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ate by facilitating access to leaders, communication and education through programs and services for its members.<br />
Retail as a region<br />
Erpelding gives back<br />
3<br />
Recently, local economic development<br />
leaders in five counties<br />
along I-90 began working together<br />
to create a regional marketing approach.<br />
Whether reaching out to<br />
residents, visitors and site selectors,<br />
what could we do more effectively if<br />
we market collaboratively?<br />
Currently, when we think<br />
about shopping, a day at the pool,<br />
hiking or attending a concert, we<br />
tend to limit our view of local opportunities<br />
to the community in<br />
which we live. Those who choose to<br />
live in urban areas accept that they<br />
may have to spend an hour or more<br />
traveling for the same opportunities.<br />
What if we considered all retail and<br />
recreational amenities within onehour<br />
of Fairmont?<br />
When including population<br />
within Cottonwood, Nobles, Jackson,<br />
Martin Counties in Minnesota and<br />
Dickinson County in Iowa, we can<br />
serve up a population of more than<br />
80,000. We can answer shopper’s<br />
usual requests for popular stores<br />
and product lines. One must admit<br />
that travel is more enjoyable! Would<br />
investors be more likely to invest?<br />
Would families consider relocation<br />
an option? Would business fill their<br />
workforce shortages?<br />
The Live Campaign Community<br />
Collaborative mission:<br />
Marketing centered on living in Cottonwood,<br />
Jackson, Martin, Nobles,<br />
and Dickinson County (pictures,<br />
videos, and stories). The campaign<br />
is still in the incubation stage. Some<br />
communities already have a presence<br />
online (like www.FairmontAreaLife.com)<br />
and some are still developing<br />
the concept. All agree that the<br />
strength lies with how successful we<br />
are with getting community champions<br />
involved with creating content<br />
online.<br />
In short, if you live in these<br />
counties, we need you to post your<br />
photos and videos to your favorite social<br />
media and tag them: #LiveWindom<br />
#LiveWorthington #FairmontAreaLife<br />
#56101. This collaborative<br />
effort is also a great way to strengthen<br />
our local retail committee.<br />
ABOVE: Chamber member Erpelding, Voigt & Co. pays it forward during their<br />
PM Exchange and Open House on January 4th by donating $1 in support of<br />
United Way for every person in attendance as they celebrated the completion<br />
of their recent office remodel.<br />
Nominate (Continued from page 1)<br />
ness practices and community<br />
involvement. The business must<br />
be a member in good standing at<br />
the time of nomination through<br />
date of ceremony, may not have<br />
received a Business of the Year<br />
Award in the past two years and<br />
meet the criteria for the specific<br />
award for which the business is<br />
being nominated.<br />
Anyone residing or doing<br />
business in Martin County is invited<br />
to nominate their favorite business<br />
in each category. Please, feel<br />
free to nominate your own business!<br />
You may submit your nomination<br />
using the nomination form,<br />
which can be found on our website<br />
at www.fairmontchamber.<br />
org. There you will also find our<br />
member directory. Nominations<br />
can be submitted by fax, email, or<br />
in person and must be received by<br />
February 9th, 2018 at 4:00 p.m.<br />
Tri-County Implement<br />
St. James<br />
Martin County Implement<br />
Truman<br />
Tri-County Implement<br />
Jackson<br />
Feature your business ad<br />
in full color for<br />
only $60 per month<br />
with your annual contract or $75 per month.<br />
www.deerequipment.com
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