niftyreportvol11
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lishing flat lays to show off numerous products in an organized way without the cost<br />
of hiring a model. Magazines would show off lipsticks next to bag and shoes as a complete<br />
look in an aesthetically pleasing manner. It is no surprise that flat lays made their<br />
way to Instagram and have become so popular for brands and stores to showcase their<br />
products in a visually appealing way. Influencers were quick to copy this style because<br />
it allows their followers to see their full outfit, as well as lifestyle objects succinctly. It<br />
helps their followers envision themselves in the outfit and to see how it is all styled<br />
together.<br />
The reason flat lays continue to grow in popularity is because they are well received<br />
and widely liked – literally. Of all the content posted by bloggers, influencers<br />
and stores, generally flat lays yield the most likes based on our research. In the social<br />
media world where aesthetic reigns king, it’s not wonder that an aesthetically pleasing<br />
layout would reap in so many benefits. In the messy messy world that we live in, the<br />
neatness and order that comes from flat lays is a little slice of comfort. So long live the<br />
flat lay, may the trend never fade!<br />
9 THE NIFTY REPORT / VOLUME 11
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