Marketing Bulletin
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Destination Pet<br />
What is Destination Pet?<br />
It’s the IVC gold standard client journey and includes all the things your practice is<br />
probably already doing PHC, NAG, NVS, iRecall etc… Check out our video of how this<br />
works in practice here www.youtube.com/watch?v=9m4MTNyTKOk<br />
Review your results for each of the Destination Pet focus areas and determine which<br />
areas you are weakest in. Pick 1 or 2 focus areas per site to work on and set targets to<br />
aim for by end of April, for example:<br />
• Increase 28 day & 365 day NAG results<br />
• Increase monthly PHC sign-ups/penetration rate<br />
• Decrease PHC Cancellation rate<br />
• Increase National Vet Survey results<br />
• Increase Mystery Shop Scores<br />
• Increase protected sales i.e. VetPro range<br />
• Launch PHC, iRecall, NAG, VetPro in practice