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DiMora Motorcar Invited to Dr. George Car Show

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$1.2 Million <strong>DiMora</strong> Vicci 6.2 Rolling Art <strong>to</strong> Appear in <strong>Dr</strong>. <strong>George</strong> <strong>Car</strong> Corral<br />

Marie Duffy<br />

FRMedia<br />

Palm Springs, CA 92264 USA<br />

(760) 832-9070<br />

Contact Email<br />

Visit Our Website<br />

PressReleasePing - February 06, 2018 -Palm Springs, CA - The 16th annual <strong>Dr</strong>. <strong>George</strong> Charity <strong>Car</strong> <strong>Show</strong> has<br />

invited <strong>DiMora</strong> <strong>Mo<strong>to</strong>rcar</strong> <strong>to</strong> display their limited edition rolling art on wheels. The <strong>DiMora</strong> Vicci 6.2 will be showcased in<br />

the by-invite-only car corral, reserved for cars that have had a significant impact on the au<strong>to</strong>motive industry in one form<br />

or another.<br />

<strong>DiMora</strong> <strong>Mo<strong>to</strong>rcar</strong> founder and car designer, Sir Alfred J. <strong>DiMora</strong>, will also be on hand during the car show fundraiser.<br />

Fans of the iconic designer will meet him and learn about not only the $1.2 million au<strong>to</strong>mobile on display, but also<br />

about other projects the company is currently involved with.<br />

The event will be held from 9:00 a.m. <strong>to</strong> 3:00 p.m. on Saturday, February 10, 2018, at the Indian Wells Tennis Garden in<br />

Indian Wells, California. Proceeds benefit the Desert Cancer Foundation. Admission is $5 per person. Kids and active<br />

military receive free entry <strong>to</strong> the all-day event.<br />

The visually arresting <strong>DiMora</strong> Vicci 6.2 Emperor Series convertible is the result of a joint collaboration between<br />

au<strong>to</strong>motive designer Sir Alfred J. <strong>DiMora</strong> and Totemic Energy Artist pioneer Master Lee Sun-Don. Master Lee's original<br />

art featured on the <strong>DiMora</strong> Vicci 6.2 Emperor Series au<strong>to</strong>mobiles incorporates rare doorknockers from the Qing and<br />

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Ming Dynasties in<strong>to</strong> the original large scale paintings. From that, the skilled artisans at <strong>DiMora</strong> <strong>Mo<strong>to</strong>rcar</strong> invest no less<br />

than 750 man hours painting, <strong>to</strong> reproduce the artwork on<strong>to</strong> the hood and side panels of the car, right down <strong>to</strong> hand<br />

laying the 24-karat gold leaf artwork as a final step.<br />

Master Lee Sun-Don's popularity worldwide continues <strong>to</strong> make him a highly sought after artist. His artwork is currently<br />

showing in galleries around the world, including Beverly Hills, Hong Kong, Shanghai and Taipei. "We have been very<br />

selective with every aspect of building the <strong>DiMora</strong> Vicci 6.2, so when it came time <strong>to</strong> choose the first artist series<br />

collaboration, not just any artist would do," shared <strong>DiMora</strong>.<br />

"I am passionate about au<strong>to</strong>mobiles and the opportunity <strong>to</strong> get involved with local charity events that directly impact our<br />

community here in the Coachella Valley," said <strong>DiMora</strong>. "The <strong>Dr</strong>. <strong>George</strong> Charity <strong>Car</strong> <strong>Show</strong> is a wonderful event that<br />

attracts some of the best au<strong>to</strong>motive innova<strong>to</strong>rs in the industry, all while raising money for such a noble cause."<br />

"Each year for the <strong>Dr</strong>. <strong>George</strong> Charity <strong>Car</strong> <strong>Show</strong>, we personally invite a select few <strong>to</strong> display their au<strong>to</strong>motive works of<br />

art in our <strong>Car</strong> Corral," said Ross McMullin, President of the Palm Springs Cruisin' Association. "We are delighted that<br />

<strong>DiMora</strong> <strong>Mo<strong>to</strong>rcar</strong> will be bringing their <strong>DiMora</strong> Vicci 6.2 <strong>to</strong> our event and appreciate their continued support of our<br />

fundraising efforts."<br />

In an industry where quality and performance matter, the sporty and artistically stimulating <strong>DiMora</strong> Vicci 6.2 Emperor<br />

Series spares no expense with its distinctive hand-built craftsmanship and <strong>DiMora</strong> <strong>Mo<strong>to</strong>rcar</strong>'s lightweight carbon DFD<br />

technology. The Vicci 6.2 combines 1930s Art Deco style with 21st Century technology. Each 1.2 million dollar limitededition<br />

production rolling art has aesthetically pleasing features that showcase the <strong>DiMora</strong> brands' originality where<br />

creativity sees no limits and offers a driving experience that is unmatched.<br />

The 2,820 pound car has gold-leafing strategically placed throughout the au<strong>to</strong>mobile; an aluminum radia<strong>to</strong>r; a 6.2 liter<br />

aluminum engine; a Bosch Hydro-Boost Power Booster; state of the art electronics; wire wheels; racing suspension;<br />

aluminum drive shaft; Italian leather adds <strong>to</strong> the luxury ambiance. Accompanying the 430-hp engine is an aluminum 4-<br />

speed or 6-speed paddle shifter along with a posi rear end. An optional 556-hp supercharged engine is also available<br />

as an upgrade option.<br />

<strong>DiMora</strong> has been in the au<strong>to</strong>motive business for over 40 years. As current owner of Clenet, the ever popular<br />

Neoclassic au<strong>to</strong>mobiles that he built in the 1980s, Mr. <strong>DiMora</strong> is gearing up <strong>to</strong> bring limited-edition cars with the same<br />

flair back <strong>to</strong> market. They will use <strong>to</strong>day's state-of-the-art technology and will also be offered in an all-electric version.<br />

Buyers will also have the option of purchasing a new eco-friendly, lightweight Clenet made out of hemp technology.<br />

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The Clenet was named the "American Rolls Royce" by Fortune Magazine, so it's no doubt that <strong>DiMora</strong>'s equally<br />

stunning <strong>DiMora</strong> Vicci 6.2 is commanding the same level of respect.<br />

About <strong>DiMora</strong> <strong>Mo<strong>to</strong>rcar</strong><br />

Based in Palm Springs, California, <strong>DiMora</strong> <strong>Mo<strong>to</strong>rcar</strong> excels in providing distinctive, limited-edition transportation<br />

solutions. The <strong>DiMora</strong> Neoclassics series of luxury au<strong>to</strong>mobiles includes the Vicci 6.2, now in production, and the<br />

Adina, now in the pro<strong>to</strong>type phase. Sir Alfred J. <strong>DiMora</strong> co-founded the Sceptre <strong>Mo<strong>to</strong>rcar</strong> Company, whose Sceptre 6.6S<br />

received Best-of-<strong>Show</strong> honors at the Los Angeles Au<strong>to</strong> Expo 78. <strong>DiMora</strong> also founded the new Clenet Coachworks,<br />

Inc. in the 1980s <strong>to</strong> continue designing and building the Clenet series of au<strong>to</strong>mobiles. When President Reagan<br />

declared 1986 the Centennial Year of the Gasoline-Powered Au<strong>to</strong>mobile, <strong>DiMora</strong>'s Clenet was selected as the Official<br />

Centennial <strong>Car</strong>, resulting in honors for <strong>DiMora</strong> and the Clenet at the Au<strong>to</strong>mobile Hall of Fame in Michigan. For<br />

additional information, please visit www.<strong>DiMora</strong><strong>Mo<strong>to</strong>rcar</strong>.com.<br />

About the <strong>Dr</strong>. <strong>George</strong> Charity <strong>Car</strong> <strong>Show</strong><br />

The annual car show, hosted by the Palm Springs Cruisin' Association, is open <strong>to</strong> all street rods, classics, muscle<br />

cars, special interest cars, trucks, and mo<strong>to</strong>rcycles. The event raises money for Desert Cancer Foundation. Since its<br />

inception 16 years ago, the association has raised $770,000 for the Desert Cancer Foundation. More information is<br />

available at www.palmspringscruisinassociation.com/dr-george-charity-car-show.html.<br />

About the Palm Springs Cruisin' Association<br />

The Palm Springs Cruisin' Association is an all-volunteer non-profit organization whose purpose is <strong>to</strong> promote<br />

camaraderie among car enthusiasts and <strong>to</strong> stage and promote charitable car events.<br />

Palm Springs Cruisin' Association started out as a small gathering of car enthusiasts that met at Shakey's Pizza Parlor<br />

parking lot in Palm Springs over 25 years ago. People would get <strong>to</strong>gether <strong>to</strong> admire each other's cars and swap<br />

information. It was started by two local car lovers, Loren Orcutt and Bob Hunt. Their first gathering consisted of about<br />

30 cars. As the participation grew, the club moved <strong>to</strong> Cathedral City <strong>to</strong> accommodate its size and remained at that<br />

location for several years. What originally started as a small group has now grown <strong>to</strong> incorporate an average of 150<br />

cars a month. For more information, visit www.palmspringscruisinassociation.com.<br />

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Category: Au<strong>to</strong>motive<br />

Region: North America<br />

Tags (meta-keywords): Sir Alfred J. <strong>DiMora</strong>, Clenet, <strong>DiMora</strong> Vicci 6.2, <strong>DiMora</strong> <strong>Mo<strong>to</strong>rcar</strong>, <strong>Dr</strong>. <strong>George</strong> <strong>Car</strong><br />

<strong>Show</strong>, Vicci 6.2<br />

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