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Vans-Magazine_VRLS 2018 Special edition edition

2 - CONTENTS 3 -

2 - CONTENTS 3 - EDITOR’S LETTER 4 - THE NUMBERS GAME 6 - TRULY OMNICHANNEL 8 - HEART&SOLE 10 - VRLS 2018 18 - STEVE VAN DOREN AND THE SKATE LEGENDS 19 - NEW STORE OPENING: NEWCASTLE 20 - STRAIGHT FROM THE FIELD 22 - UPT CHAMPIONS LEAGUE 25 - WE NEED MORE FAMILY MEMBERS 2

Dear all , It’s a pleasure for me to prepare the intro for the first edition of the Vans Magazine right after the AMAZING RLS we had last week. We learnt how to deliver a great daily brief, how to show our new collections to our team and to our customers, how to prioritize our job and how to be focused on what really move the needle. We saw some AWESOME product and we’ve been updated on marketing and digital. We also had the honor to have people from the USA sharing their experience with us. And, last but not least we had Steve and the legend with us (I still can’t believe it!). But, most of all, we had so many emotions, so many laugh, so many hugs, and even some tears last week. It couldn’t be any different after the stronger year ever for us in Europe! You can’t even imagine everyone’s effort to make sure you could have the best experience ever in your work life. We knew the expectations were really high and everyone of us, behind the scenes, gave his 200% to go above and beyond them, FOR YOU. Yes because as I said when I’ve been rewarded, life (not only professional one) it’s all about GIVING. WHAT YOU GIVE IS WHAT YOU RECEIVE BACK. And the MORE YOU GIVE, THE MORE YOU RECEIVE. Having said that, and I’m sure I can speak also for my brothers DMs, I really hope we’ve been able to give you back at least 50% of what EVERY SINGLE OF YOU GIVE US EVERY DAY. Now it’s all about you… How you’ll bring all these emotions back in you stores? How you’ll cascade them to your teams? How you will make sure that every customer can breathe the energy we all have? I can suggest you to open your heart. To listen to your team and your customers. To make everyone feel appreciated and to have FUN! Now…everyone of us is on our own path to become a better leader. This path will drive us at least for the next 3 years. And I can ensure you it will be even more exciting if we will do it all together, as a FAMILY! I’m honored to be part of this FAMILY! Have a great year guys, you deserve it! Cheers Alessio, District manager of the year 2017, Italy/Switzerland

SPECIAL EDITION YOUNG RICH - Kogan