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Brān/:<br />

defining the modern intellect<br />

by: Megha Gupta<br />

sen•sa•tion•al•ism<br />

The day nears 7 o’clock on a weeknight. I relax on my rock-hard<br />

futon, and I do my pre-dinner-post-studying-absent-minded Facebook<br />

scroll. A typical college-kid scene. While sliding through my<br />

newsfeed, I come across a Newsweek cover story that catches my<br />

attention. The story features my principal investigator. I had just<br />

started work in Mary Helen Immordino-Yang’s research lab at the<br />

University of Southern California’s Brain and Creativity Institute,<br />

and there she was, featured on Facebook.<br />

As I voraciously clicked on the article to read, I saw her sharing<br />

what we’ve learned from personal interviews and fMRI scans of<br />

adolescents from low-income neighborhoods: exposure to<br />

violence in adolescents correlates with decreased complexity of<br />

thought and altered neural activity.<br />

One of the Facebook comments on the post stood out, claiming<br />

“This seems to imply that urban kids can’t learn.”<br />

I scroll down and another commenter said, “Everyone has hurdles<br />

to overcome … but redistribution of wealth (socialism) is not the<br />

answer, if that’s what the study is trying to show.”<br />

With the same misinterpretations of the article being repeated,<br />

the last comment I read was the most telling: “ ... this is sad.”<br />

Years’ worth of research and analyses were being reduced to palatable<br />

sound bites for public consumption in this well-circulated<br />

magazine, and I felt disconcerted: while my principal investigator<br />

and our research team garnered public, international recognition<br />

for our work with brain development in adolescents, this exposure<br />

involved distorted research, work, and understanding of<br />

neuroscience and its implications for humanity—all in favor of<br />

simpler, more attention-grabbing presentation of the pertinent<br />

research questions at hand.<br />

Brain•ism<br />

Davi Johnson Thornton did some musing back in 2011 on the<br />

commodification of neuroscience for public consumption in her<br />

book, Brain Culture: Neuroscience and Popular Media. Society,<br />

Thornton argues, is rather obsessed with the brain and its neuroplasticity.<br />

Christopher Shaw et al. in Brain Research Reviews in<br />

1994 defined “neuroplasticity” as the neuron’s capacity to<br />

change in response to changes in its environment. This plastic<br />

quality of the brain heavily contributed to its rise into pop<br />

culture stardom, as Maria Popova of The Atlantic writes. However,<br />

such a claim begs the question: what does “brain culture,” the<br />

term coined by Thornton to describe this phenomenon, mean<br />

anyways? How does this term exactly relate to the public perceptions<br />

of the brain and the average person’s interactions with this<br />

mysterious and relatively unknown organ?<br />

The word “culture” derives from the Latin root “colere,” which<br />

means to inhabit, cultivate, or worship. Therefore, in elevating<br />

the brain into a cultural symbol, the way we treat this logic-defying<br />

fleshy organ can instead be likened to sort of religion. A<br />

brain Jainism—“Brainism,” if you will. Like Jainism, Brainism is<br />

dedicated to cultivating good thoughts, manners, and habits<br />

while conquering counterproductive thoughts and impulses. In<br />

Brainism, the skull is the temple and the brain the deity. The<br />

almighty brain smiles favorably upon meditation and mindfulness,<br />

while it punishes drug use, alcohol abuse, and other<br />

unhealthy behaviors.<br />

According to what Popova writes in her article about Thornton’s<br />

work, society reveres the brain too much, believing that simply<br />

thinking about the brain can change the brain, but also that<br />

neuronal connectivity is directly linked to intelligence or performance.<br />

This phenomenon is evidenced especially by the Facebook<br />

comments, where people claimed that correlational<br />

research exploring violence exposure and differential neuronal<br />

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