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The Emerald Company<br />
<strong>Brand</strong> <strong>Usage</strong> <strong>Guideline</strong>s<br />
November 2017<br />
Wordmark <strong>Usage</strong> <strong>Guideline</strong>s<br />
Wordmark <strong>Usage</strong> <strong>Guideline</strong>s<br />
We have created a wordmark that represents<br />
the fundamental value of your brand. It is<br />
designed to work as a standalone piece as well<br />
as in conjunction with other elements from your<br />
visual identity. Overtime, it will become instantly<br />
recognisable and a calling card for your<br />
business.<br />
To protect the clarity and visual integrity of your<br />
identity, an exclusion area (marked in blue) has<br />
been illustrated. Please ensure that all design<br />
elements do not encroach on this space. The<br />
exclusion area serves as a guide, it is never<br />
visible nor printed.<br />
X<br />
X<br />
X<br />
Variations<br />
The workmark may only ever be in black, white, green or pink. The black or green wordmark is to<br />
be used against very light backdrops. The pink wordmark is to be used against the green or a<br />
colour where the pink is still legible and is harmonious with its backdrop colour. Finally, the white<br />
wordmark is to be used against dark backdrops.
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