br />

send your final draft to a graphic artist to have the<br />

document designed. Likewise, we encourage a<br />

small budget to print the booklet on nice paper.<br />

41


SEED TO OAKS<br />

09<br />

Step Nine: Present<br />

Your Findings<br />

Therefore, my dear brothers and sisters, stand firm. Let nothing<br />

move you. Always give yourselves fully to the work of the Lord,<br />

because you know that your labor in the Lord is not in vain.<br />

-1 Corinthians 15:58<br />

42


COMMUNITY STUDIES MANUAL<br />

Who to Present Your Findings to:<br />

To Your Pastors<br />

When sharing your findings with your church pastors and leaders, schedule a 90-minute meeting.<br />

Consider emailing or delivering the study in advance to make the meeting more efficient.<br />

Debriefing the study with your pastors and leaders will accomplish several things:<br />

o It will allow for opportunity to inform your pastor’s vision as you share your experience and<br />

findings within the community.<br />

o It will give you an opportunity to be the “voice of those in the community” as you answer the<br />

questions your church leaders ask.<br />

o It will provide an opportunity for the leaders to process together what it means to be a church in<br />

your community.<br />

o It will provide an opportunity for your church leaders to make gospel connections, create next<br />

steps, and pray more pointedly for the community and the church.<br />

Before leaving the meeting, you will want to ask the group:<br />

1. Where do you see God already at work?<br />

2. What are the community’s greatest needs?<br />

3. What can we as the local church do to meet those needs?<br />

To Your Church<br />

When sharing your findings with your church body, consider approaching smaller key groups such as<br />

community or small groups, Sunday school classes, ministry teams, or other smaller sections of your church<br />

body. These smaller groups will give you more opportunity to gauge reactions and greater potential to<br />

influence and learn from the discussion. Allow the group to read the document and give them time to<br />

discuss the questions in the back. An ideal next step is to identify church members who live inside of your<br />

defined area. Consider hosting a lunch with your pastor and these church members to get input and cast<br />

vision for your future relationship within the neighborhood.<br />

43


SEED TO OAKS<br />

10<br />

Step Ten: After the<br />

Study<br />

And let us consider how we may spur one another on toward love<br />

and good deeds, not giving up meeting together, as some are in<br />

the habit of doing, but encouraging one another—and all the<br />

more as you see the Day approaching.<br />

-Hebrews 10:24-25<br />

44


COMMUNITY STUDIES MANUAL<br />

Taking Care of<br />

Yourself<br />

§ Sabbath<br />

§ Silence<br />

§ Solitude<br />

§ Play<br />

The Importance of Rest After the Study<br />

After an intense process like a community study,<br />

pastor Pete Scazzero suggests the question we<br />

must wrestle with is this: In what ways does my<br />

current pace of life and leadership enhance or<br />

diminish my ability to allow God’s will and<br />

presence fully in my life?<br />

Jesus faced overwhelming pressures in his life —<br />

pressures that far surpassed anything most of us<br />

will ever face. Yet he routinely stepped away<br />

from those endless leadership demands to spend<br />

significant time with the Father.<br />

He slowed down to ensure he was in sync with<br />

God — that he was in the Father and the Father<br />

was in him, powerfully filling every crevice of his<br />

body, mind, and spirit.<br />

In routinely stepping away from his active work,<br />

he entrusted the outcome of his circumstances,<br />

problems, and ministry to the Father. And as a<br />

result, every action Jesus took was rooted in a<br />

place of deep rest and centeredness out of his<br />

relationship with God.<br />

Just as Jesus lived in relaxed, loving union with the<br />

Father, he invites us to share in that relationship with<br />

him: “If you remain in me and I in you, you will bear<br />

much fruit; apart from me you can do nothing”<br />

(John15:5).<br />

He promises that if we remain in him, “fruit” will<br />

always follow. However, when we refuse to slow down<br />

for loving union, the consequences can be significant<br />

and long-lasting, rippling out from us and impacting<br />

those we lead and beyond.<br />

Post study, we recommend taking some time for<br />

extended Sabbath, silence, solitude and play.<br />

Sabbath – Sabbath is a twenty-four-hour period in<br />

which we cease all work in order to rest and delight in<br />

God’s gifts. It is transformative and indispensable to<br />

being an emotionally healthy leader.<br />

Silence - In silence we are still before the Lord in<br />

wordless prayer. We encourage you to seek to be<br />

silent in God’s presence for twenty minutes a day.<br />

When done, we are often calmer and less anxious<br />

when we are active. If twenty minutes seems too<br />

much, consider starting with two to five minutes and<br />

work your way up from there.<br />

Solitude – The outer expression of solitude is<br />

aloneness. Setting some times to be alone are<br />

essential if we are to cultivate inner solitude, but they<br />

are not sufficient. It is inner solitude that is<br />

essential— not simply a place where we are alone but<br />

a place where we can be present to ourselves. Inner<br />

solitude is a state of peaceful being with my self.<br />

Play – When we play, we are delighting in the joy God<br />

has given us. What do you love to do? Spend a day<br />

playing: going to the park, cooking a good meal, going<br />

to a game, hanging out with friends. Play is a key<br />

aspect of taking care of yourself and your soul after<br />

conducting a community study.<br />

45


SEED TO OAKS<br />

Notes<br />

46


COMMUNITY STUDIES MANUAL<br />

God proclaimed the good news through<br />

Jesus Christ... and he went around doing<br />

good because God was with him.”<br />

- Acts 10:36-38<br />

47


SEED TO OAKS<br />

SEED TO OAKS<br />

1303 S. Shelby Street<br />

Louisville, KY 40217<br />

48<br />

502-791-OAKS<br />

info@ seedtooaks.com<br />

www.seedtooaks.com

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