niftyreportvol11
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A Week in<br />
Joshua Tree, located in Southern California is home to<br />
breathtaking views, inspiring adventures, mystic wildlife, and two<br />
distinct ecosystems: the Mojave and Colorado desert. Joshua Tree’s<br />
sweeping landscape has been inspiration for art, poetry, literature,<br />
movies, and music – U2’s fifth studio album was named after this<br />
destination. Now, the desert sky, wide blue yonder, desert flowers,<br />
modest architecture, and billowing sands are the inspiration<br />
for Nifty Genius’ Spring / Summer 2018 line. James Costa, Creative<br />
Director of Nifty Genius says “The freedom felt at Joshua<br />
Tree combined with it’s rich history was the perfect canvas for our<br />
Spring line – my favorite line yet, I might add!” James pictures<br />
the Nifty Genius Spring 2018 man hopping in his convertible, top<br />
down, riding straight from Malibu to Joshua Tree for pea weekend<br />
of hiking, camping, and self discovery. “That’s the man we<br />
designed this line for.”<br />
19 THE NIFTY REPORT / VOLUME 11
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