7 months ago

BID Leamington Key Facts - BID Ballot 2018

An overview of information that can be found in the full BID Leamington Proposal entitled 'Business Plan 2018-2023'. This summaries the four project areas and key activities planned for the next five years.


HOW BID BENEFITS YOUR BUSINESS 10% AVERAGE FOOTFALL DURING EVENTS 30,000 visits per £300/yr month to visitors to the Food 25,000 Festival 14,791 unique page views of online business profiles on RLS & Taste Leam websites Unique business profile on the RLS website valued at: + 20,000 + followers on Social Media 5,000+ social media posts in 2017 with 5.3m views 400 + BID Businesses directly involved in promotions each year FREE Food Festival stall worth: £200-£500 £140pa per business invested in Christmas decorations hanging baskets £80 each floral | 1250 baskets over 5 yrs £25,000 secured for Town WIFI Campaigned to keep CCTV Local Supported the Retail Radio Scheme Launched ‘Think Before You Give’ to tackle begging in the town £40,000 secured for mapping & signage 2 50+ businesses provided with 1:1 digital training in 2017 6 Out-of-town development applications opposed 20+ new businesses supplied with business launch packs each year 20+ businesses VOIDS 20 business training events delivered - digital, counter terrorism, marketing etc Less than 5% vacant units per year supported with planning, enforcement, rates £90,000 & licencing additional income Consistently less than the National & Regional average per year generated to reinvest in the town!

Join us with your beautiful handmade Lanterns to Light Up Leamington for our annual Lantern Parade! A wonderful opportunity to bring the whole community together in a fun and creative way. Share in the spirit of Christmas, With around 60 town centre pubs, restaurants, bars and more opening all the time, Royal Leamington Spa has a huge choice for night owls! MARKETING, PROMOTIONS & EVENTS BUSINESS PLAN 2018-2023 FOR A CRACKING NIGHT OUT, VISIT... FREE GUIDE & MAP FREE ENTRY Lantern Parade Sunday 3 rd December, 2017 Meet at 4:00pm at The Royal Pump Room Gardens meet new people, create something wonderful, share smiles, and have Traditional pubs a magical evening lighting up our beautiful town centre! For more information on workshop dates & times, or how you can get involved as a supporter or volunteer please call 01926 470 634, email or visit the website. TASTE LEAMINGTON Cool bars Incredible clubs Live music venues Award-winning restaurants You’ll have a great night out in Royal Leamington Spa! 10 MINUTES J000166 BID Leam Warwick Living Lanterns 2017 v1.indd 1 03/10/2017 12:22 J000146 Outlines BID Food Fest 2017_Exterion_London Marylebone_4 Sheet 254x381_Portrait_FFest v2.indd 1 08/08/2017 11:47 J000153 BID Taste Leam z-card COVER Aug 2017 v1.indd 23/08/2017 1 15:26 Follow us on: ID0289a BID Atlas Warwick 13907 8206102a d 1 17/07/2014 11:51: 2 A premier regency shopping & leisure destination We will harness the strength of the Royal Leamington Spa brand to position and showcase the best of what the town and its businesses offer. By focusing on different sectors and areas of the town, and by using a range of digital and print media, together with events and festivals, we will ensure the town centre and its businesses thrive. LOTS DONE µ A vibrant, recognised and managed town brand µ We manage 7 websites and 10 social media platforms attracting millions of views per year µ Professional promotion of the town centre and your business µ Nationally recognized events and festivals attracting thousands of visitors per year and showcasing the town centre VINTAGE LEAMINGTON Leamington has a wealth of vintage themed shops and cafes as well as a number of charity shops where you can often find a vintage gem. Vintage Themed Clothes, Jewellery & Homeware Berylune - 45 Park Street Blighty Bazaar – 13/15 Kenilworth Street Braderie - 51 Warwick St Ladymuck Vintage – 36 Regent St Lilac Rose – 69 Regent St LOOT - Railway Arch No.3, Court Street Sydna – 123 Regent St Textile Anarchist - 25 Park Street Vintage & Reclaimed Furniture Anything Goes - 38 High St Hamesha - 164 Parade Willow - 37 Warwick St Vintage Themed Cafės/Tea Rooms Bandstand Tea Room - 24 Dormer Place Shou Shou – 135 Regent St Vinteas - 16 Park Street What’s On... ID0231 Love Leam Vintage Flyer aw6.indd 1 03/02/2014 13:47:06 BURST into town this SPRING! Blow away the winter blues in our beautiful open spaces... Colour yourself pretty with gorgeous spring fashion... Enjoy the lovely light evenings in Leamington Spa! ...IN MAY: Leamington Real Tennis Club’s Gourmet Steak Night Museums at Night: The Roaring Twenties at Leamington Spa Art Gallery & Museum ‘Perfect Peonies’ at Sarah Horne’s Flower School Season’s Wine Appreciation Society: Cocktails J000043 BID Live 24 7 Spring Summer advert v1.indd 1 05/04/2016 14:45 THE NEXT FIVE YEARS! µ THE ROYAL LEAMINGTON SPA BRAND µ POWERFUL MARKETING TO ATTRACT CUSTOMERS µ DIGITAL & SOCIAL MEDIA COMMUNICATION µ EVENTS & FESTIVALS µ PROMOTING THE RETAIL SECTORS & STREETS µ OUR LEISURE & EVENING ECONOMY µ CREATIVE MARKETING & PR CAMPAIGNS LOTS TO DO µ Deliver £160,000 of focused annual marketing, promotions, events and website / digital management µ Create new events to attract visitors and raise awareness of the town and your business µ Offer digital promotion services to local and national retailers to our extensive community of followers µ Develop creative promotions and trails to drive footfall to your business and around town µ More sector based promotions raise awareness of your offer e.g. fashion, evening economy, health & beauty µ Ensure we are competitive with on-line, out of town and neighbouring retail destinations Join in our #loveleam challenge! FIND OUT WHAT’S HAPPENING & trysomething new TREAT YOURSELF makesomeonesmile today Visit the butcher, baker, grocer and café! Relax with dinner and a movie STROLL AROUND THE TOWN CENTRE & explore BREATHE IN BEAUTIFUL GREEN SPACES SHARE YOUR FAVOURITE PLACE shout it out why you TWEET, TWEET, TWEET ~ #loveleam & have a fantastic year! ID0225 Love Leam Live 247 advert 23 Jan v1.indd 1 23/01/2014 14:05:37 GOLDEN TICKET Grand Prize: £450 worth of Jewellery from Peter Stephan Jewellers ...PLUS 12 fantastic prize packages all donated by town centre businesses. Collect your Golden Tickets when you shop in Royal Leamington Spa for your chance to win! Pick up your Golden Tickets in participating stores from 19 th November until 20 th December 2017. To enter, please see overleaf. For full details, please see 11 3 J000174 Golden Ticket 2017 v2.indd 1 10/11/2017 14:41

BID Leamington Business Plan 2018-2023