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Chronicle 17-18 Issue 06

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Community chronicle.durhamcollege.ca February 13 - 19, 20<strong>18</strong> The <strong>Chronicle</strong> 19<br />

Photograph by Shana Fillatrau<br />

Isaac Wanzama, founder of Whitby's geekspeak, which helps clients find success in their own businesses through technology.<br />

Geekspeak: Whitby’s<br />

very own Silicon Valley<br />

This is one story in a series profiling people who have made an impact in Durham<br />

By Shana Fillatrau<br />

The <strong>Chronicle</strong><br />

Walking along the sidewalk of<br />

downtown Whitby, you may never<br />

think that in one of those buildings<br />

lies a scene straight out of the HBO<br />

show, Silicon Valley.<br />

The office of geekspeak looks<br />

just like you might imagine a techbased<br />

company’s office to look.<br />

The office is open concept with<br />

high ceilings and lights hanging<br />

from above. Two separate meetings<br />

take place at opposite ends of<br />

the building.<br />

Off to the side, the concept of cubicles<br />

has been reinvented. Each<br />

person’s work place is separated by<br />

backless bookshelves, with everyone<br />

being able to see each other.<br />

And of course, everyone has a<br />

computer.<br />

Isaac Wanzama is the founder of<br />

geekspeak, a company that helps<br />

its clients succeed with their own<br />

businesses.<br />

His team supports them with<br />

things such as online stores, product<br />

photography, writing content<br />

for their sites, and more. Geekspeak’s<br />

clients include Walmart,<br />

Rona and Best Buy.<br />

“I started with one employee.<br />

Myself,” he says.<br />

Geekspeak now has twenty fulltime<br />

employees and more than<br />

sixty contractors.<br />

In the company’s first year, it<br />

made less than $40,000. This year’s<br />

annual sales were in the $1-5 million<br />

range.<br />

Wanzama came to Canada from<br />

Uganda as a child in 1984. He settled<br />

in Toronto, where he went to<br />

high school and eventually studied<br />

Land Use Planning at Ryerson<br />

University. Before starting geekspeak,<br />

he worked in advertising<br />

and software. He later moved to<br />

Whitby, where geekspeak is now<br />

located.<br />

From an early age, Wanzama<br />

recognized his skill in communications<br />

and paired that with his<br />

interest in technology to create<br />

geekspeak.<br />

Wanzama says starting a new<br />

business is all about risk-taking.<br />

“But when it comes to business<br />

and starting your own company<br />

and doing the things I do today, I<br />

think it’s always finding the courage<br />

to do it, and saying, ‘you know<br />

what? I’m going to go out on my<br />

own. I’m going to start a company.’”<br />

His company aims to be conscious<br />

about community impact.<br />

Wanzama and his team did the<br />

#150 for #150, a project aiming to<br />

complete 150 community service<br />

hours in honour of Canada’s 150<br />

birthday. The team volunteered at<br />

Habitat for Humanity Durham and<br />

St. Paul’s Soup Kitchen.<br />

Wanzama’s inspirations include<br />

Bob Marley, Muhammed Ali and<br />

Nelson Mandela. Around his office<br />

you see differently styled portraits<br />

of these icons. His tech-based inspirations<br />

are Michael Dell (the<br />

founder of Dell computers), Mark<br />

Zuckerberg (the co-founder of Facebook),<br />

and Bill Gates (the cofounder<br />

of Microsoft).<br />

Geekspeak also launched an<br />

app called SKIPT. The app allows<br />

users to buy a place in line or to<br />

sell their place in line to others. He<br />

said some people have called it an<br />

“elitist idea.”<br />

What does he think of the critics?<br />

“Haters gonna hate.”<br />

Lately, Wanzama has been working<br />

on an A.I. technology. He’s<br />

working on software that, by giving<br />

it data, will be able to learn and<br />

make content based around that<br />

data. He is collaborating with eBay<br />

on this project.<br />

Wanzama says geekspeak is<br />

about innovation. “Whether it’s a<br />

retail challenge or an e-commerce<br />

challenge, [the clients] want a<br />

group of smart people to come in<br />

and figure things out – I want them<br />

to think about geekspeak and, really,<br />

what it means to me and what I<br />

want our clients to think of is exactly<br />

that. A group of smart people.”<br />

Wanzama’s most important life<br />

lesson?<br />

“Ultimately, life doesn’t stay the<br />

same.”

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