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Community chronicle.durhamcollege.ca February 13 - 19, 20<strong>18</strong> The <strong>Chronicle</strong> 19<br />
Photograph by Shana Fillatrau<br />
Isaac Wanzama, founder of Whitby's geekspeak, which helps clients find success in their own businesses through technology.<br />
Geekspeak: Whitby’s<br />
very own Silicon Valley<br />
This is one story in a series profiling people who have made an impact in Durham<br />
By Shana Fillatrau<br />
The <strong>Chronicle</strong><br />
Walking along the sidewalk of<br />
downtown Whitby, you may never<br />
think that in one of those buildings<br />
lies a scene straight out of the HBO<br />
show, Silicon Valley.<br />
The office of geekspeak looks<br />
just like you might imagine a techbased<br />
company’s office to look.<br />
The office is open concept with<br />
high ceilings and lights hanging<br />
from above. Two separate meetings<br />
take place at opposite ends of<br />
the building.<br />
Off to the side, the concept of cubicles<br />
has been reinvented. Each<br />
person’s work place is separated by<br />
backless bookshelves, with everyone<br />
being able to see each other.<br />
And of course, everyone has a<br />
computer.<br />
Isaac Wanzama is the founder of<br />
geekspeak, a company that helps<br />
its clients succeed with their own<br />
businesses.<br />
His team supports them with<br />
things such as online stores, product<br />
photography, writing content<br />
for their sites, and more. Geekspeak’s<br />
clients include Walmart,<br />
Rona and Best Buy.<br />
“I started with one employee.<br />
Myself,” he says.<br />
Geekspeak now has twenty fulltime<br />
employees and more than<br />
sixty contractors.<br />
In the company’s first year, it<br />
made less than $40,000. This year’s<br />
annual sales were in the $1-5 million<br />
range.<br />
Wanzama came to Canada from<br />
Uganda as a child in 1984. He settled<br />
in Toronto, where he went to<br />
high school and eventually studied<br />
Land Use Planning at Ryerson<br />
University. Before starting geekspeak,<br />
he worked in advertising<br />
and software. He later moved to<br />
Whitby, where geekspeak is now<br />
located.<br />
From an early age, Wanzama<br />
recognized his skill in communications<br />
and paired that with his<br />
interest in technology to create<br />
geekspeak.<br />
Wanzama says starting a new<br />
business is all about risk-taking.<br />
“But when it comes to business<br />
and starting your own company<br />
and doing the things I do today, I<br />
think it’s always finding the courage<br />
to do it, and saying, ‘you know<br />
what? I’m going to go out on my<br />
own. I’m going to start a company.’”<br />
His company aims to be conscious<br />
about community impact.<br />
Wanzama and his team did the<br />
#150 for #150, a project aiming to<br />
complete 150 community service<br />
hours in honour of Canada’s 150<br />
birthday. The team volunteered at<br />
Habitat for Humanity Durham and<br />
St. Paul’s Soup Kitchen.<br />
Wanzama’s inspirations include<br />
Bob Marley, Muhammed Ali and<br />
Nelson Mandela. Around his office<br />
you see differently styled portraits<br />
of these icons. His tech-based inspirations<br />
are Michael Dell (the<br />
founder of Dell computers), Mark<br />
Zuckerberg (the co-founder of Facebook),<br />
and Bill Gates (the cofounder<br />
of Microsoft).<br />
Geekspeak also launched an<br />
app called SKIPT. The app allows<br />
users to buy a place in line or to<br />
sell their place in line to others. He<br />
said some people have called it an<br />
“elitist idea.”<br />
What does he think of the critics?<br />
“Haters gonna hate.”<br />
Lately, Wanzama has been working<br />
on an A.I. technology. He’s<br />
working on software that, by giving<br />
it data, will be able to learn and<br />
make content based around that<br />
data. He is collaborating with eBay<br />
on this project.<br />
Wanzama says geekspeak is<br />
about innovation. “Whether it’s a<br />
retail challenge or an e-commerce<br />
challenge, [the clients] want a<br />
group of smart people to come in<br />
and figure things out – I want them<br />
to think about geekspeak and, really,<br />
what it means to me and what I<br />
want our clients to think of is exactly<br />
that. A group of smart people.”<br />
Wanzama’s most important life<br />
lesson?<br />
“Ultimately, life doesn’t stay the<br />
same.”