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February <strong>Marketing</strong> <strong>Bulletin</strong>
Group <strong>Marketing</strong> Meetings<br />
Don’t miss out!<br />
There is still time to book your place, as we still<br />
have spaces for you at our Group <strong>Marketing</strong><br />
Meetings<br />
Our Group <strong>Marketing</strong> Meetings are a great way<br />
for practices to have input, discuss current<br />
initiatives and marketing best practice. Some<br />
practices have staff join us once a year, and some<br />
every time - the choice is yours!<br />
We have a variety of convenient locations, and<br />
food is provided on the day<br />
Book Now<br />
Tuesday 27th February - Northern Meeting (Leeds)<br />
Wednesday 28th February - Southern East Meeting (Gatwick)<br />
Wednesday 28th February - Central West Meeting (Chester)<br />
Thursday 1st March - Central East Meeting (Peterborough)<br />
Thursday 1st March - Southern West Meeting (Stroud)<br />
Friday 2nd March - Northern Ireland Meeting (Lisburn)<br />
Tuesday 13th March - Southern Scotland Meeting (Stirling)<br />
Wednesday 14th March - Northern Scotland Meeting (Inverness)
NEW Social Media Assets for Feb – May 2018<br />
Previously as part of campaign materials produced, the marketing team create a variety of seasonal, engagement and<br />
promotion digital assets for use on social media.<br />
We are continuing to produce these while campaigns have been suspended. You can download the assets created for<br />
use Feb – May 2018 now via the links below including lots of videos for you to use:<br />
Non branded assets https://www.dropbox.com/sh/njv97xqg9y9safs/AADfKZYSJsaknQXeGYjwYGd3a?dl=0<br />
PHC branded asset only https://www.dropbox.com/sh/5lprpez7bw3bj5n/AADE97RthabJ4WSH6M17c3Mta?dl=0<br />
MFV branded assets only https://www.dropbox.com/sh/55hjx1upin27q0g/AACySzdz7galS52ezSjFD8kca?dl=0<br />
Please note: practices are welcome to use as<br />
many or as little of these as they feel<br />
appropriate. Some practices choose to use all<br />
assets and schedule as per the suggested<br />
posting calendar that accompanies them,<br />
others pick and choose, it is down to each site<br />
to decide what works best for them.
Campaigns<br />
Last year we announced that after T1 finished on 31 st Jan 2018 we would<br />
suspend IVC marketing campaigns for the rest of the year to enable<br />
practices time to focus on the core elements of Destination Pet.<br />
If you would like to re-run any of the campaigns that we have done over<br />
the last 2 years, please contact Think <strong>Marketing</strong> who can update artwork<br />
and print any materials required.<br />
The marketing team have been busy with the 15 pilot sites running the full<br />
Destination Pet concept and we look forward to sharing both the results of our multi media<br />
advertising A/B testing and best practice experiences once the pilot is complete in April.<br />
Until then, here are some tips to get you started…
Destination Pet<br />
What is Destination Pet?<br />
It’s the IVC gold standard client journey and includes all the things your practice is<br />
probably already doing PHC, NAG, NVS, iRecall etc… Check out our video of how this<br />
works in practice here www.youtube.com/watch?v=9m4MTNyTKOk<br />
Review your results for each of the Destination Pet focus areas and determine which<br />
areas you are weakest in. Pick 1 or 2 focus areas per site to work on and set targets to<br />
aim for by end of April, for example:<br />
• Increase 28 day & 365 day NAG results<br />
• Increase monthly PHC sign-ups/penetration rate<br />
• Decrease PHC Cancellation rate<br />
• Increase National Vet Survey results<br />
• Increase Mystery Shop Scores<br />
• Increase protected sales i.e. VetPro range<br />
• Launch PHC, iRecall, NAG, VetPro in practice
NAG News<br />
Consulting Vet or Nurse<br />
This box will appear once you have written up<br />
your clinical notes and pressed SAVE!<br />
Friday Mills<br />
Main hospital<br />
08/01/2018<br />
It really works!<br />
By the whole team<br />
using the new module<br />
this will improve the<br />
communication<br />
between the consult<br />
room and reception.<br />
Makes life<br />
easier!<br />
Receptionist team<br />
This box tells you everything you need to know!<br />
Single left mouse click on appointment or go to<br />
the treated screen<br />
For more information on and how to use these boxes please<br />
check out our Voyager help guides on Moonfruit or<br />
alternatively click on the youtube video!<br />
ivcwebresource
Pet Health Club Update<br />
We are also delighted to welcome the below surgeries<br />
to the Pet Health Club family:<br />
Provost<br />
Letchworth Vets<br />
Vale Vets – Portishead<br />
Castle Vets<br />
Alder Spalding<br />
Alder Bourne<br />
January was yet another brilliant month for Pet Health Club and we are delighted to say we have now<br />
reached a whopping 181,000 plans across the group. Brilliant work everyone!<br />
Top Tip: Be proactive – When booking your client in for their 6 month health check, give them a Katkor or<br />
Uripet collection kit and ask them to bring their sample with them so you can test it at the same time!<br />
As always, Amy, Tula and Jess are available to assist with your queries so please do get in touch!
National Vet Survey Changes<br />
We are in the process of changing the iRecall and<br />
Google Form surveys to match identically so that they<br />
can provide a consistent set of results and streamline<br />
the reporting process.<br />
However, as part of this streamlining process we are<br />
also removing any sites that are set up with the iRecall<br />
survey from the Google Form surgery options list. This<br />
means that for practices using iRecall, clients are no<br />
longer be able to leave a review on the National Vet<br />
Survey website, therefore please do not direct clients<br />
to the website if you use iRecall.
Boehringer Academy
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